検索キーワード： 予測・戦略的計画

Traditional customer feedback methods ignore two essential sources of insight: context and behavior. These reveal the why behind the what, eliminating the ambiguity of open-ended customer feedback—and this requires a different approach. In What to Ask, author Andrea Belk Olson, CEO of applied behavioral science consulting firm Pragmadik, and head of the University of Iowa JPEC startup incubator, delivers a unique, cognitive method for discovering hidden customer needs, converting them quickly into differentiators, and avoiding the pitfalls of traditional research.

When it comes to doing good business, change is a very good thing. And effective business analysts are at the heart of identifying opportunities for growth and implementing the solutions that can transform an organization's foundation—and ultimately increase its profitability.

As part of an executive team, you wear many hats. Not only are you responsible for working with other senior leaders to establish strategic goals for the organization and ensure their execution, but you're making tough decisions, shaping organizational culture, and communicating regularly with employees. We've combed through hundreds of Harvard Business Review articles and selected the most important ones to help you understand what's required of you as a senior leader so you can set your team and organization up for success.

Jenni Romaniuk's latest book is about brand health tracking, one of the biggest (and most costly) sources of insights about brand performance and inputs into brand strategy that marketers engage in. But yet most trackers were designed pre-How Brands Grow, and so suffer from being not fit for purpose to provide insights to managers looking to grow their brands.

We are living in a strange world—Salmon calls it “the New Not Normal.” The Phoenix Economy explores the ramifications of the pandemic years, many of which are surprisingly positive. In doing so, Salmon makes sense of one of the most disorienting and devastating events of our lifetimes. He examines the critical aspects of our lives that have been transformed in three parts: Time and Space, Mind and Body, and Business and Pleasure.

We've combed through the ideas, insights, and best practices from the past year of Harvard Business Review to help you get up to speed fast on the relevant concepts driving business today. Discover new ideas and sample the latest thinking from our vast array of management experts. Revisit these topics now to make sure your organization is incorporating the best, most up-to-date practices, or keep this book as a reference so that you can turn to these memorable pieces when you need them the most.

In his first book, Chad Jenkins shared his revolutionary method for Removing the FILM (Friction Identification to Leverage the Market) by showing us how curiosity can help us Just Add a Zero in business as well as life. In Friction Fuel, he takes us one step further into a world where we leverage client complaints as a catalyst for exponential growth and opportunity.

As the CEO, board member, and executive of an architecture, engineering, and construction company, you are under pressure to lead your company in the age of AI disruption. Not knowing AI’s impact on your business and how you should respond is challenging.

O Livro dos Cinco Anéis é hoje um manual de gente de sucesso que soube aproveitar as lições de Miyamoto Musashi (1584-1645) nas batalhas do dia a dia. Espadachim imbatível d….

This book is for HR leaders, talent acquisition professionals, marketing and communications experts, and C-suite executives who know that talent is their greatest competitive advantage—but struggle to turn that into a brand that actually attracts and retains top performers. If you want to turn your employer brand into a strategic business asset, this book is for you. If you need a clear roadmap to cut through the noise and create real impact, this book is for you. If you’re ready to ditch short-term campaigns and build a brand that works long-term, this book is for you.

For thousands of years, customers have been individual humans, families or organizations. But soon, generative AI enabled software and hardware machines will start to act as customers. First they will shop for us, later they will act for themselves. You can’t take them to dinner, and they won’t fall for your slogans, but they might help grow your market – if you know how. Companies are already being called on the phone by software that sounds like a person. Cars will buy their own fuel and tires. That smart speaker in every home can become the housekeeper and shopper for the family it serves.

To make these big moves happen for your company, you’re going to have to break through inertia, gamesmanship, and risk aversion. You’re going to have to mitigate human biases and manage group dynamics. Eight practical shifts can help you do this, and unlock bigger, bolder, better strategies. This is not another by-the-book approach to strategy. It’s not another trudge through frameworks or small-scale case studies promising a secret formula for success. It’s an irreverent, fact-driven, and humorous take on the real world of strategic decision making.

According to futurists Rolf Jensen and Mika Aaltonen, we are currently "between dreams". We've managed to achieve many of our material goals, only to face ever-growing global competition in an ever-slowing economy. Here's the good news: With the rise of social media and online resources, consumers are growing more powerful. Individuals are exploring more options. And smart businesses are discovering more ways to appeal to this powerful new community. Welcome to The Renaissance Society.

In an era of digital transformation, disruptive innovation, transient competitive advantage, and industry convergence, mergers and acquisitions have become more complex than ever. Winning at the Acquisition Game presents the best materials, insights, and tools which comprise the comprehensive, cross-disciplinary Mergers and Acquisitions course taught in the MBA and Executive MBA programs at the Saïd Business School, University of Oxford.

Survival to Success describes the unique challenges of entrepreneurial leadership and offers a succinct guide for successfully leading small, high-growth enterprises. Drawing on original research, in-depth interviews, and first-hand experience, the authors offer tried and true guideposts to lessen the anxiety of being an entrepreneurial leader and increase the chances of success for the entrepreneurial organization.

Würden wir eine Zeitreise in die Zeit vor 500 Jahren oder 500 Jahre in die Zukunft machen, wären wir erschüttert, wie sehr sich Technik und Medizin verändert haben. Die geopolitische Ordnung würde für uns keinen Sinn ergeben. Die Sprache wäre uns völlig fremd. Und doch müssten wir in dieser uns vollkommen unbekannten Welt die Menschen nur wenige Minuten beobachten und würden sagen: »Ah, das habe ich schon einmal gesehen.« Denn uns würden zahlreiche universelle Verhaltensweisen begegnen: Menschen, die von Angst, Neid und Gier angetrieben werden; Menschen, die blind vor Selbstüberschätzung fatale Entscheidungen treffen.

Accomplished entrepreneur and AI strategist Vineet Vashishta delivers an engaging and insightful new take on making the most of data, artificial intelligence, and technology at your company. You'll learn to change the culture, strategy, structure, and operational framework of your company to take full advantage of disruptive advances in tech. The author explores fascinating work being undertaken by firms in the real world, as well as high-value use cases and innovative projects and products made possible by realigning organizational frameworks using the capabilities of new technologies.

Designed to Thrive: A Pathway to Building Resilient Systems is a compelling guide for leaders, entrepreneurs, and change-makers looking to future-proof their organizations in an era defined by complexity and disruption. Blending decades of hands-on experience in public sector governance, manufacturing, and consulting, Dr. Alison Foster explores the essential principles of systems and systems thinking, and their practical applications in the real world.

In the military, a field manual provides instructions in simple, clear, step-by-step language to help soldiers complete their mission. In the civilian sector, books offer information on everything from fixing a leaky tap to developing an effective workout programme to cooking a good steak. Leadership Strategy and Tactics: Field Manual is here to help you navigate your way through the difficulties of leadership by providing a direct, situational, pragmatic how-to guide that anyone can instantly put to use.

Everyone would benefit from seeing further into the future, whether buying stocks, crafting policy, launching a new product, or simply planning the week's meals. Unfortunately, people tend to be terrible forecasters. As Wharton professor Philip Tetlock showed in a landmark 2005 study, even experts' predictions are only slightly better than chance. However, an important and underreported conclusion of that study was that some experts do have real foresight.