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In "La società della performance", Maura Gancitano e Andrea Colamedici proseguono la linea tracciata da Guy Debord con "La società dello spettacolo" e da Byung-Chul Han con "Psicopolitica", rivelando come la condizione dell'uomo contemporaneo sia strutturata per sostituire al mondo l'imitazione del mondo, all'espressione di sé l'esibizione di sé, alla narrazione lo storytelling, alla ricerca del senso della vita la ricerca di un livello sempre maggiore di benessere e visibilità.

Digital influencing is one of the most exciting and disruptive new industries, forecast to be worth over £10bn by 2020, but those charged with making this an effective part of their digital strategy rarely understand how this emergent industry works. When it comes to online growth, digital influencers are now consistently outperforming traditional media and brand advertising, even if much of what they do remains a mystery to many people. Sara McCorquodale is the UK's leading authority on the influencer space, and this new book demystifies exactly how digital influence works. 

情報発信媒体最後のブルーオーシャン！

ポッドキャストの利用者は年々増加傾向にあります。日本人の約4人に1人はポッドキャストを利用していると言われ、その数は増え続けています。

The ultimate guide to building your fan podcast. Do you consider yourself an expert on your favorite TV show, movie, or book? Do you have the knowledge, equipment, charm, and passion, but aren't sure how to create a podcast your listeners will love just as much, if not more, than the media you talk about every week? Fan Podcasting: The Complete Guide teaches you how to build an engaging podcast and killer community while geeking out about your favorite content. This audiobook isn't about which podcast microphone to buy, or how to set up a podcast feed.

Raising, teaching, and guiding kids is a tough job. They need to be taught basic skills such as how to cross the road, boil water, and read in order to get by in life. To make things tougher, these days, tweens and teens also need to be taught digital life skills. But in this digital age, how do you protect kids on the internet? Today’s youth have access to more technology and information than any previous generation.

One reporter takes an immersive dive into white supremacy's explosive online presence, exploring the undercurrents of propaganda, racism, misogyny, and history that led us to where we are now. Tal Lavin is every skinhead's worst nightmare: a loud and unapologetic Jewish trans man, acerbic, smart...

NAMED ONE OF THE BEST BOOKS OF THE YEAR BY WIRED In this brilliant smart-thinking book about the power and influence of social media, Professor Sinan Aral shows how ‘hyper-socialization’ has profoundly changed us. Why does fake news spread faster than the truth? Do products and ideas become...

#miyodigital es el primer libro sobre marca personal en el mundo digital planteado en forma de manual práctico, para que puedas ver las consecuencias de las buenas y malas decisiones sobre tu presencia en internet y en las redes sociales.

Struggling with social media marketing for business? Feeling overwhelmed or don't even know where to begin? This is the book for you! 500 Social Media Marketing Tips is your complete guide to social media success for business, featuring hundreds of the actionable strategies for success on Facebook, Twitter, Instagram, LinkedIn, Pinterest, YouTube, Snapchat, TikTok, and more!

The Start at Zero books are a series of books for absolute beginners, and are short, concise, and to the point. Podcasting is no different. Sometimes you just need some basic principles to get started, and you are on your way. Millian Quinteros is an accomplished voice over artist, podcast producer, and on-air talent. In this book, he boils down over 20 years of experience into bite-sized pieces, so you can take what you need and go.

Ready to make your mark on the online world? Start a blog! Blogging for Dummies provides you with information on blogging basics, the anatomy of a good blog, and the tools required to get started. Plus, you'll get advice on a blog topic, choosing a domain name and host, writing your first post, planning an editorial calendar, and using your blog as an important part of your personal brand. 

Are you interested in making a lot of money in the internet? Or better yet, do you want to be someone who is not only able to earn a lot of money online but who is also able to generate a lot of buzz when they need to and sway the popular discourse? Does encouraging and motivating other people get behind certain causes appeal to you? Then you definitely want to be an influencer. If you want to get a piece of this pie, now is certainly the time to build your brand and establish yourself as an influencer.

A guide to successful community moderation exploring everything from the trenches of Reddit to your neighborhood Facebook page. Don’t read the comments. Old advice, yet more relevant than ever. The tools we once hailed for their power to connect people and spark creativity can also be hotbeds...

Welcome to fire your boss and join the internet marketing revolution! Most people would like to start a home business. They like the freedom of being able to work whenever they want to or wherever they want to. However, it is not easy to get there because many of them are stuck in a rut! Whatever your excuses may be, you will most probably find the solution in this audiobook (or at least, know what it takes to get started).

This book is a guide that takes you by the hand and helps you explore the enormous landscape of Facebook, offering you numerous feasible, proven and focused tactics to obtain results. All this compendium is presented in a direct and easy to learn way.

Are you using social media, or is social media using you? The world is on fire, and social media is fanning the flames. If information is power, the internet is a neutron bomb. We get most of our information from social media, and what do we have to show for it? No civil discourse, no cooperation, misinformation, and mistruth. We are going to spend 2020 relating to each other through social media.

Do you want your business or brand on social media to thrive but find yourself struggling to get a sale, engagement, or even an endorsement? Are you sick of watching other businesses successfully grow their online presence, but you are unable to even get a follow? Have you tried applying the so-called “tricks” of the trade, but nothing seems to get you the kind of results that you desire?

Podcasts are booming, and the buzz is only getting louder. But how can you start your own podcast and avoid making all the expensive and time-consuming mistakes that many beginners make? Experienced podcaster and podcast consultant Jim Cliff will walk you through the whole process from start to finish.

By now, everybody is conscious of the significance and strength of social networking generally; nonetheless, its adoption from meeting and event planners still appears to be lagging behind. There are lots of methods you can use to maximize interpersonal networking advertising, a range of which we will set out for you here.

Do you want to start a podcast business like a pro and don't know where to start from? Do you wish to monetize your podcast, but don't know how to go about it? Then this audiobook is specially packaged for you by someone who was once in your shoes but overcame the entire hurdles to become one of the successful podcasters. You wonder how you can project your voice, name, and contents to the whole world, while you legitimately make money? Podcasting is here to make your dream a reality.