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Эта аудиокнига о правильной и понятной коммуникации: как с помощью слов доносить свои мысли и влиять на людей. Максим Ильяхов развивает тему, затронутую в бестселлере «Пиши, сокращай». Вы узнаете, как привлечь внимание читателей, как помочь им понять и принять точку зрения автора, как увлекательно и доступно раскрыть любую тему, даже самую сложную.

Об умении манипулировать всеми риторическими средствами и методами для того, чтобы в процессе переговоров или выступления оппонент или аудитория пришли к необходимому для вас выводу. О способности отличать, в каком контексте и при каких вопросах ваши аргументы ничего не значат или, наоборот, являются решающими. Автор рассказывает, как устранять противоречия и давать «красную нить» каждому разговору, превращать негативное мышление и поведение собеседника в позитивное и конструктивное, находчиво и элегантно устранять ловушки, в горячих спорах не терять головы и вести себя уверенно.

«Я манипулирую тобой» — исчерпывающее практическое руководство, которое должно стать настольной книгой каждого, кто не хочет оказаться жертвой чужого влияния. Автор детально описывает сценарии 13 самых опасных манипуляций и 33 самых распространённых уловок, постоянно используемых не только СМИ, рекламщиками и политиками, но и, возможно, близкими вам людьми.

MEDDICC gives you methods to increase your hit rate—by asking 8 important questions to customers, you can focus all your energy on the deals you can win—and ignore the rest. You will win faster and close more deals.

In "Sponsor Magnet," sponsorship expert Justin Moore reveals the exact frameworks he uses to help creators transform their influence into predictable income through brand partnerships. This isn't another vague "build your personal brand" guide – it's your practical roadmap to landing and executing your dream sponsorships.

Jordan Belfort—immortalized by Leonardo DiCaprio in the hit movie The Wolf of Wall Street—reveals the step-by-step sales training and persuasion system proven to turn anyone into a sales-closing, money-earning rock star. For the first time ever, Jordan Belfort opens his playbook and gives...

Author Elira Fontayne explains why the showroom feels so carefully staged–the lighting, the music, the polished displays–and how every element is engineered to keep you relaxed, impressed, and just a little dazzled. She reveals the psychological triggers dealerships rely on, from “anchoring” high prices to make lesser ones seem like bargains, to the “Monthly Payment Maze” that hides the true cost of your car behind appealingly small numbers.

Whether you're a professional, business executive, manager, salesperson, coach or parent — we're all required to call on our persuasive powers to get others to do what we'd like them to do. This book helps you to uncover these gifts. It reveals the secrets of persuasion and the skills you need to become a better, more effective influencer.

Hi, I’m Ben Minevich. I’ve spent years mastering the Socratic method—a timeless, powerful tool for unlocking clarity, connection, and wisdom in any conversation. In How to Outsmart Everyone in the Room Like Socrates: Master the Art of Questioning to Win Any Room, I share everything I’ve learned to help you transform how you think, communicate, and lead. This book isn’t about flashy debate tricks or trying to out-talk people. It’s about asking better questions—the kind that spark breakthroughs, solve real problems, and build lasting trust.

From a five-year-old boy wrapping bread at his mother's market kiosk in Benin City, Nigeria, to becoming one of America's top automotive sales producers and a celebrated pastor, entrepreneur, and recording artist, Dr. Clement Iyoha's story proves that humble beginnings never disqualify anyone from an extraordinary future.

О ведении переговоров в любых ситуациях. Это увлекательный, доступный и надежный путеводитель по лучшим работам в области обучения переговорному искусству. Используя свой 25-летний опыт переговорщика и бизнес-тренера, Кеннеди критически анализирует самые популярные переговорные практики, помогая читателю взять на вооружение наиболее эффективные из них. Книга рассказывает о том, как подготовиться к предстоящей встрече, как выгодно преподнести свою точку зрения, как вести торги и как сделать процесс переговоров взаимовыгодным для всех участвующих в нем сторон.

This book is the ultimate communication toolkit, combining Mastering the Art of Negotiation and The Ultimate Guide to Public Speaking into one powerful, career-boosting resource. Whether you want to win respect in the boardroom or inspire others from the stage, this guide will give you the tools to speak with clarity, negotiate with confidence, and take control of any conversation.

This is the most complete catalogue of cutting-edge negotiating tactics ever published. This blockbuster work is written as a playbook, a field guide, so lawyers, sales professionals, and other dealmakers will actively use it as negotiations proceed. Use the tactics individually or in combinations.

Would you like to learn to manipulate and persuade people instantly? Would you like to speed read people effectively through verbal and non-verbal clues? This guidebook will provide you with all of the necessary knowledge in order to become skillful with manipulation in 21 days.

Influence Without Authority is the classic guide to getting what you need from people you don't control. This book introduces the Exchange Model, in which you get what you need by offering something of value in return. The key lies in knowing what the other person values—that's their "currency," and it's your immediate tool for coaxing their cooperation. This book shows you how to implement the Exchange Model at the personal, team, and organizational level to raise the bar for performance and leadership.

How Persuasive Are You?, a new HarperCollins book, full description to follow when available...

Stop guessing what other people will do. Start knowing. Every important decision you make—a salary negotiation, a product launch, a difficult client, a home purchase, even a recurring argument at home—depends on what someone else decides to do next. Most people improvise. The best decision-makers read the game. THE DECISION GAME turns the most powerful ideas in strategic science into a practical toolkit anyone can use—no math, no jargon, no economics degree required.

Um livro que descomplica a negociação com lições claras e exemplos práticos. Seja você experiente ou iniciante, este livro trará insights valiosos para reforçar ações que você já realiza bem ou para repensar atitudes que otimizem sua atuação em diversas esferas da vida. Você sabia...

Secure a highly profitable business exit strategy with a practical valuation and negotiation roadmap built for founders. Whether you are commuting to the office or planning for a stress-free retirement, this audio guide provides calm confidence during life-changing financial transitions. Step...

Master business communication and conflict resolution to turn your daily workplace anxiety into confident career growth. Whether you are preparing for a tense salary review on your morning commute or navigating tricky team dynamics, this empowering audio experience provides a clear roadmap. Stop...