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The best products can still lose in the marketplace. Why? They are beaten by stronger product marketing. Yet, product marketing is widely misunderstood. It includes segmenting and targeting customers, positioning products vs. alternatives, creating product collateral, and supporting sales teams. But great product marketing achieves much more: it identifies the best way to bring your product to market, accelerates your product's ability to penetrate markets over time, shapes what the world thinks about your product and your category, and inspires customers to tell your product's story.

In the newly revised third edition of Value-Based Fees: How to Charge What You're Worth and Get What You Charge, best-selling author, speaker, and renowned consultant Dr. Alan Weiss delivers a thoroughly updated guide to proposing, and receiving, consistently high fees that are based on the value you deliver to each client you serve. The author walks you through the many reasons that time-and-materials pricing models are outdated and inadequate and how to convert existing clients to your new value-based fee model.

Social innovation and entrepreneurship are rising forces in the world. As stakeholder capitalism takes root, and as the extent of systemic challenges becomes clear - from climate change to income inequality to food security to health care and beyond - more and more of the best and brightest will hear the calling to become innovators and entrepreneurs who develop and deploy solutions to the world's thorniest problems.

Hailed as the greatest of all inspirational works on the subject of thrift, financial planning, and personal wealth, The Richest Man in Babylon is a timeless classic that holds the key to all you desire and everything you wish to accomplish. Through entertaining stories about the herdsmen, merchants, and tradesmen of ancient Babylon, George S. Clason provides concrete advice for creating, growing, and preserving wealth. Beloved by millions, this celebrated best seller offers an understanding of, and a solution to, your personal financial problems.

Small business specialist Elaine Pofeldt offers her blueprint for getting a running start with your microbusiness—that is, a business with no more than four employees, including yourself. Following her previous book, The Million-Dollar, One-Person Business, Pofeldt shows listeners the steps toward their next entrepreneurial venture, including testing an idea’s market viability while limiting risk, finding cash without giving up control, protecting your personal time and avoiding burn out, and knowing when it is time to start micro-scaling.

Become a digital-first organization. If you read (or listen) to nothing else on leading digital transformation, listen to these 10 articles. We've combed through hundreds of Harvard Business Review articles and selected the most important ones to help revitalize your offerings and processes, stay ahead of disruptors and technology shifts, and manage the necessary cultural change.

Lean UX has become the preferred approach to interaction design, tailor-made for today’s agile teams. In the second edition of this award-winning book, leading advocates Jeff Gothelf and Josh Seiden expand on the valuable Lean UX principles, tactics, and techniques covered in the first edition to share how product teams can easily incorporate design, experimentation, iteration, and continuous learning from real users into their Agile process.

Are you truly happy with your life? Facing the answer to this question can be scary, but it is a necessary step to take control of it, change it, and finally make it become the life you deserve and always wanted to have. In Did You Sell Your Soul?: It's Never Too Late to Change Your Story, author and successful entrepreneur Vick Tipnes shows listeners how to overcome obstacles, remain focused, and achieve your life goals.

While politicians, entrepreneurs, and even school children could tell you that sustainability is an important and nearly universal value, many of them, and many of us, may struggle to define the term, let alone trace its history. What is sustainability? Is it always about the environment? What science do we need to fully grasp what it requires? What does sustainability mean for business? How can governments plan for a sustainable future?

The Fearless Woman's Guide to Starting a Business is a book for freedom-seeking female entrepreneurs and solopreneurs who want to know how to connect with their true passions, skills, and desires - and want to get honest with themselves about their reasons for wanting their own business, so they can find true and personal success. Dream big about what being the head of a woman-owned business can do for you.

Why do so many entrepreneurs found innovative enterprises, only to find themselves failing as leaders once the business gets off the ground? Because, according to Derek Lidow, being an entrepreneur is fundamentally different from being a business leader. In Startup Leadership: How Savvy Entrepreneurs Turn Their Ideas into Successful Enterprises, Lidow shows how to avoid the mistakes that confounded thousands of "geniuses" - even Steve Jobs - and become an Entrepreneurial Leader who combines the opposing natures of the entrepreneur and the leader.

In Startup Boards, Brad Feld - a Boulder, Colorado-based entrepreneur turned-venture capitalist - shares his experience in this area by talking about the importance of having the right board members on your team and how to manage them well. Along the way, he shares valuable insights on various aspects of the board, including how they can support you, help you understand your startup's milestones and get to them faster, and hold you accountable.

You already know the Starbucks story. Since 1992, its stock has risen a staggering 5,000 percent! The genius of Starbucks success lies in its ability to create personalized customer experiences, stimulate business growth, generate profits, energize employees, and secure customer loyalty - all at the same time. The Starbucks Experience contains a robust blend of home-brewed ingenuity and people-driven philosophies that have made Starbucks one of the world's "most admired" companies, according to Fortune magazine.

Oracle's world-famous consultants are leaders in delivering best-in-class services, solutions, and client satisfaction. Now for the first time, this practical insider's guide reveals the secrets behind Oracle's astonishing success - a virtual crash course in the best practices and proven methods that can take your career to the next level.

McKinsey & Company is the most respected and most secretive consulting firm in the world, and business readers just can't seem to get enough of all things McKinsey. Now, hot on the heels of his acclaimed international best seller The McKinsey Way, Ethan Rasiel brings listeners a powerful new guide to putting McKinsey concepts and skills into action­­: The McKinsey Mind. It explains, step-by-step, how to use McKinsey tools, techniques, and strategies to solve an array of core business problems and to make any business venture more successful.

Former consultant Dr. Paul Friga distills the guiding principles first presented in the best-selling The McKinsey Way and the tested-in-the-trenches methodologies outlined in The McKinsey Mind, and combines them with many of the principles and procedures implemented by the military and other organizations. The result is nothing less than the business equivalent of a Special Forces Field Manual.

Smart products are everywhere. They're in our companies, in our homes, in our pockets. People love these products. But what they love more is what these products do - and for anyone running a business today, outcomes are the key. The Internet of Things (IoT) is the point of connection between products and the results they deliver - it's where products become software. IoT Inc. explains everything you need to know to position your company within this powerful new network. And once you do, you'll leave the competition in the dust.

The one book you need to navigate the complex decisions and critical relationships necessary to create and sustain a healthy family business - and business family.

This book triggers you to think and act strategically, shows what you can learn from business models inside and outside your industry, and urges you to apply those learnings to make your own shift.

Apply user experience best practices to effortlessly transform the other 95 percent of your website visitors into better customers and champion referrers. The book is based on accepted psychology around buyer behavior and backed by more than a decade of deployment in the field.