検索キーワード： 歴史・文化

In his first book since the bestselling Fermat's Enigma, Simon Singh offers the first sweeping history of encryption, tracing its evolution and revealing the dramatic effects codes have had on wars, nations, and individual lives. From Mary, Queen of Scots, trapped by her own code, to the Navajo...

Generative AI: The Insights You Need from Harvard Business Review will help you understand the potential of these new technologies, pick the right Gen AI projects, and reinvent your business for the new age of AI.

ダイソンが掃除機や扇風機で蓄積してきたノウハウを活かして参入した“ヘアドライヤー”という新しい事業領域。その高価格（4万5000円）が話題だ。高価だけに、SNSのタイムラインで検索をすると、本当にその価値があるのか？という視点での話題が拡がっている。 また、高価格を肯定するために、必要以上に広告やPRで消費者をミスリードするメッセージを出しすぎているのではないか？　という意見もあった。家電ベンチャーCEREVOを経営する友人の岩佐氏は「618gのドライヤなんて軽くないぞ！　メディアよ、ダイソンのPR戦略に踊らされるな！ ...という話」というブログを書いていた。 ダイソンの製品は悪くないが、そのPR戦略の踊らされているマスコミはおバカであるという指摘だ。実際にお馬鹿な記事が大量にあるかどうかはともかく、ダイソンが“消費者を踊らせるPR戦略”をしているかというと、まったくそんなことはない。(本文より) 本田雅一　続・モバイル通信リターンズはこちらから→http://yakan-hiko.com/honda.html

Brought to you by Penguin. A remarkable man in possession of limitless curiosity and intellect, Elon Musk makes a fascinating subject. Tech reporter Ashlee Vance has shadowed him for a year to bring us an engaging and deeply personal account of the man who wants to send us into outer space...

Advances in Generative Artificial Intelligence (GAI) have created a new class of computer systems that exhibit astonishing proficiency on a wide variety of tasks with superhuman performance, producing novel text, images, music, and software by analyzing enormous collections of digitized information. Soon, these systems will provide expert medical care; offer legal advice; draft documents; write computer programs; tutor our children; and generate music and art. These advances will accelerate progress in science, art, and human knowledge, but they will also bring new dangers.

NEW YORK TIMES BESTSELLER USA TODAY BESTSELLER Amazon, Apple, Facebook, and Google are the four most influential companies on the planet. Just about everyone thinks they know how they got there. Just about everyone is wrong. For all that’s been written about the Four over the last two decades...

The noted inventor and futurist’s successor to his landmark book The Singularity Is Near explores how technology will transform the human race in the decades to come Since it was first published in 2005, Ray Kurzweil’s The Singularity Is Near and its vision of an exponential future have...

It’s a signal paradox of our times that we live in an information society but do not know how it works. And without understanding how our information is stored, used, and protected, we are vulnerable to having it exploited. In Fancy Bear Goes Phishing, Scott J. Shapiro draws on his popular Yale University class about hacking to expose the secrets of the digital age. With lucidity and wit, he establishes that cybercrime has less to do with defective programming than with the faulty wiring of our psyches and society. 

In Artificial Intelligence, Mitchell turns to the most urgent questions concerning AI today: How intelligent - really - are the best AI programs? How do they work? What can they actually do, and when do they fail? How humanlike do we expect them to become, and how soon do we need to worry about them surpassing us? Along the way, she introduces the dominant methods of modern AI and machine learning, describing cutting-edge AI programs, their human inventors, and the historical lines of thought that led to recent achievements.  

NEW YORK TIMES BESTSELLER Celebrated futurist Ray Kurzweil presents an “elaborate, smart, and persuasive” (The Boston Globe) view of the future course of human development. “Artfully envisions a breathtakingly better world.”—Los Angeles Times “Startling in scope and bravado...

NATIONAL BESTSELLER “The conscience of the AI revolution” (Fortune) explains how we’ve arrived at an era of AI harms and oppression, and what we can do to avoid its pitfalls. “AI is not coming, it’s here. If we answer the beautiful call inside these pages, we can decide who we are...

From mechanical looms to the combustion engine to the first computers, new technologies have always provoked panic about workers being replaced by machines. For centuries, such fears have been misplaced, and many economists maintain that they remain so today. But as Daniel Susskind demonstrates, this time really is different. Breakthroughs in artificial intelligence mean that all kinds of jobs are increasingly at risk.

Brought to you by Penguin. **A Sunday Times and New York Times bestseller, Sept 2023** **SHORTLISTED FOR THE FT BUSINESS BOOK OF THE YEAR 2023** AI. SYNTHETIC BIOLOGY. QUANTUM COMPUTING. Everything is about to change. This is the only book you need to understand this new world. From the ultimate...

Merchants of Doubt has been praised—and attacked—around the world, for reasons easy to understand. This book tells, with “brutal clarity” (Huffington Post), the disquieting story of how a loose-knit group of high-level scientists and scientific advisers, with deep connections in politics and industry, ran effective campaigns to mislead the public and deny well-established scientific knowledge over four decades.

PROMPTED is a clear and practical guide that makes AI interaction accessible to a wide audience.

Build AI Systems That Actually Work in Production. Artificial intelligence is everywhere — yet most AI projects never make it to real-world deployment. Why? Because building production-grade AI systems requires far more than training a model. It requires reliable data pipelines, scalable architecture, efficient infrastructure, and long-term operational strategy. The Ultimate AI Engineering Bible provides a complete blueprint for designing, deploying, scaling, and maintaining real AI systems.

Gene Kranz was present at the creation of America's manned space program and was a key player in it for three decades. As a flight director in NASA's Mission Control, Kranz witnessed firsthand the making of history. He participated in the space program from the early days of the Mercury program to the last Apollo mission, and beyond. He endured the disastrous first years when rockets blew up and the United States seemed to fall further behind the Soviet Union in the space race.

「もの造り現場」から見た戦略論とは何か、なぜ今の日本に必要なのか。「設計情報」という概念にこだわり、「組織能力」と「アーキテクチャ」というキーワードを柱に現場発の戦略論を提唱する。MOT(マネジメントオブテクノロジー)の大家・藤本隆宏が書いた日本製造業の戦略を考えるのに適した1冊。第1章 迷走した日本のもの造り論

It’s reshaping jobs, classrooms, and even how we see ourselves, and we’re all still trying to make sense of it in real time. I’m a Little Worried About Artificial Intelligence explores what’s really happening with clarity, humor, and just the right amount of concern. For the past few years, I’ve been immersed in the world of AI strategy and training. I’ve helped clients, students, coworkers, and even family understand the impressive capabilities of this seemingly magical technology.

Imagine a world with a robot in every home, office, and hospital. While many people may not yet be able to fully conceptualize it, this is the future that awaits us. The robot revolution will change our lives in ways we can't even yet imagine. With rapid advances in robotics technology, artificial intelligence, and battery energy storage, society is on the cusp of witnessing a breakthrough in a new kind of industrial revolution—one that will see intelligent robots playing an increasingly important role in our everyday lives.

An inside view of the AI revolution, from the people and companies making it happen. How did we build large language models? How do they think, if they think? What will the world look like if we have billions of AIs that are as smart as humans, or even smarter?

The #1 New York Times bestseller from David McCullough, two-time winner of the Pulitzer Prize—the dramatic story-behind-the-story about the courageous brothers who taught the world how to fly—Wilbur and Orville Wright. On a winter day in 1903, in the Outer Banks of North Carolina, two...

A “meticulously researched” (The New York Times Book Review) examination of energy transitions over time and an exploration of the current challenges presented by global warming, a surging world population, and renewable energy—from Pulitzer Prize- and National Book Award-winning author...

Tracy Kidder's "riveting" (Washington Post) story of one company's efforts to bring a new microcomputer to market won both the Pulitzer Prize and the National Book Award and has become essential reading for understanding the history of the American tech industry. Computers have changed since...

In this book, Nicolaj Siggelkow and Christian Terwiesch reveal the emergence of connected strategies as a new source of competitive advantage. With in-depth examples from companies operating in various industries, Connected Strategy identifies the four pathways - respond-to-desire, curated offering, coach behavior, and automatic execution - for turning episodic interactions into continuous relationships. The authors show how each pathway creates a competitive advantage, then guide you through the critical decisions for creating and implementing your own connected strategies. 

We stand on the edge of a new era that will bring change to our world on a par with the Industrial Revolution. Automation, artificial intelligence and robotics are changing our lives quickly - but digital disruption goes much further than we realize. Richard Baldwin, one of the world's leading globalization experts, argues that the inhuman speed of this transformation threatens to overwhelm our capacity to adapt. 

Learn how to switch off and find calm - from the New York Times bestselling author of A World Without Email 'Digital Minimalism is the Marie Kondo of technology' Evening Standard 'An eloquent, powerful and enjoyably practical guide to cutting back on screen time' The Times 'An urgent call to...

David Christian, historian and best-selling author of Origin Story, is renowned for pioneering the emerging discipline of Big History, which surveys the whole of the past. But with Future Stories, he casts his sharp analytical eye forward, offering an introduction to the strange world of the future, and a guide to what we think we know about it at all scales, from the predictive mechanisms of single-celled organisms and tomato plants to the merging of colossal galaxies billions of years from now. 

Penguin presents the audiobook edition of Who Can You Trust? by Rachel Botsman, read by Caroline Baum. Nominated for the Business Book Awards 'Embracing Change' category If you can't trust those in charge, who can you trust? From government to business, banks to media, trust in institutions is...

Homesteading Space is more than a story of technological and scientific success; it is also an absorbing, sometimes humorous, often inspiring account of the determined, hardworking individuals who shepherded the program through a near-disastrous launch, a heroic rescue, an exhausting study of Comet Kohoutek, and the lab's descent into the Indian Ocean. Featuring the unpublished in-flight diary of astronaut Alan Bean, it is replete with the personal recollections and experiences of the Skylab crew and those who worked with them in training, during the mission, and the return.

Artificial intelligence touches nearly every part of your day. While you may initially assume that technology such as smart speakers and digital assistants are the extent of it, AI has in fact rapidly become a general-purpose technology, reverberating across industries including transportation, healthcare, financial services, and many more. In our modern era, an understanding of AI and its possibilities for your organization is essential for growth and success. Artificial Intelligence Basics has arrived to equip you with a fundamental, timely grasp of AI and its impact. 

Brought to you by Penguin. THE INTERNATIONAL BESTSELLER. The legendary oracle of technological change explains how AI will transform our species beyond recognition within two decades. What will it mean to live free from the limits of our bodies? Who will we become if our minds can be stored and...

An acclaimed New York Times Magazine writer brings us into the world of the controversial technology firm Palantir and its very colorful and outspoken CEO, Alex Karp, tracing the ascent of Big Data, the rise of surveillance technology, and the shifting global balance of power in the 21st century...

 Block by Block offers an original perspective on thermodynamic science and history based on the three approaches of a practicing engineer, academician, and historian. The book synthesizes and gathers into one accessible volume a strategic range of foundational topics involving the atomic theory, energy, entropy, and the laws of thermodynamics. 

The former editor of the Financial Times delivers, “with literary flair and stunning revelations” (Steve Coll, Pulitzer Prize winner), the unputdownable first Western biography of SoftBank CEO Masayoshi Son, financial disruptor and personification of the 21st century’s addiction to instant...

How does Einstein’s description of space and time compare with Doctor Who? Can James Bond really escape from an armor-plated railroad car by cutting through the floor with a laser concealed in a wristwatch? What would it take to create a fully intelligent android, such as Star Trek’s Commander Data? Exploring Science Through Science Fiction addresses these and other intriguing questions, using science fiction as a springboard for discussing fundamental science concepts and cutting-edge science research.

When scholars write the history of the world twenty years from now, what will they say was the most crucial development in the first few years of the twenty-first century? The attacks on the World Trade Center on 9/11 and the Iraq war? Or the convergence of technology and events that allowed India, China, and so many other countries to become part of the global supply chain for services and manufacturing, creating an explosion of wealth in the middle classes of the world's two biggest nations?