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When Freakonomics was initially published, the authors started a blog - and they've kept it up. The writing is more casual, more personal, even more outlandish than in their books.

Levitt and co-author Stephen J. Dubner show that economics is, at root, the study of incentives: how people get what they want, or need, especially when other people want or need the same thing. In Freakonomics, they explore the hidden side of...well, everything. The inner working of a crack gang...the truth about real-estate agents...the secrets of the Klu Klux Klan. What unites all these stories is a belief that the modern world is even more intriguing than we think. All it takes is a new way of looking, and Freakonomics will redefine the way we view the modern world.

Nearly a half century into being a feminist and legal pioneer, something funny happened to Supreme Court Justice Ruth Bader Ginsburg: The octogenarian won the Internet. Across America, people who weren't even born when Ginsburg made her name are tattooing themselves with her face, setting her famously searing dissents to music, and making viral videos in tribute.

By the end of on average day in the early 21st century, human beings searching the Internet will amass eight trillion gigabytes of data. This staggering amount of information - unprecedented in history - can tell us a great deal about who we are - the fears, desires, and behaviors that drive us, and the conscious and unconscious decisions we make. From the profound to the mundane, we can gain astonishing knowledge about the human psyche that less than 20 years ago seemed unfathomable.

A groundbreaking work—named one of the five most influential sports books of the decade by Sports Illustrated—How Soccer Explains the World is a unique and brilliantly illuminating look at soccer, the world’s most popular sport, as a lens through which to view the pressing issues of our age, from the clash of civilizations to the global economy.

Heralded as the most significant technological innovation since the smartphone, virtual reality is poised to transform our very notions of life and humanity. Though this tech is still in its infancy, to those on the inside, it is the future. VR will change how we work, how we experience entertainment, how we feel pleasure and other emotions, how we see ourselves, and most importantly, how we relate to each other in the real world. And we will never be the same. Peter Rubin, senior culture editor for Wired and the industry's go-to authority on the subject, calls it an "intimacy engine".

Few things in life are more satisfying than beating a rival. We love to win and hate to lose, whether it's on the playing field or at the ballot box, in the office or in the classroom. In this bold new look at human behavior, award-winning journalist and Olympian Matthew Syed explores the truth about our competitive nature: why we win, why we don't, and how we really play the game of life.

The New York Times best-selling Freakonomics changed the way we see the world, exposing the hidden side of just about everything. Now, with Think Like a Freak, Steven D. Levitt and Stephen J. Dubner have written their most revolutionary book yet. With their trademark blend of captivating storytelling and unconventional analysis, they take us inside their thought process and offer a blueprint for an entirely new way to solve problems. The topics range from business to philanthropy to sports to politics, all with the goal of retraining your brain.

A generation gap has emerged between parents and their girls. Even in this age of helicopter parenting, the mothers and fathers of tomorrow's women have little idea what their daughters are up to sexually or how they feel about it. Drawing on in-depth interviews with over 70 young women and a wide range of psychologists, academics, and experts, renowned journalist Peggy Orenstein goes where most others fear to tread, pulling back the curtain on the hidden truths, hard lessons, and important possibilities of girls' sex lives in the modern world.

Inspired by the groundbreaking A History of the World in 100 Objects, this book draws on the unique collections of The Strong museum in Rochester, New York, to chronicle the evolution of video games, from Pong to first-person shooters, told through the stories of dozens of objects essential to the field’s creation and development. Drawing on the World Video Game Hall of Fame’s unmatched collection of video game artifacts, this fascinating history offers an expansive look at the development of one of the most popular and influential activities of the modern world: video gaming.

Professor of Classics Peter Meineck traces Marvel’s lineage back to its earliest roots at the dawn of human culture. Using Marvel’s most beloved heroes (and antiheroes), such as Spider-Man and Deadpool, Meineck demonstrates how ancient themes continue to appear in our stories today and reintroduces characters like Achilles and Odysseus from Homer’s Iliad and Odyssey.

In the American moral vernacular, we have a whole thesaurus for victims of exploitation. They are suckers (born every minute), fools (not suffered gladly), dupes, marks, chumps, pawns, and losers. Fool me once, shame on you; fool me twice, shame on me. Cultural stories about suckers abound too: the Trojan Horse, the Boy Who Cried Wolf, the Emperor’s New Clothes, even Hansel and Gretel. If you believe that, I have a bridge to sell you. Don’t go out with him; he only wants one thing.

When the Hart-Celler Act passed in 1965, opening up US immigration to non-Europeans, it ushered in a whole new era. But even to the first generation of Asian Americans born in the US after that milestone, it would have been impossible to imagine that sushi and boba would one day be beloved by all, that a Korean boy band named BTS would be the biggest musical act in the world, that one of the most acclaimed and popular movies of 2018 would be Crazy Rich Asians, or that we would have an Asian American Vice President.

Los Angeles in 1974 exerted more influence over popular culture than any other city in America. Rock Me on the Water traces the confluence of movies, music, television, and politics in Los Angeles month by month through that transformative, magical year. Ronald Brownstein reveals how 1974 represented a confrontation between a massive younger generation intent on change, and a political order rooted in the status quo. Brownstein shows how the voices resistant to change may win the political battle for a time, but they cannot hold back the future.

Why does fashion hold so much power over us? Most of us care about how we dress and how we present ourselves. Style offers clues about everything from class to which in-group we belong to. Bad Feminist for fashion, Dress Code takes aim at the institutions within the fashion industry while reminding us of the importance of dress and what it means for self-presentation. Everything—from societal changes to the progress (or lack thereof) of women’s rights to the hidden motivations behind what we choose to wear to align ourselves with a particular social group—can be tracked through clothing.

Young adulthood: the time of our lives when, theoretically, anything can happen, and the pressure is on to make sure everything does. Social media has long been the scapegoat for a generation of unhappy young people, but perhaps the forces working beneath us — wage stagnation, student debt, perfectionism, and inflated costs of living — have a larger, more detrimental impact on the world we post to our feeds.

A soulful exploration of the 12 astrological signs embodied by our living “stars” - from divas to philosophers, poets to punks - and the ways they can help us better understand ourselves and each other, from the wildly popular astrology columnist for New York Magazine’s The Cut.

Today’s major technology companies - Google, Facebook, Amazon, Tesla, and others - wield more power than national governments. In this comprehensive, engaging, and prescriptive audiobook, Alexis Wichowski considers their growing and unavoidable influence in our lives, showing in eye-opening detail how these net states are conquering countries, disrupting reality, and jeopardizing our future - and what we can do to regulate and reform the industry before it does irreparable harm to the way we think, how we act, and how we’re governed.

How do Tiffany Haddish, Tom Hanks, Meryl Stree,p and Apple’s Tim Cook turn us on, and why do some other public figures drive us crazy and turn us off? And who are the behind-the-scenes gurus who help public figures turn us on or off? Steven Goldstein, a civil rights leader who has worked in politics, business and entertainment, breaks down the industry of creating likeability and how public figures manufacture likeability - and how they sometimes destroy it through scandals.

Big decisions are hard. We consult friends and family, make sense of confusing “expert” advice online, maybe we read a self-help book to guide us. In the end, we usually just do what feels right, pursuing high stakes self-improvement—such as who we marry, how to date, where to live, what makes us happy—based solely on what our gut instinct tells us. But what if our gut is wrong? Biased, unpredictable, and misinformed, our gut, it turns out, is not all that reliable. And data can prove this.