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Brought to you by Penguin. Free market capitalism is one of humanity's greatest inventions, and the greatest source of prosperity the world has ever seen. But it's also on the verge of destroying the planet and destabilizing society in its single-minded pursuit of maximizing shareholder value...

In this book, Nicolaj Siggelkow and Christian Terwiesch reveal the emergence of connected strategies as a new source of competitive advantage. With in-depth examples from companies operating in various industries, Connected Strategy identifies the four pathways - respond-to-desire, curated offering, coach behavior, and automatic execution - for turning episodic interactions into continuous relationships. The authors show how each pathway creates a competitive advantage, then guide you through the critical decisions for creating and implementing your own connected strategies. 

Commanded by Captain Howes Norris, the Sharon headed for the whaling grounds of the northwestern Pacific. At Pohnpei Island, 12 men from the Sharon deserted the ship, leaving her critically shorthanded. After steering for New Zealand to recruit more crew, the men on lookout raised a school of sperm whales. Two boats gave chase, each with a crew of six. Five men were left on board the Sharon: Norris, three pacific Islanders, and a Portuguese boy named Manuel.

New York Times Best Seller How will Artificial Intelligence affect crime, war, justice, jobs, society and our very sense of being human? The rise of AI has the potential to transform our future more than any other technology—and there’s nobody better qualified or situated to explore that...

The classic Second World War novel that inspired the acclaimed 1981 film 'Breathless, terrifying U-boat drama . . . a masterclass in economical, tight-space story telling, piling the pressure on both characters and audience' TIME OUT 'Riveting' NEW YORK TIMES 'Dynamic . . . striking...

Numbers. Like the alphabet, they’re one of the most elementary of concepts learned and memorized at a young age; but outside of figuring out tips and taxes, you probably haven’t given much thought to them since then. To a mathematician, every number has its own unique properties and personality - and when studied, played with, and manipulated, numbers can actually be tons of fun.

Uncover the hidden science of underground aquifers and master water conservation to protect our changing environment. Whether you are listening on your daily commute or during a quiet nature walk, this accessible journey transforms everyday moments—like turning on the kitchen sink—into a...

Digital Marketing All-in-One For Dummies is the most comprehensive tool for marketers looking to beef up their online presence. In this edition, you'll learn the latest trends in digital marketing strategies, including brand-new insight on how to incorporate artificial intelligence into your marketing plans. You'll also get the latest information on how to manage your customers' experiences, create exceptional marketing content, get help from influencers, and leverage social accounts for more followers and greater profits

Robots are entering the mainstream. Technologies have advanced to the point of mass commercialization - Roomba, for example - and adoption by governments - most notably, their use of drones. Meanwhile, these devices are being received by a public whose main sources of information about robots are the fantasies of popular culture. We know a lot about C-3PO and Robocop, but not much about Atlas, Motoman, Kiva, or Beam - real-life robots that are reinventing warfare, the industrial workplace, and collaboration.

An exciting scientific adventure from the days of wooden ships and iron men, LONGITUDE is full of heroism and chicanery, brilliance and the absurd. It is also a captivating brief history of astronomy, navigation and clockmaking. During the great ages of exploration, "the longitude problem" was...

The Pilot’s Handbook of Aeronautical Knowledge provides basic knowledge that is essential for pilots. This handbook introduces pilots to the broad spectrum of knowledge that will be needed as they progress in their pilot training. Except for the Code of Federal Regulations pertinent to civil aviation, most of the knowledge areas applicable to pilot certification are presented. This handbook is useful to beginning pilots, as well as those pursuing more advanced pilot certificates.

No data is completely safe. Cyberattacks on companies and individuals are on the rise and growing not only in number but also in ferocity. And while you may think your company has taken all the precautionary steps to prevent an attack, no individual, company, or country is safe. Cybersecurity can no longer be left exclusively to IT specialists. Improving and increasing data security practices and identifying suspicious activity is everyone's responsibility, from the boardroom to the break room.

At the intersection of reverse innovation and design thinking, you can find opportunities to create innovations that are Global by Design. We are living in an era when innovators must turn their sights to the global stage as never before, to both solve wicked problems facing the world and...

During his remarkable lifetime, Harold Gatty became one of the world's great navigators (in 1931, he and Wiley Post flew around the world in a record-breaking eight days) and, to the benefit of posterity, recorded in this book much of his accumulated knowledge about pathfinding both on land and at sea. Applying methods used by primitive peoples and early explorers, the author reveals how to determine location, study wind directions and reflections in the sky, even how to use the senses of smell and hearing to find your way in the wilderness, in a desert, in snow-covered areas, and on the ocean.

Out of the Depths explores all aspects of shipwrecks across four thousand years, examining their historical context and significance, showing how shipwrecks can be time capsules, and shedding new light on long-departed societies and civilizations. Alan G. Jamieson not only informs listeners of the technological developments over the last sixty years that have made the true appreciation of shipwrecks possible, but he also covers shipwrecks in culture and maritime archaeology, their appeal to treasure hunters, and their environmental impacts.

Surprising rules for successful monetization. In Monetizing Innovation, the authors at Simon Kucher distil the lessons of thirty years and over 10,000 projects into a practical, nine-step approach. Whether you are a CEO, executive leadership, or part of the team responsible for innovation and new product development, this book is for you, with special sections and summaries to make monetizing innovation part of your company's DNA.

Consumers create a data trail by tapping their phones; businesses can tap into this trail to harness the power of the more than three trillion dollar mobile economy. According to Anindya Ghose, a global authority on the mobile economy, this two-way exchange can benefit both customers and businesses. In Tap, Ghose welcomes us to the mobile economy of smartphones, smarter companies, and value-seeking consumers.

Nanotechnology is radically altering the world in ways almost unimaginable in only the very recent past. With applications in arenas from medicine and science to warfare and even the world of sports, nanotechnology opens the doorway to a vast array of breathtaking possibilities. In this series of clearly articulated lectures, Professor Deborah Gibbs Sauder explores the world of nanotechnology and all its astounding applications, while also examining the ethical issues raised by the science and the impact nanotechnology is having on big business.

In this collection of true-life survivor tales, people from all walks of life - a freelance writer, a crew member of the Lynyrd Skynyrd band, a naval flight surgeon, a teenager, and a newlywed on her honeymoon, among others - recount their traumatic narrow escapes as engines stalled, fuel ran out, hazardous weather conditions descended, and landings did not go according to plan.

New York Times “The Nonfiction Everyone Will Be Talking About in 2026” An astonishing true story—one of the most gripping maritime sagas of the nineteenth century—told by our era’s “expert literary steersman” (Washington Post). From the best-selling author of Black Flags, Blue...