検索キーワード： 国際

What do Disney, Bollywood, and "the Batkid" teach us about how to create celebrity experiences for our audiences? How can a vending machine inspire world peace? Can being "imperfect" make your business more marketable? Can a selfie improve one's confidence? When can addiction be a good thing?

The 12 Powers of a Marketing Leader, by former McKinsey Partner Thomas Barta and senior London Business School professor Patrick Barwise, is the first research-based leadership book for marketers in the 21st century. Based on the largest ever research study of its kind, with detailed data on over 8,600 leaders in more than 170 countries, this game-changing book identifies 12 specific behaviors - or powers - that drive marketers' business impact and career success. 

With the publication of The Everything Store in 2013, Bloomberg journalist Brad Stone revealed how the unlikely Seattle start-up Amazon became an unexpected king of ecommerce. Since then, its founder has led Amazon to explosive growth in both size and wealth. In Amazon Unbound, Stone offers the must-listen follow-up, detailing the seismic changes that have taken place at Amazon over the past decade as it became one of the most powerful and feared companies in the global economy, led by one of the most powerful and feared leaders in business.

In this eloquent challenge to the reigning wisdom on globalization, Dani Rodrik reminds us of the importance of the nation-state, arguing forcefully that when the social arrangements of democracies inevitably clash with the international demands of globalization, national priorities should take precedence. Combining history with insight, humor with good-natured critique, Rodrik’s case for a customizable globalization supported by a light frame of international rules shows the way to a balanced prosperity as we confront today’s global challenges in trade, finance, and labor markets.

Signals is the story of the world economy, told in the language of everyday objects, places and events - from magazine covers and supermarkets to public protests. Pippa Malmgren argues that by being alert to the many signals around us, we can be empowered to deal with the varied troubles and treasures the world economy inevitably brings. Economics is not just maths and data. Perfume and makeup are part of the world economy, too.

How have Japanese companies become world leaders in the automotive and electronics industries, among others? What is the secret of their success? Two leading Japanese business experts, Ikujiro Nonaka and Hirotaka Takeuchi, are the first to tie the success of Japanese companies to their ability to create new knowledge and use it to produce successful products and technologies.

For generations, everything has been getting faster, better, and cheaper. Finally, we reached the point that almost anything you could ever want could be sent to your home within days - even hours - of when you decided you wanted it. America made that happen, but now America has lost interest in keeping it going.

The remarkable inside story of how Instagram became the hottest website on Earth. With astonishing access to all the key players, she recounts the fateful meeting of the Instagram founders in 2010. She explores the company’s unlikely acquisition by Facebook and the internal clashes over whether it could retain its autonomy. And she reveals how when Facebook entered a tailspin brought about by data misuse and fake news, it was Instagram that came to the rescue. But this is not just a Silicon Valley story. No Filter reveals how Instagram has transformed global society.

Start-Up Nation addresses the trillion dollar question: How is it that Israel - a country of 7.1 million, only 60 years old, surrounded by enemies, in a constant state of war since its founding, with no natural resources - produces more start-up companies than large, peaceful, and stable nations like Japan, China, India, Korea, Canada, and the UK?

As Al Ries and Jack Trout - the world-renowned marketing consultants and best-selling authors of Positioning - note, you can build an impressive airplane, but it will never leave the ground if you ignore the laws of physics, especially gravity. Why then, they ask, shouldn’t there also be laws of marketing that must be followed to launch and maintain winning brands? In The 22 Immutable Laws of Marketing, Ries and Trout offer a compendium of 22 innovative rules for understanding and succeeding in the international marketplace.

Legendary investor Jim Rogers gives us his view of the world on a 22-month, 52-country motorcycle odyssey in his best-selling business/adventure book, Investment Biker, which has already sold more than 200,000 copies.

Before you invest another dollar anywhere in the world (including the United States), read this book by the man Time magazine calls "the Indiana Jones of finance". Jim Rogers became a Wall Street legend when he co-founded the Quantum Fund. Investment Biker is the fascinating story of Rogers’s global motorcycle journey/investing trip.

The Chinese economy appears destined for failure, the financial bubble forever in peril of popping, the real estate sector doomed to collapse, the factories fated for bankruptcy. Orlik games out what will happen if the bubble that never pops finally does. The magnitude of the shock to China and the world would be tremendous. For those in the West nervously watching China's rise as a geopolitical challenger, the alternative could be even less palatable. 

Early in the 21st century, a quiet revolution occurred. For the first time, the major developed economies began to invest more in intangible assets, like design, branding, R&D, or software, than in tangible assets, like machinery, buildings, and computers. For all sorts of businesses, from tech firms and pharma companies to coffee shops and gyms, the ability to deploy assets that one can neither see nor touch is increasingly the main source of long-term success.

Authors Womack, Jones, and Roos provided a comprehensive description of the entire lean system. They exhaustively documented its advantages over the mass production model pioneered by General Motors and predicted that lean production would eventually triumph. Indeed, they argued that it would triumph not just in manufacturing but in every value-creating activity from health care to retail to distribution.

Over the last decade, Azeem Azhar - writer, technologist and creator of the Exponential View platform - has become our leading thinker on how technology is transforming business, politics and society. Now, Azhar offers a holistic way to think about the effects of new tech. Our society, Azhar argues, is afflicted by an 'exponential gap' - the gulf between the growing pace of technological change, and our institutions' struggle to keep up.

McKinsey earns billions advising almost every major corporation as well as countless governments, including Britain's, the USA's and China's. It boasts of its ability to maximise efficiency while making the world a better place. Its millionaire partners and network of alumni go on to top jobs in the world's most powerful organisations. And yet, shielded by non-disclosure agreements, its work remains largely secret—until now. In this propulsive investigation, two prize-winning journalists reveal the reality.

In How Asia Works, Joe Studwell distills extensive research into the economics of nine countries - Japan, South Korea, Taiwan, Indonesia, Malaysia, Thailand, the Philippines, Vietnam, and China - into an accessible narrative that debunks Western misconceptions, shows what really happened in Asia and why, and for once makes clear why some countries have boomed while others have languished.

Why are cellphone plans so much more expensive in the United States than in Europe? It seems a simple question. But the search for an answer took Thomas Philippon on an unexpected journey through some of the most complex and hotly debated issues in modern economics. Ultimately, he reached a surprising conclusion: American markets, once a model for the world, are giving up on healthy competition.

Shaped by his 25 years traveling the world and enlivened by encounters with tycoons, presidents, and villagers from Rio to Beijing, Ruchir Sharma's The Rise and Fall of Nations rethinks the "dismal science" of economics as a practical art. Narrowing the thousands of factors that can shape a country's fortunes to 10 clear rules, Sharma explains how to spot political, economic, and social changes in real time. He shows how to read political headlines, black markets, the price of onions, and billionaire rankings as signals of booms, busts, and protests.

Timing the Market: How to Profit in the Stock Market Using the Yield Curve, Market Sentiment, and Cultural Indicators is the first definitive guide to understanding and profiting from the relationship between the stock market and interest rates. It's well established that interest rates significantly impact the stock market. This is the first book that definitively explores the interest rate/stock market relationship and describes a specific system for profiting from the relationship.