検索キーワード： 制作 "----RM Alexander" 事業開発・起業

Endless Customers delivers a proven framework for businesses to become the most trusted and recognized brands in their markets by harnessing the power of developing the right content, website, sales activities, technology, and culture of performance. When executed correctly, this framework enables marketing, sales, and leadership teams to sync up on a business strategy that is transformative to the organization's growth, creating long-term success—and endless customers.

Transformed: Moving to the Product Operating Model was written to bridge the gap between where most companies are right now and where they need to be. The leaders of these companies know they must transform to compete in an era of rapidly changing enabling technology, but most of them have never operated this way before.

In The Second Machine Age MIT's Erik Brynjolfsson and Andrew McAfee—two thinkers at the forefront of their field—reveal the forces driving the reinvention of our lives and our economy. As the full impact of digital technologies is felt, we will realize immense bounty in the form of dazzling personal technology, advanced infrastructure, and near-boundless access to the cultural items that enrich our lives. Amid this bounty will also be wrenching change. Recent economic indicators reflect this shift: fewer people are working, and wages are falling even as productivity and profits soar.

Aprende cómo mejorar tu marketing digital para incrementar tu presencia online y acelerar el crecimiento de tu negocio. Este libro nos sumerge en el fascinante y competitivo mundo de las marcas personales, y lo hace bajo una premisa certera: "Todos somos una marca personal, con los mismos derechos y posibilidades para desarrollarla". Vilma Núñez comparte contigo conocimientos y experiencias acumulados durante más de una década como empresaria y dueña de una marca personal exitosa.

How will software development and operations have to change to meet the sustainability and green needs of the planet? And what does that imply for development organizations? In this eye-opening book, Anne Currie, Sarah Hsu, and Sara Bergman provide a unique overview of this topic—discussing everything from the likely evolution of national grids to the effect those changes will have on the day-to-day lives of developers.

There’s never been a better time to become an entrepreneur. As wages stagnate and traditional jobs lose their luster, people are eager to be their own bosses and to step out of the grind. But where to begin? What are the real opportunities? How do you avoid becoming consumed by your business, with no room for yourself? Or, even better, how do you use your business to create more peace and freedom in your life? Grant Sabatier has been through it all, and in this hands-on guide, he takes you through each step of the process.

The co-founder and longtime president of Pixar updates and expands upon his 2014 New York Times bestseller on creative leadership, reflecting on the management principles used to build Pixar's singularly successful culture, including all he learned in the past nine years that allowed Pixar to retain its creative culture while continuing to evolve.

The most innovative, current—and most importantly—proven ideas on how to become successful.

Today, every business is talking about digital transformation. With the acceleration of new technologies, every organization knows it must adapt to survive. But by their own admission, 70 percent of businesses are failing to transform. How can businesses break through to drive real change? The Digital Transformation Roadmap provides a practical blueprint for organizational change, illustrated with real-world case studies and step-by-step planning tools. Rogers shows every leader how to think beyond the churn of new technologies and rebuild their organization for a world of constant change.

As a kid, Elon became so lost in his daydreams that even his parents were worried he wasn't in the right frame of mind. However, Elon knew that one day his dreams would come true. In January 2021, Tesla Owners of Silicon Valley tweeted, @elonmusk is now the richest person in the world at $190 billion. The CEO of Tesla responded to this with the following tweet: How strange and Well, back to work...

Essential reading for any executive, Into the Metaverse, will reshape how you think about the internet and its place for those who want to lead successful businesses, today and into the future. If the internet was first used to connect us to information, and then developed into a social media forum to connect people, then Web3, which connects people, places and things, will help enable the successor state to today’s mobile internet - the Metaverse. It will bring together and merge our physical and digital lives and Metaverse will shake things up even more.

コーチ・コンサルタントでクレーマーや冷やかし客に疲弊している人はいませんか？​このオーディオブックはそんな人のために作りました。

Kindle出版の集客・マーケティングに特化した一冊。・電子書籍編・リスト取り編・メルマガ編・高額商品販売編の全４パートに分けて、高額商品が売れる濃い見込み客を集客する方法を解説します。

The world’s foremost authority on case interviewing and bestselling author Marc Cosentino demystifies the case interview process, which is not only used for recruiting in consulting, but also in private equity, strategic planning, marketing, logistics, operations, venture capital, and human capital. He takes you inside a typical interview by exploring the various types of case questions, and he shares with you the acclaimed Ivy Case System. It will give you the confidence to answer even the most sophisticated cases.

How can poor and weak societies escape poverty traps? Political economists have traditionally offered three answers: "stimulate growth first," "build good institutions first," or "some fortunate nations inherited good institutions that led to growth." Yuen Yuen Ang rejects all three schools of thought and their underlying assumptions: linear causation, a mechanistic worldview, and historical determinism. Instead, she launches a new paradigm grounded in complex adaptive systems, which embraces the reality of interdependence and humanity's capacity to innovate.

Between the theories of business school and the real world of business, there is still a gap—one that can only be filled by experience, helped by the knowledge of someone who has already done it. Over a lifetime as one of the world's most influential business leaders, Mark McCormack gathered more insights than could ever fit in one book: here he has distilled the strategies, techniques and wisdom that everyone needs to get organised, get ahead and gain and keep the competitive edge.

Most Americans these days consider entrepreneurship to be a good career. More than half of all American adults will start at least one business during their working life. Due to the shutdowns of the COVID-19 pandemic, working from home became a common practice that many Americans would like to see as a permanent work option. This means that if you’re like most Americans, you’ve either already started your own business or you’re seriously considering it. If so, you’ve definitely come to the right place.

Written for the practitioner by a practitioner, it delivers a comprehensive insider's view of Lean management. The author helps listeners grasp the system as a whole, as well as the factors that animate it, by organizing the book around an image of a house of Lean production.

In The Customer Education Playbook: How Leading Companies Engage, Convert, and Retain Customers, customer learning experts Barry Kelly and Daniel Quick explain how teaching customers to best engage with your products and services is the key to converting them from prospects to loyal advocates of your brand.

The best products can still lose in the marketplace. Why? They are beaten by stronger product marketing. Yet, product marketing is widely misunderstood. It includes segmenting and targeting customers, positioning products vs. alternatives, creating product collateral, and supporting sales teams. But great product marketing achieves much more: it identifies the best way to bring your product to market, accelerates your product's ability to penetrate markets over time, shapes what the world thinks about your product and your category, and inspires customers to tell your product's story.