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The cult classic that revolutionized marketing by teaching businesses that you’re either remarkable or invisible. Few authors have had the kind of lasting impact and global reach that Seth Godin has had. In a series of now-classic books that have been translated into 36 languages and reached...

ドラマ以上にドラマティック！まるで日本版『HARD THINGS』！！

Dan Kennedy and Parthiv Shah leverage their extensive marketing expertise to teach you proven, no-nonsense strategies for achieving successful marketing automation. This exceptional addition to the No B. S. series is essential for anyone aiming to harness software and cutting-edge technology to elevate their marketing efforts.

The IRS hates me… and so do most CPAs. Yes, it takes a special CPA to understand my particular brand of crazy. Using information written in the tax code, I have compiled a collection of strategies from top attorneys, CPAs, and even some of my own unique creations stemming from years of trial and error.

WHAT IF BUILDING WEALTH WAS SIMPLER THAN YOU EVER IMAGINED? You don't need a finance degree, a huge paycheck, or insider knowledge to start investing. All you need is a clear, beginner-friendly roadmap that shows you how to make your money work for you. In this audiobook, you'll learn how to...

When the pressure is on, many of the world’s top CEOs turn to McKinsey & Company to reinvent themselves and their organizations. The Journey of Leadership brings the experience of one of the world’s most influential consulting firms right to your fingertips. This book is the first-ever...

Five decades ago, The Limits to Growth shocked the world by showing that population and industrial growth were pushing humanity toward a cliff. Today the world recognizes that we are now at the cliff edge: Earth has crossed multiple planetary boundaries while widespread inequality is causing deep instabilities in societies. There seems to be no way out. Earth for All is both an antidote to despair and a road map to a better future.

Good relationships lie at the heart of every successful organization. Yet no relationship is more important—or more challenging—to navigate than the one between the board and the CEO. In this practical and concise book, Peter Greer and David Weekley draw from their years of experience to...

Start Small, Stay Small is a step-by-step guide to launching a self-funded start-up. If you're a desktop, mobile, or web developer, this audiobook is your blueprint to getting your start-up off the ground with no outside investment.

The creator of Dilbert, the fastest-growing comic strip in the nation, takes a look at corporate America in all its glorious lunacy.These hilarious essays on incompetent bosses, rampant management fads, bewildering technological changes, and so much more, will make anyone who has ever worked in...

John Kotter, the world's foremost expert on business leadership, distills twenty-five years of experience into Leading Change. A must-have for any organization, this visionary and very personal audiobook is at once inspiring, clear-headed, and filled with important implications for the future...

Here is the bestselling guide that created a new game plan for marketing in high-tech industries. Crossing the Chasm has become the bible for brining cutting-edge products to progressively larger markets. This revised and updated edition provides new insights into the realities of high-tech...

In Fusion Strategy, world-renowned innovation guru Vijay Govindarajan and digital strategy expert Venkat Venkataraman offer a first-of-its-kind playbook that will help industrial companies combine what they do best-create physical products-with what digitals do best-use algorithms and AI to parse expansive, interconnected datasets-to make strategic connections that would otherwise be impossible.

A USA Today Bestseller From a former President of Tesla comes The Algorithm—the first book written by any of Elon Musk’s direct reports—a transformative guide for leaders, entrepreneurs, and innovators who want to emulate the paradigm-shattering approach Musk used to launch Tesla and...

Most people dream about owning a food truck. Very few ever launch one. Why? Because they don't have the roadmap. This book gives you the roadmap. From the very first minutes, Brian Mahoney makes it clear — this is about ending money worries and building something of your own. But what I love most is that this isn't hype. It's structure.

Chip Wilson’s part in this story comes from the learning of thousands of mistakes. He set the culture, business model, quality platform, and people development program and then got out of the way. Lululemon’s exponential growth, culture, and brand strength have few peers, and it is because of those employees who choose to be great.

With Peter Drucker's five essential questions and the help of five of today's thought leaders, this little book will challenge readers to take a close look at the very heart of their organizations and what drives them. A tool for self-assessment and transformation, answering these five questions will fundamentally change the way you work, helping you lead your organization to an exceptional level of performance.

Today, every business is talking about digital transformation. With the acceleration of new technologies, every organization knows it must adapt to survive. But by their own admission, 70 percent of businesses are failing to transform. How can businesses break through to drive real change? The Digital Transformation Roadmap provides a practical blueprint for organizational change, illustrated with real-world case studies and step-by-step planning tools. Rogers shows every leader how to think beyond the churn of new technologies and rebuild their organization for a world of constant change.

How have Japanese companies become world leaders in the automotive and electronics industries, among others? What is the secret of their success? Two leading Japanese business experts, Ikujiro Nonaka and Hirotaka Takeuchi, are the first to tie the success of Japanese companies to their ability to create new knowledge and use it to produce successful products and technologies.