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Digital platforms are changing the rules of competition in the global economy. Until recently, it took Fortune 500 companies an average of 20 years to reach billion-dollar market valuations. Successful platforms now reach that milestone in an average of four years. In The Platform Paradox, Wharton professor Mauro F. Guillén highlights a key incongruity in this new world. Most platforms considered to be successful have triumphed in only some, rather than all, parts of the world. There are very few truly global digital platforms.

An unfiltered, colorful romp through the IRL world of influencers that spills the tea on the multibillion-dollar industry of content creation. If you’re anything like journalist Stephanie McNeal—aka, a millennial woman—you spend hours every day indulging in Instagram’s infinite scroll...

「1本の動画＝10,000リスト」まさか8分の動画が1万リストを獲得するなんて、誰が信じるでしょう。僕も信じられません。でもこの結果はリアルなんです。説明させてください。まずお断りを。

Read by the author. In this strategy-packed guide, top e-business consultant Scott Fox reveals the powerful but simple methods for striking it rich on the Net. Exclusive interviews with dozens of "mom and pop" entrepreneurs prove how easy it is to get started and build a million-dollar...

Want to set up a lucrative new online business that sets you free to live your life? Desperate to beat the 9-5 brain drain and break the cycle of having to directly exchange your time for money? You’re not the only one! In 2023, the whole world is looking at Amazon and eCommerce as the answer to so many of these issues. The great thing about this is there’s unprecedented demand for these types of offerings

Like any business endeavor, dropshipping requires familiarity and mastery. But as soon as you have equipped yourself with helpful knowledge, you’re bound to generate more sales than before. Take the first step towards improving your Shopify dropshipping store now.

Digital Marketing All-in-One For Dummies is the most comprehensive tool for marketers looking to beef up their online presence. In this edition, you'll learn the latest trends in digital marketing strategies, including brand-new insight on how to incorporate artificial intelligence into your marketing plans. You'll also get the latest information on how to manage your customers' experiences, create exceptional marketing content, get help from influencers, and leverage social accounts for more followers and greater profits

Web3 Marketing: A Handbook for the Next Internet Revolution is the essential book for anyone looking to understand the next era of the internet and start building. Beyond the sensational hype and headlines around crypto and NFTs, a real revolution is taking place: new technologies for owning, moving, and organizing value spell the overdue end of an internet where a few huge companies hoard data and power, and open a new frontier for products, services, and applications in which ownership and control belongs to creators, builders, and users.

Looking to turn your creative passion into a successful business? Look no further than this essential audiobook bundle, featuring two must-have titles for anyone looking to sell on Etsy and start their own online business. In this bundle, you will learn the ins and outs of starting and growing a successful Etsy business. From setting up your shop, to finding your niche, creating eye-catching products, and building relationships with customers, we will cover all the essential components of starting and running a successful Etsy business.

Are you ready to turn your creative passion into a thriving business? Look no further, as this audiobook will guide you through the steps of establishing and growing a successful Etsy shop. Etsy is an online marketplace where people can buy and sell handmade or vintage items and craft supplies. Launched in 2005, it has become one of the largest platforms for creative entrepreneurs and small business owners to showcase and sell their products. In this audiobook, you will learn everything about setting up your business on Etsy.

Starting a successful Etsy business is an exciting and creative venture that allows you to turn your passions and skills into a profitable enterprise. Etsy has become a global platform for handmade and vintage goods, connecting millions of buyers and sellers from around the world. With a growing community of artisans, crafters, and entrepreneurs, the opportunity to build a thriving Etsy business is greater than ever before. In this audiobook, you will learn the ins and outs of starting and growing a successful Etsy business.

In today's digital-first economy, marketplaces are growing at twice the rate of overall eCommerce—and proving that traditional eCommerce is no longer enough. With The Online Marketplace Advantage: Sell More, Scale Faster, and Create a World-Class Digital Customer Experience, the duo behind more than 300 of the world's most successful marketplaces reveals the strategies every enterprise needs to take the lead.

It's not easy to establish a digital presence that grabs and holds consumers, but in The Digital Experience Company, Alfonso de la Nuez calls on his well-established expertise to show you how to go about it. The key is early, regular, focused user experience research, which enables you to actually know your users' needs and wants and learn how to satisfy them.

ÉCRIRE MIEUX POUR VENDRE PLUS. Si l'humain n'a désormais plus que huit secondes d'attention, comment capter celle de votre lecteur ou de votre client potentiel ? Boîte mail qui déborde, smartphone qui enchaîne les notifications : comment sortir du lot pour faire entendre votre message et vendre votre offre ? C'est la mission du copywriter ! À la croisée de la rédaction commerciale, de la publicité, du SEO et du storytelling, les compétences du copywriter sont de plus en plus recherchées, car elles ont une influence décisive dans la réussite d'un projet.

How to Run a Social Media Marketing Campaign with as Little as $5 is a comprehensive guide for small business owners, entrepreneurs, and marketers who want to learn how to leverage the power of social media advertising without breaking the bank.

Netzwerken funktioniert heute nicht mehr ohne Plattformen wie LinkedIn oder Xing. Doch leider werden viele der angelegten Accounts nur sporadisch bis gar nicht gepflegt. Personal-Branding-Expertin Christina Richter sieht hier eine Menge Karrierepotenzial, das sich vor allem Frauen häufig entgehen lassen.

Nicht immer haben die Berufsschüler die Möglichkeit bzw. die Zeit, die jeweilige Fachliteratur für den Ausbildungsberuf Kaufmann/-frau im E-Commerce IHK zu lesen. Mit dem Hörbuch können Sie ideal auf dem Fahrrad, beim Joggen/Spazieren, im Auto, in der U-Bahn oder Bus effektiv den Stoff lernen. Sie lernen hier in kurzen und intensiven Einheiten (max 3 Minuten pro Thema) typische Begriffe und welche Fragen die IHK hierzu stellen könnte. Somit ist das Hörbuch eine ideale Ergänzung zum Berufsschulunterricht und zur Fachliteratur, wie zum Beispiel Skripte und Fachbücher.

There’s not a better feeling than selling an item for more than you paid for it! If you want to learn how to make money by buying liquidation pallets and flipping them for a profit, then this book is for you.

Have you ever fantasized about owning your own business or creating a source of passive income? Put your money where your heart is and start growing your business with Creating Profits from Passion. Get the tools, resources, and support you need to succeed, no matter what kind of business you want to start. Our easy-to-follow guide lets you launch and grow your business quickly and confidently.

New York Times bestselling author and social media expert Gary Vaynerchuk shares hard-won advice on how to connect with customers and beat the competition. A mash-up of the best elements of "Crush It!" and "The Thank You Economy" with a fresh spin, "Jab, Jab, Jab, Right Hook" is a blueprint to social media marketing strategies that really works. When managers and marketers outline their social media strategies, they plan for the "right hook"—their next sale or campaign that's going to knock out the competition.