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You know your product is awesome, but does anybody else? Forget everything you thought you knew about positioning. Successfully connecting your product with consumers isn’t a matter of following trends, comparing yourself to the competition, or trying to attract the widest customer base. So, what is it? April Dunford, positioning guru and tech executive, will enlighten you.

Small businesses are the lifeblood of the economy. Nearly two-thirds of all jobs created in the past 15 years have come from small businesses, and over half of these businesses are run from home! About one out of 10 people work for themselves or for a small company. We're all very fortunate to live in a world that encourages the creation and growth of new businesses. The process of opening your own company is relatively easy.

The best products can still lose in the marketplace. Why? They are beaten by stronger product marketing. Yet, product marketing is widely misunderstood. It includes segmenting and targeting customers, positioning products vs. alternatives, creating product collateral, and supporting sales teams. But great product marketing achieves much more: it identifies the best way to bring your product to market, accelerates your product's ability to penetrate markets over time, shapes what the world thinks about your product and your category, and inspires customers to tell your product's story.

Few entrepreneurs can claim to have radically changed the way we live, and Ray Kroc is one of them. His revolutions in food-service automation, franchising, shared national training, and advertising have earned him a place beside the men and women who have founded not only businesses, but entire empires. But even more interesting than Ray Kroc the business man is Ray Kroc the man. Not your typical self-made tycoon, Kroc was 52 years old when he opened his first franchise.  

Are you looking for an alternative to a career path at a big firm? Does founding your own start-up seem too risky? There is a radical third path open to you: You can buy a small business and run it as CEO. Purchasing a small company offers significant financial rewards—as well as personal and professional fulfillment. Leading a firm means you can be your own boss, put your executive skills to work, fashion a company environment that meets your own needs, and profit directly from your success.

Wall Street Journal Bestseller Learn to conquer the one real hurdle to scaling your company and growing rich: Time How you use your free time will make or break your success. The secret? It’s not about working harder or finding more time to do work. It’s about designing the freedom to engage...

“Pay attention.”—Jason Fried A revolutionary roadmap for building startups that go the distance Now more than ever, you don’t need a fancy office, Ivy League degree, or millions of dollars in venture capital to launch a business that matters for the communities you care most about...

What the world is craving isn’t more. What the world is craving is what’s real. The first thing you reach for each morning is your phone. From there, your days are spent in your head, in your inbox, in meetings. You’re successful. And underneath it all is a nagging sense that something...

The Entrepreneur Within is an innovator's playbook to help ideas gain traction, scale quickly and keep an entrepreneurial mindset alive within any organisation. Large companies often lose the creative spark that brought them success and get weighed down by the complex systems built up within them.

NEW YORK TIMES BESTSELLER From Blackstone chairman, CEO, and co-founder Stephen A. Schwarzman, a long-awaited book that uses impactful episodes from Schwarzman's life to show readers how to build, transform, and lead thriving organizations. Whether you are a student, entrepreneur, philanthropist...

Nearly half of all mergers and acquisitions involve private equity, but the world of PE can confuse even lifelong business professionals. For years, the #1 bestselling book The Private Equity Playbook has helped countless entrepreneurs, leaders, and CEOs like you successfully navigate the PE playing field. But much has changed since the book was released at the start of 2019. Adam Coffey knows the rapidly evolving PE game isn’t won with outdated tactics.

Entrepreneurial ventures often fail in the developing world because of the lack of something taken for granted in the developed world: trust. Over centuries the developed world has built up customs and institutions like enforceable contracts. This is not the case in the developing world. Using vivid examples from Brazil, China, India, Mexico, and elsewhere, scholar and entrepreneur Tarun Khanna shows how entrepreneurs can build on existing customs and practices instead of trying to push against them.

Learn how to compete against large competitors and structure your pricing for maximum growth. Discover the four SaaS Cheat Codes that can dramatically accelerate your business's success. Learn how to avoid common mistakes that SaaS founders make and identify the right marketing approaches for your business.

You've thought about it long enough. Now here's exactly how to do it. Most people don't fail at starting a business - they never start at all. They overthink, talk themselves out of it, and let the fear of what might go wrong grow bigger than the thing itself. Simon Squibb has spent thirty-five years helping people get past it. In this audiobook, he breaks it all down into a ten-step system that takes you from "I want to do something" to running a business of your own.

This audiobook is narrated by an AI Voice. The career ladder you were promised? It's gone. In 2026, AI agents submit thousands of perfect applications while entry-level jobs vanish overnight. Corporate recruiters spend 40% MORE time screening candidates—not because they're hiring more, but...

NATIONAL BESTSELLER The gripping story of Elizabeth Holmes and Theranos—one of the biggest corporate frauds in history—a tale of ambition and hubris set amid the bold promises of Silicon Valley, rigorously reported by the prize-winning journalist. With a new Afterword. “Chilling...

Rework shows you a better, faster, easier way to succeed in business. Most business books give you the same old advice: Write a business plan, study the competition, seek investors, yadda yadda. If you're looking for a book like that, put this one back on the shelf. Read it and you'll know...

Penguin presents the unabridged, downloadable, audiobook edition of Business for Punks written and read by James Watt. START A REVOLUTION NOT A BUSINESS Don't waste your time on bullsh*t business plans. Forget sales. Put everything on the line for what you believe in. These are some of the...

What if your first product isn’t the product you planned to launch?My Amazon Baby is the real-time story of building a business from an idea into something real—without perfect credit, unlimited startup capital, an investor, or all the answers.What began as a mother's search for greater...

This audiobook is narrated by an AI Voice. This written text was created using AI. Most people know they should budget, save, and invest. What stops them is not willpower—it is not having a system that actually works for their specific numbers and their specific life. AI Money Manager is the...