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“One thing I've learned being around Gary for the last decade is that when he sees new consumer trends or new best practices in marketing, people should listen and act on them.” — Michael Rubin, CEO of Fanatics In his seventh business book, bestselling author, entrepreneur, and investor...

The latest book from Dr. Direct will show you how to master online advertising and enhance your social media strategies. This is the perfect companion to the author’s bestselling book Ca$hvertising. Cashvertising revealed the secrets of ad agencies to the masses. With Cashvertising Online...

You've probably heard that the metaverse—a word that seemingly went from nonexistent to everywhere—is the next big thing in technology. What is it? Written by a leading futurist, Metaverse For Dummies unravels the mysteries of the metaverse, for the curious and for anyone looking to get in on the ground floor. Discover how to carve out your niche in the metaverse with easy-to-understand breakdowns of the major technologies and platforms, a guide to doing business in the metaverse, and explorations of what meta means for sports, education, and just about every other area of life.

In a post-pandemic, up or down economy, it's harder than ever to meet highly complex and ever-changing customer expectations. The top-selling Marketing For Dummies covers basics like sales strategy, channel selection and development, pricing, and advertising. We also teach you complex elements like personalization, customer behavior, purchasing trends, ESG ratings, and market influences. With this complete guide, you can build a business that not only competes in a challenging market, but wins.

Derral Eves has generated over 60 billion views on YouTube and helped channels grow to one million subscribers from zero. In The YouTube Formula: How Anyone Can Unlock the Algorithm to Drive Views, Build an Audience, and Grow Revenue, the owner of the largest YouTube how-to channel provides the secrets to getting the results that every YouTube creator and strategist wants. Eves will reveal what listeners can't get anywhere else: the inner workings of the YouTube algorithm that's responsible for determining success on the platform, and how creators can use it to their advantage.

The team behind the data management platform that helps fuel Salesforce - the number one customer relationship management (CRM) company in the world - presents this indispensable guide to data-powered marketing. You’ll discover the three principles for building a successful data strategy and the five sources of data-driven power. You’ll hear how top companies put these data-driven strategies into action. And if you’re wondering what the future holds, you’ll receive seven forecasts to better prepare you for what may come next.

An engrossing, insider’s account of how a teacher built one of the world’s most valuable companies—rivaling Walmart & Amazon—and forever reshaped the global economy. In just a decade and half Jack Ma, a man from modest beginnings who started out as an English teacher, founded and built...

Optimize is designed to give readers a practical approach to integrating search and social media optimization with content marketing to boost relevance, visibility, and customer engagement. Companies, large and small, will benefit from the practical planning and creative content marketing tactics in this book that have been proven to increase online performance across marketing, public relations, and customer service.

You used to need a big ad budget to get your message across. Not anymore! Thanks primarily to the Internet, a world of free and inexpensive tactics exists for spreading the word about your business. Free Marketing delivers more than one hundred marketing ideas to help small business owners and marketers generate new revenue—with little or no marketing budget.

Tim Berners-Lee, the inventor of the World Wide Web, has been hailed by Time magazine as one of the 100 greatest minds of this century.His creation has already changed the way people do business, entertain themselves, exchange ideas, and socialize with one another. With new online businesses and...

Customers, followers, subscribers. It's easy to just look at the numbers. How many likes? How many purchases? How many email subscribers? But as entrepreneurs, we have to remember that there are people behind all that data. People who are looking to us to be a leader, to give advice, and to care. In this dog-eat-dog world, these are the people who are looking for someone who they can trust and who they know have their best interests in mind.

In Mastering Social Selling, Personal Branding, and Networking Strategies, you'll learn easy-to-follow tips and tricks for mastering personal branding, social selling, and networking on this platform. LinkedIn isn't just another social network. It is a powerful tool for building your...

This audiobook is narrated by an AI Voice. Selling on Depop Australia can feel overwhelming when shipping costs are high, payouts are delayed, buyers negotiate aggressively, listings lose visibility, and you are never quite sure whether your shop is moving in the right direction. Selling on...

Продающая карточка товара, точное попадание в аудиторию и правильная ниша на маркетплейсе — не удача, а технология. В этой аудиокниге — десятки готовых промтов для ключевых задач продавца: анализ ниши, сегментация аудитории, формирование ассортимента, создание карточек товаров, работа с отзывами и запуск рекламы.

Du bist selbstständig und plötzlich findest du dich in einem Chaos aus Content Erstellung und Social-Media-Marketing wieder. Als neuer Anbieter auf dem Markt musst du an deine Kunden kommen und jeder sagt dir, dass Content Marketing DIE Lösung schlechthin ist. Statt an deinem eigentlichen Produkt zu arbeiten, wirst du plötzlich eine Ein-Personen-Werbeagentur für dich selbst.

You can say goodbye to today's Internet, New York Times best-selling author George Gilder says. Soon the current model of aggregated free content populated with "value-subtracted" advertising will die a natural deat. In Life After Google, Gilder takes listeners on a brilliant, rocketing journey into the very near-future, into an Internet with a new "bitcoin-bitgold" transaction layer that will replace spam with seamless micro-payments and provide an all-new standard for global money. 

彻底告别令人焦虑的盲目追热点，用一套可重复执行的自媒体运营系统打破流量瓶颈，实现频道的长期稳健增长。无论你是正陷入数据停滞的创作瓶颈期，还是担忧精力被持续透支的疲惫期，这套方法论都将为你注入清晰的行...

حوّل شغفك بصناعة المحتوى إلى مشروع رقمي مربح عبر استراتيجيات يوتيوب العملية لتوليد مشاهدات مستدامة وإيرادات متنامية. هل تشعر بالإحباط من تذبذب المشاهدات وضعف...

Domine a criação de conteúdo e transforme seu canal em um negócio rentável com estratégias de marketing validadas. Se você está construindo uma carreira digital do zero ou alavancando um projeto paralelo durante seu trajeto diário, precisa muito mais do que truques passageiros. Este...

Сильный маркетинг и контент начинаются не с идей, а с правильно поставленных задач. В этой аудиокниге — десятки готовых промтов для маркетинга, SMM и работы с контентом: сегментация аудитории, УТП, анализ конкурентов, контент-стратегия, посты, сценарии, переупаковка материалов. Каждый промт — детально прописанная инструкция, которая направляет нейросеть и помогает получать более точный результат. Вы не просто используете готовые шаблоны, а начинаете понимать, как устроен сильный промт и как он влияет на качество ответа.