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This practical guide explains how you can apply key principles in psychology to build products and experiences that are more intuitive and human-centered. Author Jon Yablonski deconstructs familiar apps and experiences to provide clear examples of how UX designers can build experiences that adapt to how users perceive and process digital interfaces.

In The Elements We Live By, physicist and award-winning author Anja Røyne takes us on an astonishing journey through chemistry and physics, introducing the building blocks from which we humans - and the world - are made. Not only does Røyne explain why our bodies need iron, phosphorus, silicon, potassium, and many more elements in just the right amounts in order to function, she also leads us around the world to where these precious elements are found (some of them in ever-shrinking quantities).  

In Cyber Hacking: Wars in Virtual Space, we peer behind the cyber curtain. First, we look at the hackers - who they are, how they work, their motivations, and methods. The opening article examines hardware - specifically microprocessors and why they are vulnerable to tampering. Then we turn to the internal attacks, the worms and viruses whose resulting damage ranges from merely inconvenient and attention-getting to expensive and dangerous. Next, we take a broad look at issues of privacy and the technology used to gather and track personal information.

For years, companies have rewarded their most effective engineers with management positions. But treating management as the default path for an engineer with leadership ability doesn't serve the industry well—or the engineer. The staff engineer's path allows engineers to contribute at a high level as role models, driving big projects, determining technical strategy, and raising everyone's skills. This in-depth book shows you how to understand your role, manage your time, master strategic thinking, and set the standard for technical work.

How will artificial intelligence affect crime, war, justice, jobs, society, and our very sense of being human? The rise of AI has the potential to transform our future more than any other technology - and there's nobody better qualified or situated to explore that future than Max Tegmark, an MIT professor who's helped mainstream research on how to keep AI beneficial.

Die unendlichen Möglichkeiten der Elektrotechnik faszinieren Sie und Sie möchten sich strukturiert in das Thema einarbeiten? Sie wollen Ihre handwerklichen Fähigkeiten erweitern und bei Waschmaschine und Staubsauger selbst Hand anlegen? Sie wollen eine Ausbildung oder Studium im Bereich der Elektrotechnik beginnen? Dann ist dieses Hörbuch Ihr perfekter Einstieg in die spannende Welt der elektronischen Systeme! Denn hier finden interessierte Laien alles, was sie brauchen, um systematisch und unkompliziert die wichtigsten Grundlagen rund um die Elektrotechnik kennenzulernen.

From quantum computing to VR training, and from 3D-printing to brain-computer interface, new technologies are reshaping business on the factory floor and in the C-suite. What should you and your company be doing now to take advantage of the new opportunities these technologies are creating - and avoid falling victim to disruption? The Year in Tech, 2022 will help you understand what the latest and most important tech innovations mean for your organization and how you can use them to compete and win in today's turbulent business environment.

Design has become the key link between users and today’s complex and rapidly evolving digital experiences, and designers are starting to be included in strategic conversations about the products and services that enterprises ultimately deliver. This has led to companies building in-house digital/experience design teams at unprecedented rates, but many of them don’t understand how to get the most out of their investment.

The audio edition of this Shingo Prize-winning bestseller provides critical insights and approaches to make any lean transformation an ongoing success. It tells you how to implement a sustainable, successful transformation by developing a culture that has your stakeholders throughout the organizational chart involved and invested in the outcome. It teaches you how to successfully navigate the politics in cross-functional process improvement projects, and to engage executives in ways that are personally meaningful to them.

Run a Google search for “black girls” - what will you find? “Big Booty” and other sexually explicit terms are likely to come up as top search terms. But, if you type in “white girls”, the results are radically different. The suggested porn sites and un-moderated discussions about “why black women are so sassy” or “why black women are so angry” presents a disturbing portrait of black womanhood in modern society. In Algorithms of Oppression, Safiya Umoja Noble challenges the idea that search engines like Google offer an equal playing field for all forms of ideas, identities, and activities.

Robots are entering the mainstream. Technologies have advanced to the point of mass commercialization - Roomba, for example - and adoption by governments - most notably, their use of drones. Meanwhile, these devices are being received by a public whose main sources of information about robots are the fantasies of popular culture. We know a lot about C-3PO and Robocop, but not much about Atlas, Motoman, Kiva, or Beam - real-life robots that are reinventing warfare, the industrial workplace, and collaboration.

The grid is an accident of history and of culture, in no way intrinsic to how we produce, deliver and consume electrical power. Yet this is the system the United States ended up with, a jerry-built structure now so rickety and near collapse that a strong wind or a hot day can bring it to a grinding halt. The grid is now under threat from a new source: renewable and variable energy, which puts stress on its logics as much as its components.

In recent years, Google’s autonomous cars have logged thousands of miles on American highways and IBM’s Watson trounced the best human Jeopardy! players. Digital technologies — with hardware, software, and networks at their core — will in the near future diagnose diseases more accurately than doctors can, apply enormous data sets to transform retailing, and accomplish many tasks once considered uniquely human.

With this updated edition of his earlier book, A Place of My Own, listeners can revisit the inspired, intelligent, and often hilarious story of Pollan’s realization of a room of his own—a small, wooden hut, his “shelter for daydreams” — built with his admittedly unhandy hands. Inspired by both Thoreau and Mr. Blandings, A Place of My Own not only works to convey the history and meaning of all human building, it also marks the connections between our bodies, our minds, and the natural world.

Want to know how AT&T's Bell Labs developed semiconductor technology - and how its leading scientists almost came to blows in the process? Want to understand how radio and television work - and why RCA drove their inventors to financial ruin and early graves? Conquering the Electron offers these stories and more, presenting each revolutionary technological advance right alongside blow-by-blow personal battles that all too often took place. 

The spectacular culinary creations of modern cuisine are the stuff of countless articles and social media feeds. But to a scientist they are also perfect pedagogical explorations into the basic scientific principles of cooking. In Science and Cooking, Harvard professors Michael Brenner, Pia Sörensen, and David Weitz bring the classroom to your kitchen to teach the physics and chemistry underlying every recipe. 

Despite its old-school reputation, amateur radio is on the rise, and the airwaves are busier than ever. That's no surprise: Being a ham is a lot of fun, providing an independent way to keep in touch with friends, family, and new acquaintances around the world. Hams are also good in a crisis, keeping communications alive and crackling during extreme weather events and loss of communications. 

Need networking know-how, but don't know where to turn? Run-don't walk-to the no-nonsense networking guidance offered in this friendly guide! Whether you're a networking administrator or an everyday computer user looking to set up a network in your home or office, Networking for Dummies, seamlessly gets you connected with the basics and gives you the knowledge to work out whatever kinks may come your way-in no time.

Data Science for Dummies is the perfect starting point for IT professionals and students who want a quick primer on all areas of the expansive data science space. With a focus on business cases, the book explores topics in big data, data science, and data engineering, and how these three areas are combined to produce tremendous value. If you want to pick-up the skills you need to begin a new career or initiate a new project, listening to this book will help you understand what technologies, programming languages, and mathematical methods on which to focus. 

Many people take math in high school and promptly forget much of it. But math plays a part in all of our lives all of the time, whether we know it or not. In The Joy of x, Steven Strogatz expands on his hit New York Times series to explain the big ideas of math gently and clearly, with wit, and insight.