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Lars Nielsen and Noreen Burlingame provide a brief, understandable, user-friendly guide to all aspects of Data Science. The authors address the various skills required, the key steps in the Data Science process, software technology related to the effective practice of Data Science, and the best rising academic programs for training in the field.

Knowing how to craft SQL queries and navigate your way around a database is an essential skill if are a Database Administrator, System Administrator, or Programmer. This book guides you step-by-step by teaching you how to create databases, populate those databases with data, extract just the data you need, and much more.

This audiobook teaches you how to build an intelligent system from end to end and leverage machine learning in practice. You will understand how to apply your existing skills in software engineering, data science, machine learning, management, and program management to produce working systems.

Everybody says email marketing died a long time ago. Don't believe them! It's alive, kicking and still the number one way to grow your brand on the Internet. Growing a massive email list means you have a group of people who are interested in what you have to offer. Consider this audiobook as your email marketing blueprint or your one-stop marketing guide that has all the information you need to get started in the world of email marketing.

Taking up where the best-selling A Simple Introduction to Data Science, left off, Lars Nielsen's A Simple Introduction to Data Science, Book 2 expands on elementary concepts introduced in the first volume while at the same time embracing several new and key topics.

The Internet of Things is a networked world of connected devices, objects, and people. In this book Samuel Greengard offers a guided tour through this emerging world and how it will change the way we live and work. Greengard explains that the Internet of Things (IoT) is still in its early stages. Smartphones, cloud computing, RFID (radio-frequency identification), technology, sensors, and miniaturization are converging to make possible a new generation of embedded and immersive technology.

This audiobook has lots of valuable, eye-opening information about data analytics, which will help you understand the concept of data mining, data collection, big data analytics for business, and business intelligence concepts. With this audiobook, not only will you understand all the internal nitty-gritties about data analytics, you will also understand why data analytics is changing the business arena. You’ll realize that the high-performance analytics will enable you to do stuff that you never thought about before.

Understanding Ethereum now could equip you with the knowledge ahead of a major technological revolution in these early stages of development. After listening to this audiobook, you will understand how to easily set up an Ether wallet and then buy and trade Ether. This audiobook always contains information about mining Ether including cloud mining and more advanced Ethereum topics.

Scott Hartley first heard the terms fuzzy and techie while studying political science at Stanford University. If you majored in the humanities or social sciences, you were a fuzzy. If you majored in the computer sciences, you were a techie. This informal division has quietly found its way into a default assumption that has misled the business world for decades: that it's the techies who drive innovation.

Need to learn SQL for work, but don't know where to start? Ever tried to learn, but got bored with dry-as-dust textbooks? Let SQL with a Smile introduce you to the Structured Query Language with a laid-back approach - and a lot of bad jokes! Don't get bogged down with database details you don't need yet.

This guide aims at expediting your discovery of smarter investment strategies by providing basic information about Ethereum to help you seamlessly build your investment portfolio, while confidently navigating the various concepts of mining, smart contracts, and gaining returns. This guide is also fully aware that Ethereum is still in its infancy and is laced with unique risks and complexities.

Integrating Hadoop leverages the discipline of data integration and applies it to the Hadoop open-source software framework for storing data on clusters of commodity hardware. It is packed with the need-to-know for managers, architects, designers, and developers responsible for populating Hadoop in the enterprise, allowing you to harness big data.

This book is a scientific expedition to research and explore the enterprise-grade big data appliances with blended OLTP and OLAP capabilities. Enterprise database systems with the aid of big data analytics create an intelligent ecosystem by taming and wrangling the data coming from extreme-disparate sources of structured and unstructured channels with massive parallelization techniques to discover, visualize, predict, and action the patterns and trends of mashups of big data.

Ever woken from a night of revelry to find your drunken antics the subject of a tagfest? Ever accidentally wall-posted yourself into a relationship row or been hunted by a school-days stalker? If your real social life is dying a death at the hands of your virtual one, fear not, Facebookers - help is just a little book away.This cheeky unofficial guide will show you how to navigate the perilous pitfalls of life online while having as much fun as possible.

This book explores how decision-making is changing in the digital economy. The role of data and intuition will continue to rebalance as analytics take on a more significant role in how companies develop and execute strategy. Case studies explore best-in-class organizations from various sectors including pro sports, media, and finance.

Blockchain is the technology behind Bitcoin, the revolutionary "virtual currency" that's changing the way people do business. While Bitcoin has enjoyed some well-deserved hype, Blockchain may be Bitcoin's most vital legacy. Blockchain for Dummies is the ideal starting place for business pros looking to gain a better understanding of what Blockchain is, how it can improve the integrity of their data, and how it can work to fundamentally change their business and enhance their data security.

In this book, Michael Smith and Rahul Telang, experts on entertainment analytics, show how the success of House of Cards upended the film and TV industries - and how companies like Amazon and Apple are changing the rules in other entertainment industries, notably publishing and music. We're living through a period of unprecedented technological disruption in the entertainment industries.

Radio 4's Book of the Week A Financial Times Book of the Year Shortlisted for the 2020 Financial Times / McKinsey Business Book of the Year Longlisted for the National Book Award 'The story of the original data science hucksters of the 1960s is hilarious, scathing and sobering - what you might...

"Big Data" is on the covers of Science, Nature, The Economist, and Wired magazines, on the front pages of the Wall Street Journal and The New York Times. But despite the media hyperbole, as Christine Borgman points out in this examination of data and scholarly research, having the right data is usually better than having more data; little data can be just as valuable as big data. Borgman, an often-cited authority on scholarly communication, argues that data have no value or meaning in isolation; they exist within a knowledge infrastructure.

Data analytics offer an incredible opportunity to predict the future, engage with new technological advancements, and gain valuable insights about your business. But unless you're staying on top of the cutting edge of analytics, your company is wasting that potential-and your competitors will be gaining speed while you fall behind. These articles by experts and consultants will help you understand today's essential thinking about what data analytics are capable of and how to adopt their use in your organization. 

While the world is transfixed by bitcoin mania, your competitors are tuning out the noise and making strategic bets on blockchain. Your rivals are effortlessly tracking every last link in their supply chains. They're making bureaucratic paper trails obsolete while keeping their customers' data safer and discovering new ways to use this next foundational technology to sustain their competitive advantage.

The Real Business of Blockchain is one of the first audiobooks on this transformative technology written for business leaders. Authors David Furlonger and Christophe Uzureau - both of Gartner, the world-renowned research and advisory company - will help you: assess how blockchain will impact your business by cutting through the hype and finding the real story; explore the value proposition that blockchain technologies offer; make smart near- and mid-term investments in your blockchain strategy; and position you and your organization in a new competitive landscape in the future.

Info We Trust celebrates data storytelling, as explained by one of the field's most talented creators. Both engineer and artist, R. J. Andrews draws on disciplines from across the human experience to show how to create new ways of seeing the world. And most importantly, to build powerful data-driven information that is worthy of trust.

Big Data Revolution is a guide to improving performance, making better decisions, and transforming business through the effective use of big data. Listeners are guided through tried-and-true methodologies for getting more out of data and using it to the utmost advantage. This audiobook describes the major trends emerging in the field, the pitfalls and triumphs being experienced, and the many considerations surrounding big data, all while guiding listeners toward better decision-making from the perspective of a data scientist.   

A revolution is under way across the globe, yet very few people understand it. Basic Blockchain explains everything you need to know to understand the technology that will soon disrupt and revolutionise everything from financial and health services to the property market and how we vote.

Why would a casino try and stop you from losing? How can a mathematical formula find your future spouse? Would you know if a statistical analysis blackballed you from a job you wanted? Today, number crunching affects your life in ways you might never imagine. In this lively and groundbreaking...

Dark Data explores the many ways in which we can be blind to missing data and how that can lead us to conclusions and actions that are mistaken, dangerous, or even disastrous. Examining a wealth of real-life examples, from the Challenger shuttle explosion to complex financial frauds, Hand gives us a practical taxonomy of the types of dark data that exist and the situations in which they can arise, so that we can learn to recognize and control for them.

Brought to you by Penguin. We think we know bullshit when we hear it, but do we? A spotter's guide to bullshit in the wild from two brilliantly contrarian scientists The world is awash in bullshit, and we're drowning in it. Politicians are unconstrained by facts. Science is conducted by press...

What role do political consultants play in election campaigns? How are political parties using technological tools such as data analytics, surveys and alternative media to construct effective, micro-targeted campaigns? How does the use of money impact election results? What aids in the en masse...

In this explosive memoir, a political consultant and technology whistleblower reveals the disturbing truth about the multi-billion-dollar data industry, revealing to the public how companies are getting richer using our personal information and exposing how Cambridge Analytica exploited...