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Big Day Wisdom is a high-energy, motivational playbook for life, leadership, and sales, written in Eric Bam’s unmistakably bold, honest, and heart-forward voice. Each chapter serves as a powerful reminder that personal growth, success, and fulfillment are not found in massive, one-time actions—but in showing up consistently, giving generously, and leading with purpose every day.

Are you tired of feeling intimidated and taken advantage of during negotiations? What if I told you that you could have fun negotiating and still get everything you want? Introducing How to Have Fun Negotiating by master negotiator Jerry Minchey. This book will not only teach you the secrets to becoming a confident and powerful negotiator, but it will also change your life and give you a competitive edge in any negotiation.

Transform your B2B product onboarding into a bridge to lasting customer success. Why do some B2B products achieve widespread adoption while others struggle with low engagement and high churn? The answer lies in how effectively companies guide users from initial interest to lasting transformation. Drawing from his experience helping companies like Zapier, Appcues, and Outsystems improve their onboarding, Ramli John reveals why traditional approaches fall short as organizations scale.

Leveraging the power of emotional intelligence ensures you are better able to relate and respond to your clients, allowing you to unlock higher sales.

With artificial intelligence reshaping every business and industry today, who better to reimagine the rules of entrepreneurship than the very team who create groundbreaking companies, teach applied entrepreneurship at top universities, and empower founders with their Entrepreneur Residency program and Audos, the revolutionary AI cofounder for future entrepreneurs? Me, My Customer, and AI is both a roadmap and a rallying cry for the 60 percent of people in the US who have an idea for a new business.

During the early stages of coronavirus, Amy Moudy Comeau, MBA, an award-winning and acclaimed marketing executive, began writing weekly emails to her Emory Healthcare marketing team every Friday, as a form of encouragement and support to get them through eight weeks of shelter-in-place, which turned into a three-year pandemic.

Which would you rather have: a smaller, watertight bucket of loyal customers or a larger leaky bucket of both loyal and not-so-loyal customers? In Customer Portfolio Management, Fred Selnes and Michael Johnson argue that for most companies and organizations the larger leaky bucket is more valuable.

Using his experience in retail sales of more than 20 years, Edward brings a new idea to the table. Instead of looking at sales teams through a classical lens where the whole team performs uniformly and you are taught how to identify the customer, he suggests that we should instead look and identify who we are and what our role is in the business world. He explains how each member has their own quality, their animal, which helps them find themselves.

É comum pensar que a única função do garçom é anotar os pedidos e levar os pratos. No entanto, este livro pretende valorizar essa profissão e demonstrar que o verdadeiro valor de um garçom está na sua capacidade de conseguir que os seus clientes tenham momentos agradáveis enquanto repõem as energias. Nós, da Trade Academy, pretendemos destacar a importância que o garçom tem sendo, ao mesmo tempo, anfitrião e vendedor.

Build Your Community fuses proven principles from the world of psychology with user experience and design thinking into a foolproof approach helping you to: start from scratch and attract your first members; find and design the perfect platform for your community; keep members engaged, sharing expertise, and helping each other; create a magnetic community culture—unique from any other online destination; position you and your organization at the center of your field; and budget for your community with a detailed breakdown of costs and resources required.

Ensure that your business remains awesome, instead of unawesome, and apply these awesomely effective strategies to your business today.

Keluhan pelanggan sering kali menjadi momok para pelaku usaha. Penanganan yang tidak tepat membuat permasalahan yang seharusnya segera diselesaikan menjadi bumerang bagi para pengusaha tersebut. Buku ini memberikan sudut pandang baru dalam menyikapi komplain pelanggan dan bagaimana menghadapi Industri 4.0.

In The Human Experience, John Sills draws upon extensive research and illustrative case studies to explain that the emotional experience is just as important as the functional one, and, if done right, will create a more efficient business. He also demonstrates that the customer experience is not just the responsibility of front-line employees, but shared across the company.

The author argues that in an extremely cluttered marketplace, traditional differentiation is no longer enough—today companies need “radical differentiation” to create lasting value for their shareholders and customers.

Generación M. Marketing total: ¿Cómo dar un Servicio WOW? La importancia de brindar servicios extraordinarios para fidelizar clientes. De Moises Nathan Jaime Cielak Eychenbaum...

Whatever you’re doing, you are selling something. You could be selling yourself, your company, your product or service, an idea or an opportunity. Knowing how to sell is the skill set that will determine how much money you make in your lifetime. This book will teach you practical steps, tactical applications and insights that will help you improve continuously. Most importantly, you will learn a proven process that can be applied again and again to increase your sales, grow your business or accelerate your career.

In Your Restaurant: Exceptional Customer Service, award-winning entrepreneur and hospitality expert Adina Brunetti unveils the secrets to building a thriving restaurant through exceptional customer service. Drawing from her extensive experience as the founder of AB 27 Group and Adina Creative Food, Adina shares proven strategies for creating memorable dining experiences that turn first-time guests into your loyal customers.

Martha Humler, who spent her career in retail and advertising and is married to one of the kings of customer service—an executive with the Ritz-Carlton Hotel Co.—shares her frustrations about mediocre customer service in a series of vignettes.

Marketing experts and professors Annie Wilson and Ryan Hamilton, through dozens of cases, provide insight into how brands can drive growth by attracting new segments without alienating or losing their current customers. They also explore how brands can more strategically select and manage customer segments to drive high velocity growth and symbiotic segment relationships.

Trusted: The Proven Path to Customer Loyalty and Business Growth reveals how top companies harness trust to secure their market dominance and drive substantial growth. Expert Natalie Doyle Oldfield, a leading authority on trust in business, provides a proven framework for turning customer trust into a powerful revenue engine. Drawing from research and real-world success stories, Doyle Oldfield outlines actionable strategies to enhance your organization’s "Trust Equity™" and convert it into increased sales and stronger client relationships.