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In From Big Data to Big Profits, Russell Walker investigates the use of Big Data to stimulate innovations in operational effectiveness and business growth. Walker examines the nature of Big Data and how businesses can use it to create new monetization opportunities. Using case studies of Apple, Netflix, Google, LinkedIn, Zillow, Amazon, and other leaders in the use of Big Data, Walker explores how digital platforms such as mobile apps and social networks are changing the nature of customer interactions and the way Big Data is created and used by companies.

Are you interested in learning the ins and outs of backend development? Have you learned the basics of the Java computer programming language and want to take your learning further? Then you've picked up the right guide. Backend programming is not the easiest, nor is it the hardest part of developing a web application. However, it is an incredibly satisfying part. Backend development is all about making a web application work; it's the ins and outs of the server-side of the application, what the user sees, how they can interact with it, and much more.

One key responsibility of product designers and UX practitioners is to conduct formal and informal research to clarify design decisions and business needs. But there’s often mystery around product research, with the feeling that you need to be a research Zen master to gather anything useful. But anyone can conduct product research. With this quick reference guide, you’ll learn a common language and set of tools to help you carry out research in an informed and productive manner. 

This new edition - more than 50 percent new and revised - is a significant update from the previous one and reveals how to harness the newest data mining methods and techniques to solve common business problems. The duo of unparalleled authors share invaluable advice for improving response rates to direct marketing campaigns, identifying new customer segments, and estimating credit risk. In addition, they cover more advanced topics, such as preparing data for analysis and creating the necessary infrastructure for data mining at your company.

This book explores how decision-making is changing in the digital economy. The role of data and intuition will continue to rebalance as analytics take on a more significant role in how companies develop and execute strategy. Case studies explore best-in-class organizations from various sectors including pro sports, media, and finance. 

As the global economic landscape shifts at an increasing rate, it's more important than ever that citizens understand the building blocks of the new world economy. In this lively guide, Randy Charles Epping cuts through the jargon to explain the fundamentals. In 36 engaging chapters, Epping lays bare everything from NGOs and nonprofits to AI and data mining. With a comprehensive glossary and absolutely no graphs, The New World Economy: A Beginner's Guide is essential listening for anyone who wants to understand what is going on in the world around them.

Work with data like a pro using this guide that breaks down how to organize, apply, and most importantly, understand what you are analyzing in order to become a true data ninja.

Представьте: у вас есть товар, у меня деньги. Я хочу купить ваш товар по безналичному расчету. Банковская система - посредник, который находится между нами. Он выполняет важную функцию - ведет учет средств на наших счетах. А что, если мы сами будем вести подобный учет?

Data Science stands at the forefront of innovation in the tech industry, driving profound decisions and revolutionizing the way companies operate. "Ace the Data Science Interview" is your definitive guide to mastering the interview process at the most prestigious tech firms around the globe.

The Internet of Things is a networked world of connected devices, objects, and people. In this book Samuel Greengard offers a guided tour through this emerging world and how it will change the way we live and work. Greengard explains that the Internet of Things (IoT) is still in its early stages. Smartphones, cloud computing, RFID (radio-frequency identification), technology, sensors, and miniaturization are converging to make possible a new generation of embedded and immersive technology.

Data analytics offer an incredible opportunity to predict the future, engage with new technological advancements, and gain valuable insights about your business. But unless you're staying on top of the cutting edge of analytics, your company is wasting that potential-and your competitors will be gaining speed while you fall behind. These articles by experts and consultants will help you understand today's essential thinking about what data analytics are capable of and how to adopt their use in your organization.

Big data - the enormous amount of data that is created as virtually every movement, transaction, and choice we make becomes digitized - is revolutionizing business. Offering real-world insight and explanations, this audiobook provides a roadmap for organizations looking to develop a profitable big data strategy...and reveals why it's not something they can leave to the I.T. department. Think Bigger is an essential resource for anyone who wants to ensure that their company isn't left in the dust.

List the hottest buzzwords in business today and "analytics" is bound to come out near the top. But to most people, analytics implies complex tools and technical experts manipulating massive amounts and varieties of information (i.e.,"Big Data"). But complex Big Data analytics isn't the only game in town. And many people don't realize that a business doesn't need data scientists and complex tools to derive useful information and valuable benefits from any amount of raw data.

While the world is transfixed by bitcoin mania, your competitors are tuning out the noise and making strategic bets on blockchain. Your rivals are effortlessly tracking every last link in their supply chains. They're making bureaucratic paper trails obsolete while keeping their customers' data safer and discovering new ways to use this next foundational technology to sustain their competitive advantage.

Structured query language, or SQL (pronounced "sequel" by many), is the most widely used programming language in database management and is the standard language for relational database management systems (RDBMS). SQL programming allows users to return, analyze, create, manage, and delete data within a database - all within a few commands.

Amazon Web Services is known to be a subsidiary under Amazon which has so far provided individuals, companies or even governments with platforms for on-demand cloud computing on a metered pay as you go basis. In total, these services about cloud computing provide some sort of primitive technical infrastructure that are technical and also distributed computing building blocks as well as tools. 

Graph-Powered Machine Learning teaches to use graph-based algorithms and data organization strategies to develop superior machine learning applications. You’ll dive into the role of graphs in machine learning and big data platforms, and take an in-depth look at data source modeling, algorithm design, recommendations, and fraud detection. Explore end-to-end projects that illustrate architectures and help you optimize with best design practices.

With the popularity of NFTs on the rise, there are a lot of scams and bad information out there. It can be hard to know who to trust or what information is accurate. Nobody wants to be out of pocket.This book will give you all the information you need to make informed decisions about investing in NFTs. You'll learn about the different strategies that are available to you, as well as how to avoid scams and protect your investment. Plus, you'll get up-to-date information on the hottest trends in NFTs so that you can make sure your money is invested in the right place. 

Did you know that ChatGPT already boasts a community of over 100 million users? That's 100 million opportunities to make a splash in a still-young market. So, if you're tired of sitting on the sidelines, watching others take the prize, this guide is your game-changer, your treasure map, and your ticket to the big leagues — all powered by ChatGPT.

In Fusion Strategy, world-renowned innovation guru Vijay Govindarajan and digital strategy expert Venkat Venkataraman offer a first-of-its-kind playbook that will help industrial companies combine what they do best-create physical products-with what digitals do best-use algorithms and AI to parse expansive, interconnected datasets-to make strategic connections that would otherwise be impossible.