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Drawing on astute political analysis and extensive reporting from around the world, Return: Why We Go Back to Where We Come From illuminates a personal quest. Kamal Al-Solaylee, author of the bestselling and award-winning Intolerable: A Memoir of Extremes and Brown: What Being Brown in the World Today Means (to Everyone), yearns to return to his homeland of Yemen, now wracked by war, starvation and daily violence, to reconnect with his family.

Companies market to a younger audience because they believe that’s where the money and the excitement are. But are they wrong? Perhaps very wrong? This is only one of the counterintuitive arguments that Darrell Bricker, CEO of Ipsos Public Affairs, a world leader in opinion polling, tackles in his groundbreaking new book, Next. Not since Boom, Bust & Echo has a Canadian expert in what Canadians will want and need distilled the growing trends based on real and extensive demographic data and dared to forecast what will come next.