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Este libro consigna en sus páginas ideas innovadoras que cuestionan las ideas obsoletas de la planeación estratégica y construye una teoría desde los fundamentos acerca de ¿Qué es una estrategia?, ¿Cómo practicarla en las empresas? y ¿Cómo todos podemos ser estrategas abrazando la naturaleza emergente de la misma?

Die optimale Positionierung der eigenen Marke ist im Business eine der größten Herausforderungen: Wie und wo erreicht man seine Kundschaft am besten? Wie sticht man aus der Masse hervor? Und was ist der passende USP? »Vergesst den USP!«, sagt Hermann Scherer. In seinem neusten Buch gibt er Einblicke in seinen persönlichen Lebensweg und wie er trotz verschiedenster Widrigkeiten seine eigene Erfolgsgeschichte geschrieben und die Gewinnerformel zur richtigen Positionierung gefunden hat.

In this motivational book, aspiring business consultants are guided through a comprehensive approach to becoming the best in their field and offering premium services to clients. The book covers essential aspects of a successful consulting practice, from understanding the fundamentals of consulting to mastering a niche, building strong client relationships, and maintaining a healthy work-life balance.

Though it's a potentially lucrative enterprise, the reality of independent consulting seldom matches the dream. Most solo consultants and boutique consulting firms are perpetually within six months of bankruptcy due to the sputtering unreliability of their new business engines.

How (Not) to Fail at Consulting is a contemporary, practical guide to management consulting told through vignettes, stories, and personal accounts of people who have lived the consulting life and have the battle scars to prove it. This book offers an engaging, brutally honest, no-holds-barred glimpse into the world of consulting.

Mastermind groups, if executed properly, are one of the biggest game changers I know of for any business owner. Much of the observations I will share in this book come from firsthand experience. I have lived The Mastermind Effect in my own law firms and have personally witnessed the mastermind effect of explosive and exponential growth for other lawyers who have chosen to join these powerful groups.

You’re already working hard, but there’s too much to do, never enough time, and sometimes you’re not even sure where to begin when it comes to getting in front of the right prospects. You want to sell smarter to today’s buyers, who value empathy, relevance, and intimacy over sales pitches, sales hype, and sales nonsense.

To create a more sustainable transformation in the people you coach, you need to start with your own mindset. As a coach, you know you can’t change what you do, unless you alter what you believe first. By shedding the ineffective scripts, trappings and beliefs that a lifetime of personal interactions, professional training and even your parents have taught you, you can reset your thinking to a beginner’s mentality and so begin a fulfilling and exciting journey to coaching mastery.

UNLEASH YOUR TRANSFORMATION is an empowering book for business leaders. Change is the new norm as organizations need to stay ahead in an ever-faster-changing world. However, changing the status quo is hard and challenging. So how do you succeed? Unleash Your Transformation offers a unique holistic and pragmatic approach–The Transformational Flywheel–to make change at scale happen.

Drawing on 30-years of successful change management delivery, this book lays out how to get any business change adopted. Written in an engaging conversational style and brought to life through cartoon character "Change Cat", it gets to the heart of how to design, develop, and deliver change that works.

An expert advisor and podcaster with over 63 podcasts & 100s of customers who he runs their podcasts for them advises how to get started for free and build your own platform slowly and cheaply before expanding your effort to earn more and more advertiser money.

Vielleicht hast Du Dich auch schon einmal gefragt, warum Menschen gewisse Produkte kaufen oder weshalb Unternehmen gerade eine bestimmte Entscheidung getroffen haben? Wer nun annimmt, dass bei den Entscheidungen allein rationale Mechanismen eine Rolle spielen irrt und vergisst dabei etwas ganz Wichtiges: die menschliche Psyche!

The Business of Expertise, David’s previous book, set the stage by suggesting a narrow focus and then capitalizing on the patterns that emerge from repeated application of your expertise. This book builds on that work by suggesting how to craft a consulting practice with those insights.

Process and the Other “P” Word will help accelerate your business by reducing processing around people problems and producing consistently positive results, even when you are not there.

Vous allez créer votre entreprise, vous l'avez récemment créée ou vous dirigez déjà votre petite entreprise : ce guide pour bien démarrer et pour durer est fait pour vous. Truffé de conseils pratiques, d'avis d'experts et de témoignages d'entrepreneurs, ce livre vous accompagnera et vous apportera des solutions concrètes pour construire durablement votre réussite. L'auteur répond à toutes vos questions.

Are you tired of living in the draining loop of work-eat-repeat? Do you want to leverage a new opportunity that can open the doors to more financial control and stability? Are you interested in making a legacy that can serve several generations to come? If you dream of living on your own terms, then you’ve come to the right place--you are about to discover how you can turn your expertise into a successful money-making model in just seven easy steps!

The best and the brightest use advisors and experts. Whether in business, sports, entertainment, academia, or politics—expert help is a fundamental enabler of success. That means that the demand for expert advice will grow and the competition will increase for such help. This isn't a matter of "certificates" and "universities," it's a matter of specific skill and behavioral sets that create a trusting bond and reliance. Trusted advisors are beyond coaches—they are comprehensive resources and supporters.

Casey Stanton is here to change your life—and revolutionize how you serve companies as a marketer. Based on over a decade of trial and error and Stanton’s experience working inside over 100 companies as a marketing strategist and fractional chief marketing officer, The Fractional CMO Method cracks the code on what it takes to attract, convert, and serve great companies as a fractional CMO. With clear action steps, engaging stories, and access to swipe-and-deploy worksheets, you’ll be well on your way to winning and serving great clients in no time!

Job Search Templates will help you find an awesome job you can love faster, even if you are going back to work after a career break or starting a new career. You’ll know exactly how to present your skills and your experience and find a new job after a break, restart your career, or start a new career.

Does the life of a consultant tempt you? Are you worried about leaving the security and stability of corporate life? Does the thought of going it alone excite and terrify you in equal measure? If you are going to make the leap, then this book will alleviate a lot of the risk. Instead of trying to work it out on your own and falling into classic traps, follow Matt’s path and set your consultancy business up for success. If you want the flexibility of being a consultant with the financial security of a profitable business, you’re ready to learn how to go from full-time to fulfilled.