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In From Big Data to Big Profits, Russell Walker investigates the use of Big Data to stimulate innovations in operational effectiveness and business growth. Walker examines the nature of Big Data and how businesses can use it to create new monetization opportunities. Using case studies of Apple, Netflix, Google, LinkedIn, Zillow, Amazon, and other leaders in the use of Big Data, Walker explores how digital platforms such as mobile apps and social networks are changing the nature of customer interactions and the way Big Data is created and used by companies.

Hacker culture can be esoteric, but this entertaining reference is here to help. Written by a longtime hacker, this fun reference introduces you to key people and companies, fundamental ideas, and milestone films, games, and magazines in the annals of hacking. From phreaking to deepfakes, and from APT (advanced package tool) to zombie malware, grasping the terminology is crucial to understanding hacker culture and history.

We're living through what is arguably one of the most exciting, confusing, and powerful social moments in the history of humanity, the shift from the Digital Age to the Virtual Age. This shift is being driven by technology, and the people who are leading it are the ones who know it best: the Virtual Natives. This book will introduce you to the Virtual Native cohort and mindset, decipher their socio-cultural and economic experiences, and unpack their expectations of companies looking to engage, market, or employ them.

Slow systems are frustrating. They waste time and money. But making consistently great decisions about performance can be easy, if you understand what's going on. This book explains in a clear and thoughtful voice why systems perform the way they do. It's for anybody who's curious about how computer programs and other processes use their time and about what you can do to improve them. Through a mix of personal vignettes and technical use cases, Cary Millsap reviews the process of improving performance and provides best practices for optimizing systems efficiently.

Artificial intelligence and cybersecurity veteran Justin Hutchens delivers an incisive and penetrating look at how contemporary and future AI can and will be weaponized for malicious and adversarial purposes. In the book, you will explore the history of social engineering and social robotics, the psychology of deception, considerations of machine sentience and consciousness, and the history of how technology has been weaponized in the past.

The word "glitch" implies an incidental error, as easy to patch up as it is to identify. But what if racism, sexism, and ableism aren't just bugs in mostly functional machinery—what if they're coded into the system itself? Meredith Broussard demonstrates in More Than a Glitch how neutrality in tech is a myth and why algorithms need to be held accountable. Broussard, a data scientist and one of the few Black female researchers in artificial intelligence, masterfully synthesizes concepts from computer science and sociology.

We're addicted to our devices. Our kids are too. None of us seem to be better for it. We all know this, but what can we do practically to become less isolated, polarized, and disconnected? This book answers that question with a bold idea: In an age of personal brands and artificial intelligence, perhaps it's time to relearn the forgotten art of being ordinary.

Edge AI is transforming the way computers interact with the real world, allowing IoT devices to make decisions using the 99% of sensor data that was previously discarded due to cost, bandwidth, or power limitations. With techniques like embedded machine learning, developers can capture human intuition and deploy it to any target—from ultra-low power microcontrollers to embedded Linux devices.

FinOps brings financial accountability to the variable spend model of cloud. Used by the majority of global enterprises, this management practice has grown from a fringe activity to the de facto discipline managing cloud spend. In this book, authors J. R. Storment and Mike Fuller outline the process of building a culture of cloud FinOps by drawing on real-world successes and failures of large-scale cloud spenders. Complete with a road map to get you started, this revised second edition includes new chapters that cover forecasting, sustainability, and connectivity to other frameworks.

Unsupervised examines the fast-emerging technologies and tools that are already starting to completely revolutionize our world. Beyond that, the book takes an in-depth look at how we have arrived at this dizzying point in our history, who holds the reins of these formidable technologies, mostly without any supervision. It explains why we as business leaders, entrepreneurs, academics, educators, lawmakers, investors or users and all responsible citizens must act now to influence and help oversee the future of a technological world.

If you're a new or experienced designer of conversational voice first experiences, this handy reference provides actionable answers to key aspects of eyes-busy, hands-busy, voice-only user interfaces. Designed as a companion to books about conversational voice design, this guide includes important details regarding eyes-free, hands-free, voice-only interfaces delivered by Amazon Echo, Google Nest, and a variety of in-car experiences.

Take advantage of today's sky-high demand for data engineers. With this in-depth book, current and aspiring engineers will learn powerful real-world best practices for managing data big and small. Contributors from notable companies including Twitter, Google, Stitch Fix, Microsoft, Capital One, and LinkedIn share their experiences and lessons learned for overcoming a variety of specific and often nagging challenges. Edited by Tobias Macey, this book presents ninety-seven concise and useful tips for cleaning, prepping, wrangling, storing, processing, and ingesting data.

In The DevSecOps Playbook: Deliver Continuous Security at Speed, the chief information and information security officer at Wiley, Sean D. Mack, delivers an insightful and practical discussion of how to keep your business secure. You'll learn how to leverage the classic triad of people, process, and technology to build strong cybersecurity infrastructure and practices. You'll also discover the shared responsibility model at the core of DevSecOps as you explore the principles and best practices that make up contemporary frameworks.

Blockchains are new technology layers that rewire the Internet and threaten to side-step older legacy constructs and centrally served businesses. At its core, a blockchain injects trust into the network, cutting off some intermediaries from serving that function and disrupting how they operate. Metaphorically, blockchains are the ultimate non-stop computers. Once launched, they never go down, and offer an incredible amount of resiliency. The Business Blockchain charts new territory in advancing our understanding of the blockchain by unpacking its elements like no other before.

At some point in your career, you'll realize there's more to being a software engineer than dealing with code. With more than forty stand-alone stories, Lopp walks through a complete job lifecycle, starting with the interview and ending with the realization that it might be time to move on. You'll learn how to handle baffling circumstances in your job, understand what you want from your career, and discover how to thrive in your workplace.

We are in the midst of an unprecedented degree of technology-driven change at the same time that society faces challenges more complex than our organizations and we as individuals have been prepared to handle. Autonomous Transformation: Creating a More Human Future in the Era of Artificial Intelligence is for leaders who want to create a better future within this context of change and supplies a balance of historical and theoretical context with practical frameworks for beginning to create a more human future today.

In Not with a Bug, But with a Sticker: Attacks on Machine Learning Systems and What to Do About Them, a team of distinguished adversarial machine learning researchers deliver a riveting account of the most significant risk to currently deployed artificial intelligence systems: cybersecurity threats. The authors take you on a sweeping tour—from inside secretive government organizations to academic workshops at ski chalets to Google's cafeteria—recounting how major AI systems remain vulnerable to the exploits of bad actors of all stripes.

In Zero Trust and Third-Party Risk, veteran cybersecurity leader Gregory Rasner delivers an accessible and authoritative walkthrough of the fundamentals and finer points of the zero trust philosophy and its application to the mitigation of third-party cyber risk. In this book, you'll explore how to build a zero trust program and nurture it to maturity. You will also learn how and why zero trust is so effective in reducing third-party cybersecurity risk.

Phishing Dark Waters addresses the growing and continuing scourge of phishing emails, and provides actionable defensive techniques and tools to help you steer clear of malicious emails. Phishing is analyzed from the viewpoint of human decision-making and the impact of deliberate influence and manipulation on the recipient. With expert guidance, this book provides insight into the financial, corporate espionage, nation state, and identity theft goals of the attackers, and teaches you how to spot a spoofed e-mail or cloned website.

If you read (or listen to) nothing else on artificial intelligence and machine learning, listen to these ten articles. We've combed through hundreds of Harvard Business Review articles and selected the most important ones to help you understand the future direction of AI, bring your AI initiatives to scale, and use AI to transform your organization.