検索キーワード： 予測・戦略的計画

Déjouez la concurrence et propulsez votre rentabilité grâce à un puissant cadre stratégique. Idéal pour rentabiliser votre temps de trajet quotidien, ce guide audio structure votre réflexion managériale avec un pragmatisme redoutable. Que vous fondiez votre propre projet ou dirigiez une...

Verwandle den abstrakten KI-Hype durch kluges Change-Management in messbares Unternehmenswachstum. Während du ins Büro pendelst, liefert dir dieser fokussierte Leitfaden das entscheidende Rüstzeug, um dein Team souverän durch die digitale Disruption zu führen. Schluss mit vagen...

画期的なアイデアが現場で頓挫する悔しさを乗り越え、単なる思いつきを確かな収益を生むビジネスモデルへと変貌させる、実践的な仮説検証とプロジェクト管理のスキルを手に入れましょう。素晴らしいひらめきが形に...

Baue krisensicheres digitales Wachstum auf, indem du KI-Tools und smarte Content-Systeme statt kurzfristiger Trends nutzt. Während Algorithmen und Plattformen unaufhörlich rotieren, bietet dieser Ratgeber den dringend benötigten strategischen Fokus für deine nächste Pendelfahrt oder...

Transformez vos idées complexes en un plan d'action redoutable grâce à cette méthode de management et de leadership. Que vous dirigiez une équipe en pleine croissance ou lanciez un projet audacieux, cette écoute directe et pragmatique vous accompagne pas à pas vers la réussite. Fini les...

Intelligence as a Commodity: Human Judgment as a Competitive Advantage delivers a structured leadership playbook for executives navigating AI adoption. Written by Rajeev Kapur, who built a billion-dollar business at Dell, and Jason Hunter, a senior consultant for the Blue Ocean Strategy Network...

How do you create $60 billion in value while staying anchored in purpose?Sanjiv Mehta’s twenty-one-year odyssey as CEO of Unilever businesses across several countries provides the answer. From leading markets in Bangladesh, the Philippines, North Africa, the Middle East and South Asia to...

Who Owns Whom? shows contractors how to create systems that reduce daily stress, improve customer satisfaction, strengthen subcontractor relationships, reduce costly callbacks, and protect their reputation while building a more profitable company.

When Jordan Samuel Fleming first evaluated artificial intelligence for his own multi-million dollar business, he initially dismissed it. Like most leaders, he viewed it as a marginal productivity tool-good for writing better prompts or automating isolated tasks. But as he met with hundreds of business owners and executives worldwide, he recognized a shift as profound as the dawn of the internet era: Artificial intelligence isn't software. It's a new form of labor.

Every leader has a dream. Few have a clear path. DREAM to Reality changes this almost immediately. Built around the DREAM framework—Define, Research, Experience, Apply, and Measure—leaders can call upon a proven system to turn their ambition into results. Drawing upon his years guiding Fortune 500 brands and landmark initiatives like ‘He Gets Us,’ author Jason Vanderground has experienced firsthand the questions leaders face: How can I move my team from inspiration to execution? How do I earn lasting loyalty from my customers?

For thousands of years, we've created things called games that tap the tremendous psychic power of fun. In a revised and updated edition of For the Win, authors Kevin Werbach and Dan Hunter argue that applying the lessons of gamification could change your business, the way you learn or teach, and even your life. Werbach and Hunter explain how games can be used as a valuable tool to address serious pursuits like marketing, productivity enhancement, education, innovation, customer engagement, human resources, and sustainability.

Take Your Shot is the story about Russ Hibbert. Russ is a hard worker, dedicated to his wife and children, and building a career as a golf professional. But one day he wakes up and realizes his business is going nowhere. A chance meeting with business coach, David, leads to a dramatic change and an opportunity, for Russ, to design the business that he always wanted.

If leaders aren't integrating their digital offerings into a philosophy of customer success, they will be defeated in the next decade because technical excellence and other traditional competitive advantages are becoming too easy to imitate. The Customer Success Economy offers examples and specifics of how companies can transform. It addresses the pains of transforming organizational charts, leadership roles, responsibilities, and strategies so the whole company works together in total service to the customer.  

Artificial intelligence is already inside your business. It may be in your email, meeting tools, CRM, accounting software, customer service platform, browser extensions, or the hands of an employee who discovered that AI can turn a messy thought into a polished message in seconds. The problem is not AI. The problem is blind adoption. AI can help your business move faster, reduce busywork, improve communication, support decision-making, and give smaller teams capabilities that once required far more people.

If you're responsible for founder-led marketing, trying to build a marketing system, or searching for a marketing strategy that can drive predictable revenue and sustainable business growth, you're exactly who this book was written for. YOU DIDN'T START YOUR COMPANY TO RUN MARKETING. And yet somehow, here you are; reviewing ad campaigns, debating agency reports, and spending Tuesday nights trying to figure out why growth feels harder than it should. The Accidental CMO is for founders at $1M-$30M companies who inherited marketing by default and are ready to stop winging it.

Просто быть лучшим уже недостаточно. Сегодня в конкурентной борьбе побеждают компании, у которых готовность к изменениям вшита в бизнес-модель. В четвертой книге серии Strategyzer Алекс Остервальдер и его соавторы Ив Пинье, Фред Этьембль и Алан Смит рассказывают о стратегиях адаптации успешных компаний, которые не раз перепридумывали свои бизнес-модели: Amazon, IKEA, Airbnb, Microsoft, Logitech, Zara и другие.

This book explains what it takes to build and manage partner channels in the software industry. The book uses the business model framework introduced by Alexander Osterwalder. It provides a practical guide for organizing the activities required to design productive partner programs as well...

HVORFOR KLAPPER DE IKKE? viser, hvor afgørende den organisatoriske kontekst er for, om vi lykkes med at skabe reelle resultater med vores forandringer. Hvis resultaterne udebliver, skal vi undgå at få beslutningskløe og øge presset med flere tiltag. I stedet skal de organisatoriske rammer...

How Do You Lead Security So That It Truly Creates Value? Security is about enabling the organization to achieve its objectives without undesirable events undermining the conditions for success. Profitable Security is about doing this as economically as possible by reducing loss costs, using...

What do you do when the right decision isn’t the easy one? Every leader eventually faces a moment where policy, pressure, and personal values collide. A moment where the decision in front of you doesn’t just test your judgment—it reveals who you are. That moment is The Line. In this powerful and deeply human leadership narrative, Michael Letizia, SHRM-SCP, draws from more than four decades of real-world experience in human resources and executive leadership to explore the decisions that define careers, cultures, and character.