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You know those subtle tricks your coworkers are all guilty of? The constant nodding, pretend concentration, useless rhetorical questions? These tricks make them seem like they know what they're doing when in fact they have no clue. This behavior is so ingrained, so subtle, and so often mistaken for true intelligence that identifying it, calling it out, or compiling it into an exhaustive digest has never been attempted. Until now.

In this, his first audiobook, Tony Hsieh - the widely admired CEO of Zappos, the online shoe retailer -explains how he created a unique culture and commitment to service that aims to improve the lives of its employees, customers, vendors, and backers. Using anecdotes and stories from his own life experiences, and from other companies, Hsieh provides concrete ways that companies can achieve unprecedented success.

In his last book, Turn the Ship Around!, Marquet told the incredible story of abandoning command-and-control leadership on his submarine and empowering his crew to turn the worst performing submarine to the best performer in the fleet. Now, with Leadership is Language he gives businesspeople the tools they need to achieve such transformational leadership in their organizations.

This powerful 3-in-1 audiobook bundle brings together three of Ian Tuhovsky’s bestselling guides on communication, people skills, and emotional connection. Whether you're trying to improve your relationships, lead with confidence, or simply be understood better, this bundle delivers practical, no-nonsense advice you can apply right away.

「なんて言えばいいんだろう……」いつも悩んでいる人へ！

As a White House speechwriter, Terry Szuplat helped craft hundreds of speeches for President Obama. But when it came to public speaking himself, Szuplat—like many people—was gripped by anxiety and preferred to stay in the shadows. When he was invited to give the first major speech of his life, he faced a choice: keep hiding from what scared him, or finally face his fears.

Bestselling author and transformational speaker Ryan Leak shares research-based strategies for working with even the most challenging people to create more collaborative and productive teams.

As a manager, it's your responsibility to ensure your team is motivated and performing at a high level. But recent data reveals abysmal engagement levels among workers around the globe. How do you fix the problem—before your most talented people walk out the door? By understanding what drains your employees, you can increase their job satisfaction and push them toward achieving their goals. The HBR Guide to Motivating People provides practical tips and advice to help your team find meaning in their work, build on their strengths, and produce the best results for the organization.

Do you want to get ahead in life? Climb the ladder to success? Master networker Keith Ferrazzi says the secret is in reaching out to others. As he discovered early in life, what distinguishes highly successful people is the way they use the power of relationships—so that everyone wins. Never Eat Alone: Expanded and Updated lays out the steps and mindset Ferrazzi uses to connect with thousands of colleagues, friends and associates: people he has helped and who have helped him.

In Five Stars, Carmine Gallo, best-selling author of Talk Like TED, breaks down how to apply Aristotle’s formula of persuasion to inspire contemporary audiences. As the nature of work changes and technology carries things across the globe in a moment, communication skills become more valuable - not less. Gallo interviews neuroscientists, economists, historians, billionaires, and business leaders of companies like Google, Nike and Airbnb to show firsthand how they use their words to captivate your imagination and ignite your dreams.

Celebrating the 75 anniversary of the original landmark bestseller How to Win Friends and Influence People, comes an up-to-the-minute adaptation of Carnegie’s timeless prescriptions for the digital age. Dale Carnegie’s principles have endured for nearly a century. Since its original publication in 1936, his timeless classic How to Win Friends and Influence People has gone on to sell 15 million copies. Now, introducing new listeners to Carnegie’s words of wisdom, comes How to Win Friends and Influence People in the Digital Age, a new guide for a new era.

人を笑わせるためにはどうすればいいか考えたことはあるでしょうかその答えは間違いなくユーモアセンスを磨くことです人を笑わせること以上に人を幸せにする方法はなくユーモアセンスを磨くことは面白い仮面を被るのと同じくらい簡単なことなのです

When stakes are high, opinions vary, and emotions run strong, you have three choices: avoid a crucial conversation and suffer the consequences; handle the conversation badly and suffer the consequences; or check out Crucial Conversations and discover how to communicate best when it matters most. Crucial Conversations gives you the tools you need to step up to life's most difficult and important conversations, say what's on your mind, and achieve the positive resolutions you want.

Whether meeting a new client or bumping into a potential mate, you only have a few seconds to make a favorable impression. Is that really possible? Author Nicholas Boothman, a lecturer and licensed master practitioner of neurolinguistic programming, believes yes! He introduces a revolutionary approach to face-to-face communication that will help anyone succeed at making meaningful, and immediate, connections.

In Building a StoryBrand 2.0, Donald Miller not only deepens his teaching on how to use his seven universal story elements—he'll provide you with one of the most powerful and cutting-edge tools to help with your brand messaging efficacy and output. The StoryBrand framework is a proven process that has helped thousands of companies engage with their existing customers, giving them the ultimate competitive advantage. Now you can have access to the perfected version, making it more essential.

Business communications expert Phil Harkins helps Fortune 500 companies drive growth and increase productivity with his proven strategies. Now, this updated edition of his communications classic provides the insight and expertise you need to seize the competitive edge in your own industry.

Thoroughly revised and updated, Leading with Questions will help you encourage participation and teamwork, foster outside-the-box thinking, empower others, build relationships with customers, solve problems, and more. Michael Marquardt reveals how to determine which questions will lead to solutions to even the most challenging issues. He outlines specific techniques of active listening and follow-up, and helps you understand how questions can improve the way you work with individuals, teams, and organizations.

Вам сложно общаться с незнакомыми людьми? Не можете склонить собеседника на свою сторону? Вам кажется, что вас никто не слушает? Тогда скорее начинайте слушать эту книгу! Изложенные здесь практические советы помогут вам усовершенствовать навыки общения, вы сможете свободно изъясняться в любой ситуации, станете желанным собеседником в любой компании.

なぜ人は「ダメだなあ」より「もったいない!」、「新鮮野菜」より「朝採れ野菜」、「迅速に対応」より「30分以内に対応」に反応してしまうのかーー。本書では、いつものひと言を、ほんの少し言い換えるだけで、相手を誘導し、動かすことができるコツをレッスンします。

At Dale Carnegie Training, we agree that some things never change. After all, the timeless principles that our founder Dale Carnegie established are still as practical and relevant today as ever. Now that the citizens of our world have made radical shifts because of the global pandemic, and adjusted to remote work and social distancing, the ways we used to connect with others may seem distant or even obsolete. We yearn for real connection, deep and meaningful interactions that are based on commonality instead of what we can get from one another.

At a time when we are more technologically linked than ever, our conversations have never been more distracted and disconnected—because most don’t know how to truly listen.  The result? You constantly fight to be “heard” over all the noise and distraction. In How to Listen, Oscar Trimboli, host of the Apple-award-winning podcast Deep Listening, shows you how to unlock your listening superpowers. Trimboli shares practical and pragmatic insights to help you notice when you aren’t listening—and what to do about it. 

Imagine walking up to a stranger on the subway and asking them for their seat. What about asking a random person on the street if you could borrow their phone? If the idea makes you squeamish, you're not alone - social psychologists have found that doing these very things makes most of us almost unbearably uncomfortable. But here's the funny thing: even though we hate to ask for help, most people are wired to be helpful. And that's a good thing, because every day in the modern, uber-collaborative workplace, we all need to know when and how to call in the cavalry.

Modern knowledge workers communicate constantly. Their days are defined by a relentless barrage of incoming messages and back-and-forth digital conversations - a state of constant, anxious chatter in which nobody can disconnect, and so nobody has the cognitive bandwidth to perform substantive work. There was a time when tools like email felt cutting edge, but a thorough review of current evidence reveals that the "hyperactive hive mind" workflow they helped create has become a productivity disaster, reducing profitability and perhaps even slowing overall economic growth.

You're always negotiating. Whether making a business deal, talking to friends or booking a holiday, negotiation is going on. And most of us are terrible at it. Experts tell us to negotiate as if we live in a rational world. But people can be angry, fearful and irrational. To achieve your goals you have to be able to deal with the unpredictable. In Getting More, negotiation expert Stuart Diamond reveals the real secrets behind getting more in any negotiation - whatever more means to you. Getting More is accessible, jargon-free, innovative...and it works.

In this entertaining collection of real-life stories, Dave Trott applies his crystal clear lens to define what genuine creative vision looks like. It is problem solving, clarity of thought, seeing what others do not see, and removing complexity to make things as simple as you can. The timeless lessons revealed here can be applied in advertising, business, and throughout everyday life. By seeing things differently, you can think differently, and change the world around you.

Whether you are a new player or a seasoned veteran, Secrets to Winning at Office Politics can help you increase your personal power without compromising your integrity or taking advantage of others. This smart, practical guide shows you how to stop wasting energy on things you can't change and start taking steps to get what you want.

Difficult questions can be thrown at you from your first job interview through to challenges you get when you've made it to the top. If you find yourself on the firing line on a regular or occasional basis, this is the perfect go-to guide to help you turn tough questions into positive opportunities. Great Answers to Tough Questions at Work promotes a confident "win-win-win" mind-set for questioner, answerer, and wider audiences beyond. Author Michael Dodd provides golden formulae and proven strategies for constructing inspirational answers.

Saying the right thing the right way can make the difference between sealing the deal or losing the account, getting a promotion, or getting a pink slip. It's essential to be pitch perfect - to get the right message across to the right person at the right time. In Pitch Perfect, Bill McGowan shows you how to craft the right message and deliver it using the right language - both verbal and nonverbal.

Skillfully redefine problems. Make an immediate connection with anyone. Rapidly determine if a client is ready to buy. Access the deepest dreams of others. Power Questions sets out a series of strategic questions that will help you win new business and dramatically deepen your professional and personal relationships. The audiobook showcases 35 riveting, real conversations with CEOs, billionaires, clients, colleagues, and friends.

Scientific Advertising was written by the advertising genius in 1923 and is cited by many advertising and internet marketing personalities such as David Ogilvy, Gary Halbert, and Jay Abraham as a "must-read" book. Hopkins used the techniques of testing and measuring the effectiveness of his ads by understanding and using the principles of psychology. After listening to this audiobook and applying the principles contained within, you'll be more able to avoid paying for ineffective advertising.