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The best products can still lose in the marketplace. Why? They are beaten by stronger product marketing. Yet, product marketing is widely misunderstood. It includes segmenting and targeting customers, positioning products vs. alternatives, creating product collateral, and supporting sales teams. But great product marketing achieves much more: it identifies the best way to bring your product to market, accelerates your product's ability to penetrate markets over time, shapes what the world thinks about your product and your category, and inspires customers to tell your product's story.

Harvard Business Review is the foremost destination for smart management thinking. Now, at its 100th anniversary, this commemorative volume brings together the most influential ideas since its inception. With thought leaders including Michael E. Porter, W. Chan Kim and Renée Mauborgne, Rosabeth Moss Kanter, Peter Drucker, and Clayton M. Christensen, this book puts HBR's greatest concepts at your fingertips. You'll learn how these groundbreaking ideas continue to be relevant in today's business context—and what to keep in mind as you prepare for the future.

Business Ethics for Better Behavior concisely answers the three most pressing ethical questions business professionals face: What makes business practices right or wrong? Why do normal, decent businesspeople of good will sometimes do the wrong thing? And how can we use the answer to these questions to get ourselves, our coworkers, our bosses, and our employees to behave better?

Snowflake CEO Frank Slootman is one of the tech world's most accomplished executives in enterprise growth, having led Snowflake to the largest software IPO ever after leading Data Domain and ServiceNow to exponential growth and the public market before that. In Amp It Up, he shares his leadership approach for the first time.

Digital transformation has become commonplace across public and private sector organizations, and yet most struggle to achieve tangible results from it. Many make avoidable mistakes or fall into simple traps along the way. Written by a team of global digital transformation thought leaders, Hacking Digital provides practical advice and information that you need to successfully transform your organization.

What can a one-time mob boss teach you about how to run a business? I'll Make You an Offer You Can't Refuse, written by a former member of the Colombo crime family, promises an insider's view of the mob that will change the way you do business forever. The first thing you'll learn? Get a plan...

Willkommen in der Unicorn Bakery - Wie Startup Gründer erfolgreiche Firmen aufbauen und wo Startup Gründer ihre Business Learnings für ambitionierte Gründer & Teams teilen. Lerne die Business Taktiken und Erfahrungswerte der besten Gründer & Teams der Welt und erfahre, was es braucht, um dein eigenes Tech-Startup zu gründen: von der Gründung aus zu skalieren oder bei einer Gründung & Skalierung operativ zu unterstützen. Unicorn Bakery ist der Startup-Gründer-Podcast über die wesentlichen Fragen und Themen in Business und Unternehmertum mit Fokus auf Tech-Startups. Hier lernst du von...

Leeds University Business School’s "Research and Innovation" podcast brings you insights from our expert researchers. From the future of work, to disruptive technologies; green behaviours to emerging markets, we cover a wide-range of topical issues and novel ideas. Listen to the podcast to find out more about our research and how it’s inspiring business managers, informing policymakers and influencing society. If you have any comments regarding any of these episodes, please contact research.lubs@leeds.ac.uk.

【番組概要】「TARO’S（タローズ）」は、オーストラリアの飲食店経営者・寛太郎（Kan）と、日本のグラフィックデザイナー・悠太朗（Matthew）による、週1回の国際電話の内容をお届けしています。最新のマーケティング動向や革新的なスタートアップ、最先端のテクノロジー、そしてZ世代やα世代のトレンドなど、世界中のビジネスやデザイン、カルチャーにまつわるさまざまなトピックを集め、2人の意見やビジネスの未来について話します。...

Accounting, Financial Planning, Insurance, Legal, Tax insights from Denver experts

Scientist. Activist. Storyteller. Icon. Jane Goodall blazed the trail and changed the world. Now, she's studying new subjects – humans! This brand-new podcast will take listeners on a one-of –a-kind journey as they learn from Dr. Goodall's extraordinary life, hear from changemaking guests from every arena, and become awed by a growing movement sparked by Jane and fueled by hope. Join us as we get curious, grow compassion and take action to build a better world for all.

Discover eight powerful mindset shifts that enable leaders and those they lead to adapt and thrive in a time of unprecedented change and uncertainty. Being adaptable and flexible have always been hallmarks of effective leadership, but recent events have seriously stress tested this idea. How do you find calm in the midst of all this chaos?

A good product road map is one of the most important and influential documents an organization can develop, publish, and continuously update. In fact, this one document can steer an entire organization when it comes to delivering on company strategy. This practical guide teaches you how to create an effective product road map, and demonstrates how to use the road map to align stakeholders and prioritize ideas and requests. With it, you’ll learn to communicate how your products will make your customers and organization successful.

Как мы уже поняли из аудиокниги "Безотказное управление: все от делегирования до контроля.

Presenting a down-to-earth explanation of the basic principles of emotional intelligence, how to develop its basic skills, and their role in the lives of self-made multi-billionaires, this book will help you discover what it takes to succeed so that you can make way for a real change in your entrepreneurial career.

All too often, the challenges we face seem overwhelming. Where do we start? What if we fail? But best-selling author John Izzo argues that almost every problem, from personal difficulties and business challenges to social issues, can be solved if all of us look to ourselves to create change rather than looking to others. And with the research to prove it, Izzo shows that by seeing ourselves as the locus of control rather than the victims of change, we are happier, less stressed, and more powerful.

Are you struggling to succeed in business or have a nine-to-five job and would like to achieve financial independence and growing wealth? If so, I’d like to share with you the winning habits of the world’s most successful self-made multi-billionaires, including Jeff Bezos, Steve Jobs, Elon Musk, Sir Richard Branson, Bill Gates, Warren Buffett, and Arianna Huffington....

Andrew Carnegie, an immigrant from Dunfermline, Scotland with only a grammar-school education, amassed a fortune in the steel industry the 1800’s to become the richest American in history. Yet Carnegie believed strongly that the wealthy should live modestly, without ostentation, and devote their energies after achieving wealth to finding ways to invest their “surplus wealth” in ways that benefit the public.

Marion Franklin, the Coach’s Coach, has been training and mentoring coaches for more than 20 years. Every student she has mentored or taught who sought ACC, PCC, or MCC has gotten their credential using the material in this book designed for all levels of coaches. No matter where you are in your coaching journey, this book has something for you. Begin using even one or two of the concepts and principles in this book and notice your coaching immediately elevate to a new level. Your clients will notice the difference!

As practical as it is uplifting, The Secret shares Blanchard’s and Miller’s wisdom about leadership in a form that anyone can easily understand and implement. This book will benefit not only those who listen to it but also the people who look to them for guidance and the organizations they serve.