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Analytics and Data Reporting for Beginners introduces essential concepts and techniques to help you navigate the world of data with confidence. This guide simplifies the fundamentals of data analysis, reporting, and visualization, making it accessible for newcomers. Learn how to transform raw data into actionable insights and create clear, impactful reports that support strategic decision-making. Ideal for anyone starting their journey in data analytics and reporting.

Interest in applying analytics, machine learning, and artificial intelligence to sales and marketing has grown dramatically, with no signs of slowing down. This book provides essential guidance to apply advanced analytics and data mining techniques to real-world business applications.

The ability to effectively communicate with data is no longer a luxury in today’s economy; it is a necessity. Transforming data into visual communication is only one part of the picture. It is equally important to engage your audience with a narrative—to tell a story with the numbers. Effective Data Storytelling will teach you the essential skills necessary to communicate your insights through persuasive and memorable data stories.

Databases are structured collections of data that enable efficient retrieval, insertion, updating, and deletion of information. They serve as the foundation for various applications, from simple contact lists to complex enterprise systems. Key concepts include tables, which organize data into rows and columns; relationships, which define connections between tables; and SQL (Structured Query Language), used to interact with databases by querying and manipulating data.

From technology, media, and retail to sport teams, government agencies, and financial institutions, learn the actual strategies and processes being used to learn about customers, improve manufacturing, spur innovation, improve safety, and so much more. Organized for easy dip-in navigation, each chapter follows the same structure to give you the information you need quickly. For each company profiled, learn what data was used, what problem it solved, and the processes put in place to make it practical, as well as the technical details, challenges, and lessons learned from each unique scenario.

Data science is an exciting field and will remain as such for many years to come. With more people than ever studying data science, machine learning & AI, there is an increasing gap between what you learn in the classroom and how data science is done in the real world. Inspired by conversations with nearly 10,000 social media followers, this book aims to close that gap and address some of the common tasks that you will face in your first year as a data scientist.

In From Big Data to Big Profits, Russell Walker investigates the use of Big Data to stimulate innovations in operational effectiveness and business growth. Walker examines the nature of Big Data and how businesses can use it to create new monetization opportunities. Using case studies of Apple, Netflix, Google, LinkedIn, Zillow, Amazon, and other leaders in the use of Big Data, Walker explores how digital platforms such as mobile apps and social networks are changing the nature of customer interactions and the way Big Data is created and used by companies.

Data Leadership for Everyone is a game-changing book for anyone who believes in the power of data and is ready to create revolutionary change in their organization. Whether you're a C-suite executive, a manager, or an individual contributor, this book will propel your career by unlocking the mystery of how raw data transforms into real outcomes.

Have you always wanted to learn Machine Learning principles and how to create bots and more with Python? Every day more and more of our technologies and processes are being automated and computing is no different. Besides being able to automate many simple coding operations and algorithms so that you can complete daily tasks and projects faster than before, Machine Learning makes you more employable down the line. This audiobook will teach you everything that you need to know to start creating simple shell scripts and bots today.

Focusing on the business and financial value of big data analytics, respected technology journalist Frank J. Ohlhorst shares his insights on the newly emerging field of big data analytics in Big Data Analytics. This breakthrough book demonstrates the importance of analytics, defines the processes, highlights the tangible and intangible values, and discusses how you can turn a business liability into actionable material that can be used to redefine markets, improve profits, and identify new business opportunities.

Big Data teaches you to build big data systems using an architecture designed specifically to capture and analyze web-scale data. This book presents the Lambda Architecture, a scalable, easy-to-understand approach that can be built and run by a small team. You'll explore the theory of big data systems and how to implement them in practice. In addition to discovering a general framework for processing big data, you'll learn specific technologies like Hadoop, Storm, and NoSQL databases.

Veteran data and analytics professional delivers a practical and hands-on discussion on how to accelerate business results using high-quality data.

This friendly guide teaches you how to apply common algorithms to the practical problems you face every day as a programmer. You'll start with sorting and searching and, as you build up your skills in thinking algorithmically, you'll tackle more complex concerns such as data compression and artificial intelligence. This accesible introduction is suitable for self-taught programmers, engineers, or anyone who wants to brush up on algorithms. Each carefully presented example includes helpful diagrams and fully annotated code samples in Python.

Structured query language, or SQL (pronounced "sequel" by many), is the most widely used programming language in database management and is the standard language for relational database management systems (RDBMS). SQL programming allows users to return, analyze, create, manage, and delete data within a database - all within a few commands.

Marketing data isn’t a spreadsheet problem. It’s a people problem. In Data Lemonade, digital marketing strategist Malene Jorgensen shows you how to squeeze powerful insights from messy, overwhelming data and turn them into marketing that actually connectsThis isn’t just another analytics book. It’s a guide to making sense of data through the lens of psychology, behaviour, and decision-making. You’ll learn how to go beyond dashboards and dig into the human truths behind your marketing numbers so you can stop guessing and start scaling.

Welcome to "Predictive Power: Navigating the Landscape of AI Systems and Decision-Making." In this book, we embark on a journey into the fascinating world of artificial intelligence (AI) systems and their profound impact on decision-making processes across various domains. From business and healthcare to finance and beyond, AI technologies are revolutionizing and transforming how we analyze data, predict outcomes, and make informed choices.

Data analysis is a must-have skill that becomes more essential as the world becomes more data-driven. And one of the most effective ways to dive into data analysis is by learning a programming language. Python is a great place to start. This book explains everything you need to know to start using Python for data analysis.

Leading data analyst Sam Larner lifts the lid on international rugby, using his decade of experience at the professional level to reveal the tactical and data revolution that has taken the sport by storm. Sharing ground-breaking insight into the modern game, Sam analyses the metrics by which teams succeed and fail in their attempts to win yards, tries and matches, as well as why recent law changes are so important for rugby's development and what a data-driven future holds for the sport.

As data continues to grow and become more complex, organizations seek innovative solutions to manage their data effectively. Data mesh is one solution that provides a new approach to managing data in complex organizations. This practical guide offers step-by-step guidance on how to implement data mesh in your organization.

As Leeds celebrate their return to the Premier League, renowned Opta statistician and lifelong fan Jonny Cooper digs into the numbers and stats to present an alternative history of the club, from the glory of the Revie years right through to lifting the Championship trophy under Daniel Farke - via the title win of 92, never-ending play-off heartbreak, a brief visit to League One and, of course, the Marcelo Bielsa era.