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Der Online-Handel boomt seit Jahren und hat durch Corona-Pandemie und Lockdowns einen zusätzlichen Schub erhalten. Das verleitet manch einen, auf den fahrenden Zug aufzuspringen und sein Glück mit einem eigenen Online-Shop zu versuchen. Es herrscht Goldgräberstimmung. Doch wie beim historischen Goldrausch in den 1890er Jahren in Alaska scheitern die meisten.

Hace tiempo que el entorno digital cambió irreversiblemente nuestras vidas: nuestra forma de trabajar, de aprender, de consumir, de comunicarnos o de relacionarnos con las personas y las marcas. Además, está lleno de oportunidades, pero es imprescindible que sepas moverte y funcionar en él, aunque no te dediques profesionalmente a ello o lo rechaces porque te sientes algo torpe ante todo lo que suena a digital.

The reach of Corporations into our lives via cards and apps has never been greater; many of us rarely use cash these days. But what we’re told is a natural and inevitable move is actually the work of powerful interests. And the great battle of our time is the battle for ownership of the...

Von den einen geliebt, von den anderen gehasst - doch wie schafft man es, so erfolgreich wie Amazon zu sein? Kindle, Prime, Alexa - Amazon hat die Wirtschaftswelt wie kein zweites Unternehmen verändert. Wie ist es dem Netzgiganten gelungen, sich derart auf die Bedürfnisse seiner Kunden einzustellen, um alle anderen Konkurrenten zu überholen? Welche wesentlichen Bausteine der Unternehmenskultur führten zu diesem Erfolg, und was sind die 14 Leadership-Prinzipien von Amazon?

Google is not only the number one search engine in the world, it is also the number one website in the world. Only five percent of site visitors search past the first page of Google, so if you're not in those top 10 results, you are essentially invisible. Winning the Game of Googleopoly is the ultimate road map to page-one domination (POD). 

Virtual Banking: A Guide to Innovation and Partnering takes a hands-on approach to competing in the modern banking environment. Former PayPal head of financial innovation Dan Schatt explores the reasons behind the massive consumer migration away from traditional banks and provides clear, actionable guidance on beating new banking models at their own game. Digital payment is the hottest topic in banking today and is set to define the future of the industry.

Conventional wisdom says most startups need to be in Silicon Valley, started by young engineers around a sexy new idea and backed by VC funding. But as Mikkel Svane reveals in Startupland, the story of founding Zendesk was anything but conventional. Founded in a Copenhagen loft by three 30-something friends looking to break free from corporate doldrums, Zendesk Inc. became one of the hottest enterprise software companies, rapidly growing with customers in 150 countries. But its success was anything but predestined.

What if you could earn money doing what you love? What if you could live more and work less? What if you could Make Money While You Sleep? You can! Forget the old ways of unhealthy working hours and pressing pause on your life until retirement - especially in uncertain economic times. In Make...

In the past decade, social media has taken the world by storm even faster than almost any other technological advancement out there. You likely find it rare to encounter someone who does not have at least one social media account. Everybody and their mother, grandmother, and so on has one. When you think about it, the concept seems very positive, but there is an underlying message that is forgotten. Social media is actually a business in many ways - even if you have nothing to sell.

¿Estás cansado de probar estrategias orgánicas de marketing que te quitan mucho tiempo y no te generan dinero? O quizá... ves todos los días tu cuenta business facebook, o google ads, esperando ver un ROAS de al menos 3x con tu estrategia de publicidad pagada (crashing). Desde hace 4 años aplico una sola estrategia para hacerme dinero y ninguna otra más, es una estrategia que combina lo mejor de los dos mundos: orgánico y crashing.

Oui, ceux celles qui réussissent sur internet n’ont rien de plus que vous ! Certains ont fait de longues études mais ce n’est pas la clé du succès pour réussir sur internet ! Loin de là ! En fait, il faut un système ! De même qu’une voiture est composée de pièces assemblées qui prennent vie quand on tourne la clé, ainsi en est-il du business en ligne !

The third volume in the Digital Marketing Mastery Series. Author Mike Rayford presents an amazing tool for any marketing professional or small-business owner who wants to grow their brand with high-quality scalable content, leverage social media and build a seven-figure business.

Let's cut to the chase. Most business owners like you are already stretched for time. You need to ensure that any time, money, and energy you put into marketing is going to create revenue. So what if you could design a social media and digital strategy that positions you online as an expert in your industry with small and consistent steps that create a real impact?

The quickest way to get your business back on track in these COVID-19 times is to make it more visible online in the digital world. To do this, you, the business owner, leader or entrepreneur have to get comfortable stepping in the spotlight. Digital marketing expert, Nicola Moras, shows readers how to so this to become the rock star in their industry and make their business thrive.

Instagram is the home of all kinds of audiences, topping well over one billion monthly users. With that in mind, if you were wondering whether your targeted audience is on Instagram, the answer is a guaranteed yes. Instagram’s potential is practically limitless. More and more people seem to be ditching traditional marketing methods and embracing the power of Instagram in their efforts to best promote their businesses.

This guide is the second volume in the Digital Marketing Mastery Series. Author Mike Rayford presents an amazing tool for any marketing professional or small business owner who wants to create and market their digital products, building a six-figure online business.