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At more than 100 million user accounts created and over $10 billion made, it is not only the most-subscribed MMORPG in the world, but the highest-grossing video game of all time. Ten years after its launch, Blizzard Entertainment's World of Warcraft is less a game and more a world unto itself, and it's a world Daniel Lisi knows well. More time in his high school years was spent in Azeroth than in his hometown of Irvine, California—a home he happened to share with Blizzard itself.

In the age of social media as personal television, it's not about being the best at what you do, it's about being the best at getting the right people to see it. Guru, Inc. reveals how to position yourself as the go-to authority in your niche and build a personal media company that turns attention into influence, trust, and revenue.

The brain does not pay attention to boring things! In our attention economy, it’s more important than ever to cut through the noise online. In Viral Voices—available exclusively in audio—Carmine Gallo, author of the bestseller Talk Like TED, provides tools to succeed in our digital world...

Everyone has a basic understanding of how the physical world works. While the story of how mathematics has been used to reveal the mysteries of the universe is familiar, the story of how it has been used to study the mind is not. In this groundbreaking book, he explains the three major approaches to formalizing thought–rules and symbols, neural networks, and probability and statistics–introducing each idea through the stories of the people behind it.

Rigorously empirical and rich in historical insight, The Sentinel State is a singular contribution to our knowledge about Chinese state coercion and, more generally, the survival strategies of authoritarian regimes.

The book spans millennia, tracing the impact of trailblazing women in technology. In early chapters, meet historical figures from the first century to the early 1800s, whose contributions laid the groundwork for today's advancements. Dive into stories of mixed digital artist Thea Baumann, actress and inventor Hedy Lamarr, and pioneering programmer Betty Snyder alongside virtual reality specialist Claire Blackshaw. Discover modern innovators like Kayleigh Oliver, a woman of color waving the flag for programming all whilst balancing motherhood and tech.

A joyous exploration of the cultural phenomenon that created Mario, Zelda and Pokémon, and an ode to our love of gaming, by one of the most trusted voices in video games writing. 'Among the best things ever written about Nintendo.' Tom Bissell , author of Extra Lives: Why Video Games Matter From the instant classics to the hidden gems, Nintendo's video games occupy a special place in the hearts of hundreds of millions of people around the globe.

Everyone has a basic understanding of how the physical world works. We learn about physics and chemistry in school, letting us explain the world around us in terms of concepts like force, acceleration, and gravity—the Laws of Nature. But we don’t have the same fluency with concepts needed to understand the world inside us—the Laws of Thought. While the story of how mathematics has been used to reveal the mysteries of the universe is familiar, the story of how it has been used to study the mind is not.

In Locked Up, veteran IT and cybersecurity executive Zachary Lewis, delivers a gripping, first-person account of how a major university squared off against one of the world's most infamous ransomware groups: LockBit. He walks you through his personal experience battling—and negotiating with—LockBit, as well as the strategies, tools, and approaches he used in resolving the crisis.

Healthcare has long resisted the forces of digital disruption that have transformed nearly every other industry. Until now. In A Giant Leap, physician and thought leader Robert Wachter chronicles medicine’s AI awakening. Drawing on painstaking research and interviews with more than 100 pioneers at the intersection of medicine, technology, policy, and business, Wachter describes how AI can now match—and sometimes surpass—physicians in areas ranging from diagnosis to empathy.

Leading data analyst Sam Larner lifts the lid on international rugby, using his decade of experience at the professional level to reveal the tactical and data revolution that has taken the sport by storm. Sharing ground-breaking insight into the modern game, Sam analyses the metrics by which teams succeed and fail in their attempts to win yards, tries and matches, as well as why recent law changes are so important for rugby's development and what a data-driven future holds for the sport.

In AI and the Art of War, the Chief Intelligence Officer of Microsoft's National Security Group, Paul Rodrigues, explains the contemporary realities of artificial intelligence in the context of national security, defense, and warfare in stunning detail. Dr. Rodrigues draws on his extensive experience supporting the AI efforts of US federal customers and the defense industrial base to explain what modern AI is, how it works, the problems it solves, and the risks it creates.

How to Measure Anything in Project Management explains why popular methods for measurement in project management are flawed and describes how to conduct measurements that better inform decisions, reduce project risks, and improve the chance of project success.

In How to AI, Wall Street Journal columnist Christopher Mims introduces readers to people just like them who are at the forefront of using AI in the world of work. Imagine a freelance lawyer who suddenly has a whip-smart assistant to help her nail every deposition. Or a family-run construction company whose new software tool is automating construction bids that used to eat up hundreds of hours.

As AI accelerates beyond human capabilities, the real threat isn’t that machines will replace us—it’s that we will become more like them, losing the very qualities that define us. Every technological advancement, from calculators to GPS, has eroded essential human capacities, weakening our ability to think critically, create, and adapt. Now, with AI poised to surpass us in nearly every task, we face an existential crisis: How do we flourish as humans in a world where machines can outperform us?

Julius Kivimaki, aka Zeekill, is arguably the most hated hacker in history. In one of the world’s cruelest cyberattacks, he blackmailed 30,000 psychotherapy patients with their stolen notes. Yet while the breach was singularly inhumane, Kivimaki’s rise—from twelve-year-old hacking nuisance to Most Wanted criminal—is symptomatic of a larger trend. His story gives us vital insights into how hackers, many of whom are teenagers, find their feet and become dangerous criminals.

An upcoming book to be published by Pengin Random House.

Beginning with post-WW2 monitoring devices, Listening In traces an arc through the Cold War era into the present day in which state and commercial spyware can record our calls, copy messages and secretly film us. Exploring how mass audio surveillance is carried out through devices such as smart phones, speakers and baby monitors and used to inform and train AI algorithms, the book provides fresh insights into how we are allowing our personal privacies to be traded for enhanced social connectivity and technological convenience.

Reviews the fundamental concepts behind the theory and computation of electromagnetic fields. The book is divided in two parts. The first part covers both fundamental theories (such as vector analysis, Maxwell’s equations, boundary condition, and transmission line theory) and advanced topics (such as wave transformation, addition theorems, and fields in layered media) in order to benefit students at all levels.

In The Next Renaissance, acclaimed AI advisor Zack Kass presents an optimistic and compelling vision of how artificial intelligence will shape our lives. Drawing on historical context, cutting-edge advancements, and firsthand experience, Kass lays out how AI will become a collaborative partner in building a better, more creative, and more compassionate world. Just as the original Renaissance revolutionized art, science, and society.