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The 12 Powers of a Marketing Leader, by former McKinsey Partner Thomas Barta and senior London Business School professor Patrick Barwise, is the first research-based leadership book for marketers in the 21st century. Based on the largest ever research study of its kind, with detailed data on over 8,600 leaders in more than 170 countries, this game-changing book identifies 12 specific behaviors - or powers - that drive marketers' business impact and career success. 

How have Japanese companies become world leaders in the automotive and electronics industries, among others? What is the secret of their success? Two leading Japanese business experts, Ikujiro Nonaka and Hirotaka Takeuchi, are the first to tie the success of Japanese companies to their ability to create new knowledge and use it to produce successful products and technologies.

Conventional sales and marketing strategies typically involve pitching to broad markets with the objective of establishing brand recognition and stimulating demand, ultimately leading to revenue generation. However, a more efficient and impactful approach is to acknowledge and treat each client as a distinct market in its own right.

Digital Marketing All-in-One For Dummies is the most comprehensive tool for marketers looking to beef up their online presence. In this edition, you'll learn the latest trends in digital marketing strategies, including brand-new insight on how to incorporate artificial intelligence into your marketing plans. You'll also get the latest information on how to manage your customers' experiences, create exceptional marketing content, get help from influencers, and leverage social accounts for more followers and greater profits

From a former senior advisor to Senator John McCain comes an urgent wake-up call about how new technologies are threatening America's military might. For generations of Americans, our country has been the world's dominant military power. How the US military fights, and the systems and weapons...

Five billion people, two-thirds of the world's mega-cities, one-third of the global economy, two-thirds of global economic growth, 30 of the Fortune 100, six of the 10 largest banks, eight of the 10 largest armies, five nuclear powers, massive technological innovation, the newest crop of top-ranked universities. Asia is also the world's most ethnically, linguistically and culturally diverse region of the planet, eluding any remotely meaningful generalisation beyond the geographic label itself. Even for Asians, Asia is dizzying to navigate.

From the award-winning and Sunday Times bestselling author of Material World, a story that will take you from ancient civilizations, empire and globalisation through to the most influential geopolitical issue of our times. The story of trade is the story of humanity. From the copper in...

I have always appreciated wines. I guess, you could say, I was in love with wine. I knew what the supposed experts said about food and wine pairings. I knew how to describe the body and the tannins of the wine. When I found myself out of work, laid off from my typical office nine-to-five job, I was inspired by wine. One evening, while sipping a glass of my favorite casual red blend, I started examining the label.

We live in a world of vast collaborative potential. Yet all too often, powerful boundaries create barriers that can splinter groups. And this can lead to uninspiring results. To transform borders into frontiers in today's global, multistakeholder organizations, you need Boundary Spanning Leadership. Powered by a decade of global research and practice by the top-ranked Center for Creative Leadership (CCL), this book takes you from rural towns in the US to Hong Kong's skyline, showing you how to build bridges across boundaries.

Written “in the manner of a good crime thriller” (The Wall Street Journal), the inside story of the largest law-enforcement sting operation ever, in which the FBI created its own tech start-up to wiretap the world In 2018, a powerful app for secure communications called Anom took root among...

There are laws of nature, so why shouldn't there be laws of marketing? As Al Ries and Jack Trout—the world-renowned marketing consultants and bestselling authors of Positioning—note, you can build an impressive airplane, but it will never leave the ground if you ignore the laws of physics...

Paul Collier reveals that 50 failed states - home to the poorest one billion people on earth - pose the central challenge of the developing world in the 21st century. The book shines much-needed light on this group of small nations, largely unnoticed by the industrialized West, that are dropping further and further behind the majority of the world's people, often falling into an absolute decline in living standards.

How do the rich keep getting richer, while dodging the long arm of the law? The ultra-rich seem to live in a different world from the rest of us. That world is called offshore. Hidden from view, the world's ultra-rich can use offshore finance to escape tax obligations, labor and environmental safety regulations, campaign finance rules, and other laws that get in their way.

In the first intellectual history of neoliberal globalism, author Quinn Slobodian follows a group of thinkers from the ashes of the Habsburg Empire to the creation of the World Trade Organization to show that neoliberalism emerged less to shrink government and abolish regulations than to redeploy them at a global level.

Over $6 trillion changes hands in the foreign exchange market every day. You can jump straight into the action with expert guidance from the hands-on Currency Trading for Dummies. You'll learn how the foreign exchange market works, what factors influence currency values, and how to understand financial data. You'll also find details on the latest trends in currency trading, including currency ETFs, cryptocurrencies, and currency options.

This powerful, unsettling book gives us a rare glimpse behind the closed doors of global financial institutions by the winner of the 2001 Nobel Prize in Economics. When it was first published, this national best-seller quickly became a touchstone in the globalization debate. Renowned economist and Nobel Prize winner Joseph E. Stiglitz had a ringside seat for most of the major economic events of the last decade, including stints as chairman of the Council of Economic Advisers and chief economist at the World Bank.

An irreverent and invaluable guide to our new era of economic competition, written by Financial Times columnist and podcaster Soumaya Keynes and Chad P. Bown of the Peterson Institute for International Economics. We used to take trade for granted. Trillions of dollars of goods and services...

All golden ages are marked by periods of spectacular cultural flourishing, scientific exploration, technological achievement and economic growth; yet no two are the same. Their beliefs, societies and place in the wider world all vary. Despite this, all previous golden ages have ended, whether it...

We are in the midst of a devastating takeover of our world. The Global Coup d’Ètat shows how, why, and what we can do to stop it.

In Resolute Japan, Waseda University's Jusuke J. J. Ikegami and the Wharton School's Harbir Singh and Michael Useem reveal a new leadership model that has led Japan's corporations to make a stunning comeback. In the process, they share what they have learned from interviews with more than 100 CEOs and top executives of Japan's largest and most influential companies, including Hitachi, Honda, Mitsubishi, Nissan, NTT, and Panasonic.