検索キーワード： 制作 "-30- Press LLC" 意思決定・問題解決

When Amy Smilovic, founder of Tibi, realized that she no longer liked the clothes her brand produced, she had a choice to make. Would she continue to cater to the data-driven demands of department store buyers looking for “average”? Or would she bet on her own creative point-of-view and completely reinvent her thriving $70M global business? In Almost Reckless, Smilovic invites her fellow "CPs" to get comfortable taking smart risks in pursuit of their visions.

In Uncertainty, Patrik Aspers provides detailed analysis of publicly available means of uncertainty reduction. Drawing on phenomenology, social constructionism, and the sociology of knowledge, Aspers considers the meaningful differences between uncertainty and risk, the different ways people cope and have coped with uncertainty through history, the importance of knowledge and science to reducing uncertainty, and the trade-offs involved in reducing forms of uncertainty while leaving open opportunities for others.

What if the secret to dominating your market lay in battlefield tactics? In Never Outmatched, entrepreneur and marketing executive Lee Pepper reveals a radical, battle-tested approach to business marketing inspired by military strategies of Ceasar, Von Clausewitz, Patton, Napoleon, Joan of Arc and others. Drawing on his eight years as an Army Armor Officer—tasked with maneuvering tanks and heavy armor for maximum effect—and over twenty-five years as a C-level executive, Pepper transforms military strategy into actionable insights for today’s business leaders.

Decisions shape organizations. Decisiveness defines leaders. In today’s volatile, fast-paced world, hesitation isn’t just costly—it’s fatal. Organizations are drowning in data but starving for insights, paralyzed by complexity, and slowed by misaligned strategies. The leaders who thrive aren’t just fast or bold—they’re decisively aligned. The Decisive Company by Steve Elliott redefines decision-making for the modern enterprise.

En la obra Growing. Cómo escalar una empresa que está estancada el autor nos ofrece una guía práctica y detallada para líderes y empresarios que buscan revitalizar sus negocios y superar periodos de estancamiento.

"Beyond the Odds" offers a nuanced exploration of risk perception and management, challenging conventional wisdom and providing fresh insights into how individuals and organizations perceive, assess, and respond to risks. Drawing on interdisciplinary research and real-world examples, this book examines the cognitive biases and psychological factors that influence risk perception, shedding light on why people often overestimate or underestimate risks.

An instructional leadership novel chronicling a company’s transformation from surviving to thriving. It highlights real leadership experiences using Excellent Cultures’ proven process—nearly five decades building the world’s best cultures for the world’s best companies. From surviving to thriving. Gavin Pearson and Stuart Smith were as different as two people could be, each with his own idea of how to grow a successful business. Gavin grew up in one foster home after another until adopted by a loving couple. What began as a wonderful family changed when his adopted father was killed.

Get straight to the point with a toolkit that turns tough problems into clear solutions.

باستخدام أمثلة من العالم الحقيقي وأبحاثه الرائدة، يوضح البروفيسور بانوري كيف أن أصغر القرارات لها تأثير عميق على حياتنا. من خلال فهم وتبسيط عملية صنع القرار الخاصة بك، سوف تكون قادرًا على اتخاذ خيارات بسيطة وفعالة لمساعدتك على الاقتراب من تطلعاتك وتحقيق أهدافك.

Learn the connection between identity and Self-Leadership as you explore the issues that have developed your peripheral identity.

Life’s challenges can feel overwhelming, but they don’t have to define us. Probably The Most Important 111 Pages You’ll Ever Read offers a powerful, concise guide to navigating the ups and downs of life. Inside, you’ll discover actionable insights that cover a wide range of topics while still being concise and not overwhelming.

From Saul Colt, the smartest man in the world and the actual brains behind some of the most unforgettable, conversation-starting campaigns of the last two decades, comes The Only Creative Process That Matters. This isn’t another “how to go viral” BS handbook. It’s a raw, laugh-out-loud, wildly actionable roadmap to building unforgettable marketing using two deceptively simple frameworks: WoMBAT (What Might Be All The…) and Laugh/Think/Cry.

Colonel Chris Hadfield has spent decades training as an astronaut and has logged nearly 4000 hours in space. During this time he has broken into a Space Station with a Swiss army knife, disposed of a live snake while piloting a plane, and been temporarily blinded while clinging to the exterior of an orbiting spacecraft. The secret to Col. Hadfield's success - and survival - is an unconventional philosophy he learned at NASA: prepare for the worst and enjoy every moment of it.

People don’t make decisions with their conscious mind, but on instinct. In The Power of Instinct, marketing consultant and behavioral science expert Leslie Zane shows that to grow a brand, business, or even a social movement, traditional persuasion tactics fall short. Instead, you must connect to the instinctive mind. And to do this, you need to understand the science of consumer choice and employ techniques that work with a person’s brain, not against it.

In Stakeholder Whispering: Uncover What People Need Before Doing What They Ask, author Bill Shander demonstrates how to get from your stakeholders' "order"—what they're asking for—to what they really need. You'll learn how to uncover the needs and desires of your clients, colleagues, bosses, customers, and other stakeholders based on what they ask for and how they ask for it, and how to deliver products and services that meet those needs.

In today's fast-paced world, data is everywhere—but only actionable insights can drive real success. The Insight-Driven Leader offers a practical guide to transforming raw data into powerful workforce insights that solve critical business challenges. Through clear frameworks, compelling case studies, and proven strategies, Jenny Dearborn and Kelly Rider reveal how high-performing organizations combine business and workforce data to innovate, engage employees, delight customers, and exceed financial goals.

During the early stages of coronavirus, Amy Moudy Comeau, MBA, an award-winning and acclaimed marketing executive, began writing weekly emails to her Emory Healthcare marketing team every Friday, as a form of encouragement and support to get them through eight weeks of shelter-in-place, which turned into a three-year pandemic.

In this audiobook, Barry Schwartz and Richard Schuldenfrei offer a different way to think about the choices we make every day. Drawing from economics, psychology, and philosophy—and both inspired by and challenging Daniel Kahneman’s Thinking, Fast and Slow—they show how the focus on rationality, narrowly understood, fails to fully describe how we think about our decisions, much less help us make better ones.

In today’s working world, careers are characterized by change. You can take control of your own development at any time, but many of us don't as we feel held back by time, money, or imposter syndrome. Careers used to be linear and ladder-like. They were about following in other people’s footsteps and focused on getting to the top. This predictable approach to careers no longer fits. Enter the lobster, which never stops growing. Inspired by the lobster, superstar career coaches Helen Tupper and Sarah Ellis show you how to achieve a meaningful and motivating career.

Getting rich is not just about luck; happiness is not just a trait we are born with. These aspirations may seem out of reach, but building wealth and being happy are skills we can learn. So what are these skills, and how do we learn them? What are the principles that should guide our efforts? What does progress really look like? Naval Ravikant is an entrepreneur, philosopher, and investor who has captivated the world with his principles for building wealth and creating long-term happiness.