検索キーワード： 事業開発・起業

For years, consumers have been promised a simple, carefree digital future. We could live, work, learn, and play from the comforts of our homes, and have whatever we desire brought to our door with the flick of a finger. Instant communication would bring us together. Technological convenience would give us more time to focus on what really mattered. When the pandemic hit, that future transformed into the present, almost overnight. And the reviews aren't great.

In The Customer Education Playbook: How Leading Companies Engage, Convert, and Retain Customers, customer learning experts Barry Kelly and Daniel Quick explain how teaching customers to best engage with your products and services is the key to converting them from prospects to loyal advocates of your brand.

The climate is the fundamental issue of our time, yet it seems we can barely agree on what is really going on, let alone what needs to be done. We urgently need facts. The Carbon Almanac is a once-in-a-lifetime collaboration between hundreds of writers, researchers, thinkers and leaders that focuses on what we know, what has come before and what might happen next. With thousands of data points, articles and charts explaining carbon's impact on everything in our society, it is the definitive source for facts and the basis for a global movement to fight climate change.

The best products can still lose in the marketplace. Why? They are beaten by stronger product marketing. Yet, product marketing is widely misunderstood. It includes segmenting and targeting customers, positioning products vs. alternatives, creating product collateral, and supporting sales teams. But great product marketing achieves much more: it identifies the best way to bring your product to market, accelerates your product's ability to penetrate markets over time, shapes what the world thinks about your product and your category, and inspires customers to tell your product's story.

In the newly revised third edition of Value-Based Fees: How to Charge What You're Worth and Get What You Charge, best-selling author, speaker, and renowned consultant Dr. Alan Weiss delivers a thoroughly updated guide to proposing, and receiving, consistently high fees that are based on the value you deliver to each client you serve. The author walks you through the many reasons that time-and-materials pricing models are outdated and inadequate and how to convert existing clients to your new value-based fee model.

Hailed as the greatest of all inspirational works on the subject of thrift, financial planning, and personal wealth, The Richest Man in Babylon is a timeless classic that holds the key to all you desire and everything you wish to accomplish. Through entertaining stories about the herdsmen, merchants, and tradesmen of ancient Babylon, George S. Clason provides concrete advice for creating, growing, and preserving wealth. Beloved by millions, this celebrated best seller offers an understanding of, and a solution to, your personal financial problems.

The hardest part of launching a product is getting started. When you have just an idea and a handful of customers, growth can feel impossible. This is the cold start problem. Andrew Chen has a solution. As a partner at the pre-eminent VC firm Andreesen Horowitz, he has invested in some of the world's fastest-growing companies. Along the way, he's become one of the most renowned bloggers in tech - hailed by Wired as a 'true Silicon Valley insider'.

"Hidden Champions" - das sind die Weltmarktführer, die kaum jemand kennt. Die meisten von ihnen sitzen nicht etwa im Silicon Valley, sondern in Deutschland, in Österreich und in der Schweiz. Management-Vordenker Hermann Simon prägte den Begriff für die Top-Mittelständler in Nischenmärkten bereits vor 30 Jahren, doch vieles hat sich seither verändert. Nach dem Export-Boom in den Jahren 1990-2010 sehen die Unternehmen sich heute vor großen neuen Herausforderungen.

Lean UX has become the preferred approach to interaction design, tailor-made for today’s agile teams. In the second edition of this award-winning book, leading advocates Jeff Gothelf and Josh Seiden expand on the valuable Lean UX principles, tactics, and techniques covered in the first edition to share how product teams can easily incorporate design, experimentation, iteration, and continuous learning from real users into their Agile process.

In this innovative book, Jürgen Salenbacher shares his unique personal coaching method designed to develop creative thinking and innovation. The method, which originated as a career management tool, can be used by anyone who wishes to explore what they have to offer the world. In five succinct chapters, Salenbacher reveals how to use brand positioning methodology to discover where to go next.

It’s difficult to totally disconnect from our jobs outside of work hours. But not doing so can cause long-term stress, burnout, and loss of the joy we find in work. As a top tech leader, Bruce Daisley has seen up close how an around-the-clock work culture can lead employees to feel perpetually stressed-out, disengaged, and unhappy. In this workshop, Daisley lays out specific strategies to help us break free from the unhealthy work habits that lead to burnout and shows us that protecting our personal time can lead to more inspiration and more joy on the job.

Rethink how your organization creates, delivers, and captures value - or risk becoming irrelevant. If you listen to nothing else on business model innovation, listen to these 10 articles. We've combed through hundreds of Harvard Business Review articles and selected the most important ones to help you reach new customers and stay ahead of your competitors by reinventing your business model.

In Startup Boards, Brad Feld - a Boulder, Colorado-based entrepreneur turned-venture capitalist - shares his experience in this area by talking about the importance of having the right board members on your team and how to manage them well. Along the way, he shares valuable insights on various aspects of the board, including how they can support you, help you understand your startup's milestones and get to them faster, and hold you accountable.

You already know the Starbucks story. Since 1992, its stock has risen a staggering 5,000 percent! The genius of Starbucks success lies in its ability to create personalized customer experiences, stimulate business growth, generate profits, energize employees, and secure customer loyalty - all at the same time. The Starbucks Experience contains a robust blend of home-brewed ingenuity and people-driven philosophies that have made Starbucks one of the world's "most admired" companies, according to Fortune magazine.

The one book you need to navigate the complex decisions and critical relationships necessary to create and sustain a healthy family business - and business family.

Too many companies are managed not by leaders but by mere role players and faceless bureaucrats. What would it take to replace these empty suits with real leaders - men and women who are confident in who they are and who truly inspire people to achieve extraordinary results? Rob Goffee and Gareth Jones argue that leaders don't become great by aspiring to a list of universal character traits. Rather, effective leaders are authentic: They deploy individual strengths to engage followers' hearts, minds, and souls.

Have you ever thought about owning your own independent hotel, resort, inn, or bed and breakfast, but are not sure or the steps to take to ensure success? If you have answered yes, this audiobook is for you. If you have dreams of becoming a successful independent hotel, resort, inn, or bed and breakfast proprietor, this audiobook is designed to get you started and to grow your business. Your Full Guide to Owning & Operating a Hospitality Property - Successfully will share you more than just quick-fix tactics but instead how to develop successful long-term operation methods.

I Have a Dream is the story of 20 inspiring social entrepreneurs from India. They are committed to different causes, but they have one thing in common: a belief that principles of management can and must be used to achieve a greater common good. These stories say one thing loud and clear - change starts with one person, and that person could be someone next door. Someone like you.

Connect the Dots is the story of 20 enterprising individuals without MBAs who started their own ventures. They were driven by the desire to prove themselves. To lead interesting, passionate, meaningful lives. Their stories say one thing loud and clear: you don't need a fancy degree or a rich daddy to dream big and make it happen. It's all in your head, your heart, your hands.

In this sharp, masterfully argued book, Dani Rodrik, a leading critic from within, takes a close look at economics to examine when it falls short and when it works, to give a surprisingly upbeat account of the discipline. Drawing on the history of the field and his deep experience as a practitioner, Rodrik argues that economics can be a powerful tool that improves the world - but only when economists abandon universal theories and focus on getting the context right.