検索キーワード： 制作 "Macat International Limited." 社会学

Max Weber was the first to identify beliefs and practices that influenced economic behavior. He found Catholics generally less motivated to succeed in business than Protestants because of their religious belief that everyone could achieve salvation. The branch of Protestants known as Calvinists, on the other hand, believed God determined everyone's salvation status before birth. Nothing a person might do on earth could save a soul marked for damnation.

Linguistic structuralism studies the meaning of language based not just on definitions, but also on the relationships of words and sounds to each other. Lévi-Strauss's insight was to see that this concept of structuralism in linguistics could be applied to anthropology as well. He saw that while some cultures are very different from others, they all seem to have certain internal structural relationships in common. By tracing these structures across cultures, he tried to answer nothing less than the eternal question: "What is man?"

Competitors have always existed in business, but what if it were possible to render your competition irrelevant? This is the critical question posed in W. Chan Kim and Renée Mauborgne's book Blue Ocean Strategy. According to Kim and Mauborgne, the path to success of any company does not lie in taking on potential competitors but in the creation of "blue oceans" in uncontested market space. The authors offer analytical frameworks and tools to help businesses identify and capitalize on these new opportunities.

Frantz Fanon's Black Skin, White Masks offers a radical analysis of the psychological effects of colonization on the colonized. Born in 1925 on the island of Martinique - at the time a French colony - Fanon witnessed firsthand the abuses of white colonizers and the system's effects on his country. His revulsion was only confirmed later in life when he worked as a psychiatrist in Algeria, another French colony. Fanon's work played a pivotal role in the civil rights movements of the 1960s and was later taken up by scholars of postcolonialist studies.

First published in 1996, Our Ecological Footprint sets out a powerful model for visualizing and measuring humanity's impact on the Earth - the ecological footprint - with the aim of reducing the harm we are causing the planet before it is too late. Although numerous organizations, governments, and individuals worldwide have now adopted the concept of ecological footprinting, the idea has also proved to be controversial.

In his 2005 book Collapse: How Societies Choose to Fail or Succeed (also subtitled How Societies Choose to Fail or Survive), author and multifaceted US scholar Jared M. Diamond clearly identifies five major factors that he says determine the success or failure of all human societies in all periods of history. Having first asked why societies collapse, Diamond explores various examples of failed societies, from the Norsemen of Scandinavia, who colonized Greenland in the early 10th century, to the 18th-century inhabitants of Easter Island.

In 1963's The Feminine Mystique, she identified "the problem that has no name" afflicting women pressured to devote themselves to domestic life. After World War II, society fostered the idea that women wanted different things from men - namely, to run homes and live through the achievements of their husbands and children. In reality, rigid gender roles left housewives frustrated and depressed and caused tensions both in their marriages and in how couples raised their children.

After World War II ended in 1945, the Soviet Union and the United States began a decades-long confrontation that would become known as the Cold War. American foreign policy focused on "containment" - preventing the communist USSR from gaining more ground - and many people looked at the geographical and political implications of this policy. Others, meanwhile, explored American domestic life in that same period. But historian Elaine Tyler May became the first person to bring these seemingly unrelated areas together.

Published in 1996, Arjun Appadurai's Modernity at Large is an edited collection of earlier essays that had already made the Indian-born anthropologist an influential figure in his field of cultural anthropology. Appadurai here presents a theory of globalization, and suggests ways that other researchers can follow up on his ideas. Many of them continue to do so. For anthropologists, the book offered new ways of thinking about how communities are affected by globalization.

In 2009's Liquidated, anthropologist Karen Z. Ho takes the tools of ethnographic research, which are traditionally used to study distant societies, and instead uses them to dissect the culture of high finance on New York's famous Wall Street. Through close observation of the daily lives of the bankers working there, and the beliefs, rituals, and timeframes that define them, Ho uncovers a distinct culture in which she finds the ultimate causes of the financial crises of recent times.

American sociologist and priest Jay MacLeod's 1987 work Ain't No Makin' It is groundbreaking for the novel way it combines field research with theory. The book follows the lives of two groups of young men from a low-income housing project in the greater Boston area. In it, MacLeod shows how poor people who aspire to live the American dream face many more obstacles than their middle-class counterparts.

Because the potential returns appear to be greater in poorer countries than in the developed world, modern economic theory implies that rich countries should continually invest in poor countries until returns balance out. In fact, this doesn't happen. Economist Robert E. Lucas Jr. asks why in his groundbreaking 1990 article, "Why Doesn't Capital Flow from Rich to Poor Countries?" The question has become known as the Lucas paradox. Lucas analyzes this, focusing especially on the role of human capital.

Born in 1858, Franz Boas permanently changed the standards and practices of anthropology. A German-born secular Jew, he became known for his distinctive approach to the discipline - non-hierarchical, open to diverse inputs, and unbiased. Throughout his career, Boas used his scholarship to effect social change. His work convinced his colleagues to abandon the theories that had decided one race (Caucasian) and one culture (Western European) were more fully developed and worthier than others.

Stanley Milgram was a young researcher at Yale in the 1960s when he recruited volunteers to help in a psychology experiment. These volunteers were asked to give electric shocks to "learners" whenever they got an answer to a question wrong. The "learners" were in on the deception, and were not actually receiving shocks, but the volunteers were unaware of this. To widespread surprise, Milgram reported that 40 to 65 percent of his volunteers did what the researcher told them, and gave the maximum shock to the "learners" even when they screamed in pain.

Sociologist Émile Durkheim's 1897 work On Suicide is a powerful evidence-based study of why people take their own lives. In the late 19th century it was generally accepted that each suicide was an individual phenomenon, caused by such personal factors as grief, loss, and financial problems. But Durkheim felt there were patterns in suicide rates, and believed that a more likely cause of suicide lay in the individual's relationship to society.

James E. Lovelock says the Earth (Gaia) is a superorganism, made up of all living things, interacting with the air, the oceans, and the surface rocks of the planet. He suggests Gaia takes an active role in keeping the planet safe for life, with automatic feedback mechanisms making adjustments as needed. Lovelock describes feedback mechanisms that are widely accepted. It is the implication that Gaia is somehow self-aware that is controversial.

Reconstruction had the potential to make good on the promise of America's founders, bringing freedom and equality to all. Yet this promise was undermined by defiant Southern whites determined to protect their own privilege. Earlier interpretations of this period often blamed the failures of Reconstruction on black people. But Foner's analysis concluded that Reconstruction was an overall failure because whites prevented African Americans from becoming equal citizens.

When American sociologist C. Wright Mills's The Sociological Imagination was first published in 1959, it provoked much hostile reaction. This was understandable: the book was a hard-hitting attack on how sociology was practiced - and on a number of leading sociologists. Mills was a fierce critic of both modern capitalism and Soviet-style authoritarianism, and argued that the sociology profession failed to look at how people's problems are connected to the structures of the society in which they live.

Economist Amartya Sen's 1997 work Development as Freedom presents a "middle way" approach to how we should look at international development, based on the idea that its success or failure cannot be measured by income alone. Having grown up in India, Sen brings his own understanding of what poverty really means to the issue, arguing that above all, the process and goal of development must be human freedom. He backs up this idea through his concept of "capabilities."

David Graeber's 2011 book, Debt: The First 5,000 Years, seeks to overturn hundreds of years of economic theory, specifically the idea that people have a natural inclination to trade with each other and that the concept of money developed spontaneously to overcome the inefficiencies of a bartering system. The US-born social activist uses his training as an anthropologist to trace the histories of money and of debt and reaches the conclusion that money was in fact created by the state as a means of exploiting the poor.