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In Launching & Building a Brand for Dummies, Amy Will covers everything from crafting a powerful brand identity and planning that all-important launch to being prepared to scale up as you begin to take off.

Small business specialist Elaine Pofeldt offers her blueprint for getting a running start with your microbusiness—that is, a business with no more than four employees, including yourself. Following her previous book, The Million-Dollar, One-Person Business, Pofeldt shows listeners the steps toward their next entrepreneurial venture, including testing an idea’s market viability while limiting risk, finding cash without giving up control, protecting your personal time and avoiding burn out, and knowing when it is time to start micro-scaling.

If you think that going out on your own and being self-employed is the riskier option in life, think again. Recent events and the ever-changing business environment are causing us to reevaluate the employer/employee relationship and how we move forward as an economy. The Free Agent Mindset is about finding your place in this new work environment and positioning yourself as an independent worker. It will make you look at your career differently by laying out the future of work and allowing you to see options that you may not have seen before.

America’s number one small-business expert is back with a brand-new, updated, and expanded edition of her essential handbook, Become Your Own Boss in 12 Months. Using her years of entrepreneurial experience, Melinda Emerson guides you through the process of opening your own business with step-by-step instructions for leading effectively, developing a winning marketing plan, setting a budget, and maintaining your business once it’s up and running. She also offers new strategies for social media techniques, customer engagement, selling online, and more.

Whether it's people looking to earn extra money, those tired of their nine-to-five, to entrepreneurs looking to grow their side hustle, Entrepreneur is uniquely qualified to guide a new generation of bold individuals looking to live their best lives and make it happen on their own terms. Whatever industry or jobs this new workforce takes, Start Your Own Business will guide them through the first three years of business. They'll gain the know-how of more than 30 years of collective advice from those who've come before them.

As statistics tell us that most of the "ventureholics" who go out on their own to start a business will ultimately fail; and, as readers will learn, the main reason for this is because most businesses are not started the right way. Based on decades of experience working with small business owners, Michael Gerber will teach budding entrepreneurs his one-of-a-kind seven-step method - which is meant to be conceptualized long before the doors are ever opened.

Find out how to get organized, navigate technologies like portable communication devices and e-mail, run a no-nonsense meeting, juggle all the players in the new global business environment, and carve out more time to do what you really want to do. We all struggle to balance work life and personal life; this audiobook will help you work more quickly and efficiently, freeing time for you to fulfill your other duties as a parent, a spouse, or a friend.

Part narrative, part business book, Architect and Entrepreneur is filled with contemporary, relevant, fresh tips and advice from a seasoned professional architect building a new business. The guide advocates novel strategies and tools that merge entrepreneurship with the practices of architecture and interior design.

Are you among the thousands of retailers frustrated by market challenges and looking for ways to take control of your business? Are you looking for the advice of an expert consultant, but unable to spend the money? Then The Retail Doctor's Guide to Growing Your Business is for you.

Start a successful business mid-life When you think of someone launching a start-up, the image of a twenty-something techie probably springs to mind. However, Gen Xers and Baby Boomers are just as likely to start businesses and reinvent themselves later in life. Never Too Old to Get Rich is an exciting road map for anyone age 50-plus looking to be their own boss and launch their dream business.

In this new edition of No B.S. Marketing to the Affluent, millionaire maker Dan S. Kennedy shows you how to re-position your business, practice, or sales career to attract customers or clients for whom price is not a determining factor. Learn how to sell to those who will always be spending as Kennedy shines the spotlight on the practical strategies used by The Ritz-Carlton, Disney, Harrah's Entertainment, Dove, AARP, Dr. Oz, Starbucks, Williams-Sonoma, DeBeers, the health and wellness industry, and many other fascinating and diverse true-life examples.

Led by Dan S. Kennedy, with the support of Forrest Walden and Jim Cavale, the co-founders of Iron Tribe Fitness, and other marketing/branding vets including Bill Gough, the number-one marketing adviser to Allstate agents; Steve Adams, CEO of a chain of 21 retail stores and an e-commerce business, and Nick Nanton, of the Dicks-Nanton Celebrity Branding Agency, entrepreneurs learn how to develop and gain profit from their personal or business brand-without corporate-sized investment.

Are you looking for an alternative to a career path at a big firm? Does founding your own start-up seem too risky? There is a radical third path open to you: You can buy a small business and run it as CEO. Purchasing a small company offers significant financial rewards—as well as personal and professional fulfillment. Leading a firm means you can be your own boss, put your executive skills to work, fashion a company environment that meets your own needs, and profit directly from your success.

The Millionaire Maker has done it once again! Dan S. Kennedy revisits little-known, profit-proven direct mail strategies that continue to be effective for any business.

In this book, Wizdom Westlake reveals why becoming the most expensive salon in your market is not just a smart move-it's the key to long-term success. Drawing from his experience as a successful salon owner, operating in a highly competitive market, Wizdom shows how charging premium prices can transform your business in every way, from attracting the best talent to delivering an unforgettable client experience.

Lean Shop Makeover is specifically tailored for small to medium-sized businesses in the sign, print, and job shop manufacturing sectors that are facing challenges related to profitability, operational chaos, and timely job completion. This comprehensive guide examines the fundamental components of Lean production philosophy, which prioritizes meeting customer needs, upholding the highest quality standards, minimizing operational costs, and reducing lead times through the systematic elimination of waste in all its forms.

This book is primarily directed at self-employed and small business owners. It contains practical information on how to do it right, and how to do it better if you are already doing it. You will learn how to develop your skills from scratch, attract customers, make a cold call and schedule an appointment. Motivate customers to buy using four simple sales steps, and develop related networking and referral skills.

This is your guide that takes you from zero to paying customers without wasting time, money, or sanity. Real, actionable insights to avoid the costly mistakes that sink most first-time founders.

Do you want to dramatically transform your life? You will learn the #1 way to make money online.

Unlock the secrets to mastering high ticket sales and close premium deals with confidence using the proven, step-by-step phone sales blueprint in this comprehensive guide. Whether you're a coach, consultant, freelancer, or service provider, this book will transform the way you connect with clients, build trust, handle objections, and close deals worth thousands or even tens of thousands of dollars.