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Fully revised and expanded for the first time in a decade, The Art of the Start 2.0 now features Guy Kawasaki's advice on the tools which make it easier than ever to get established - including social media, crowdfunding and cloud computing. Whether you're an aspiring entrepreneur, own a business or want to get more entrepreneurial within any organisation, this book will help you make your crazy ideas stick. It's an adventure that's more art than science - the art of the start.

The term metaverse is suddenly everywhere, from debates over Fortnite to the pages of the New York Times to the speeches of Mark Zuckerberg, who proclaimed in June 2021 that “the overarching goal” of Facebook is to “bring the metaverse to life”. But what, exactly, is the metaverse? As pioneering theorist and venture capitalist Matthew Ball explains, it is the successor to the mobile internet that has defined the last two decades.

Machine Learning for Absolute Beginners Third Edition has been written and designed for absolute beginners. This means plain-English explanations and no coding experience required.

In The Art of Attack: Attacker Mindset for Security Professionals, Maxie Reynolds untangles the threads of a useful, sometimes dangerous, mentality. The book shows ethical hackers, social engineers, and pentesters what an attacker mindset is and how to and how to use it to their advantage.

Once, we humans could only observe evolution. Suddenly, we had conquered it. And yet, in Life as We Made It, evolutionary biologist Beth Shapiro argues that - despite how amazing our new technologies are - our ability to alter the course of evolution isn’t new. What is new is that where once we shaped evolution through brute force, we can now do it as artisans. That power comes not a moment too soon. If we are going to survive in the next few centuries, we must revise the book of life.

Futurists insist that AI will soon eclipse the capacities of the most gifted human mind. What hope do we have against superintelligent machines? But we aren't really on the path to developing intelligent machines. In fact, we don't even know where that path might be. Erik Larson takes us on a tour of the landscape of AI to show how far we are from superintelligence and what it would take to get there.

On the evening of April 13, 1970, the three astronauts aboard Apollo 13 were just hours from the third lunar landing in history. But as they soared through space, 200,000 miles from Earth, an explosion badly damaged their spacecraft. Thirteen is the shocking and miraculous true story of how the astronauts and ground crew guided Apollo 13 back to Earth. Expanding on dispatches written for The New Yorker, Henry S. F. Cooper Jr. brings listeners unparalleled detail on the moment-by-moment developments of one of NASA’s most dramatic missions.

Jason Schreier's groundbreaking reporting has earned him a place among the preeminent investigative journalists covering the world of video games. In his eagerly anticipated, deeply researched new book, Schreier trains his investigative eye on the volatility of the video game industry and the resilience of the people who work in it.

Have you always wanted to learn computer programming but thought it was too difficult or would take too long? Do you want to know the secret to learning Python the easy way and start programming today? This audiobook is for you. This audiobook is different in that it’s primary focus it to teach you Python coding in a simple and concise format and in the quickest time frame possible. Each short section has exercises at the end which summarize what you have learned in a progressive manner to avoid overloading you with information.

C# in Depth is a revised edition of the bestseller written by C# legend Jon Skeet. This authoritative and engaging guide is your key to unlocking this powerful language, including the new features of C# six and seven. In it, Jon introduces expression-bodied members, interpolated strings, pattern matching, and more. Real-world examples drive it all home. By the end of this awesome book, you'll be writing C# code with skill, style, and confidence.

Throughout the 1960s and 1970s, a diverse group of teachers and students working together on academic computing systems conducted many of the activities we now recognize as personal and social computing. Joy Rankin draws on detailed records to explore how users exchanged messages, programmed music and poems, fostered communities, and developed computer games like The Oregon Trail. These unsung pioneers helped shape our digital world, just as much as the inventors, garage hobbyists, and eccentric billionaires of Palo Alto.

The Internet was never intended for you, opines Brian McCullough in this lively narrative of an era that utterly transformed everything we thought we knew about technology. In How the Internet Happened, he chronicles the whole fascinating story for the first time, beginning in a dusty Illinois basement in 1993, when a group of college kids set off a once-in-an-epoch revolution with what would become the first "dotcom".

Technology rules us as much as laws do. It shapes the legal, social, and ethical environments in which we act. Every time we cross a street, drive a car, or go to the doctor, we submit to the silent power of technology. Yet, much of the time, the influence of technology on our lives goes unchallenged by citizens and our elected representatives. Our embrace of novel technological pathways, Sheila Jasanoff shows, leads to a complex interplay among technology, ethics, and human rights.

Whether you are at a beginner or intermediate level, this book is crafted just for you. Learn Python fundamentals. This is your beginner's step-by-step guide to one of the most essential, renowned, and practical programming languages in the 21st century. Python is a general purpose program used by many start-ups. Its design emphasizes code readability.

James Gleick, the author of the best sellers Chaos and Genius, now brings us a work just as astonishing and masterly: A revelatory chronicle and meditation that shows how information has become the modern era’s defining quality - the blood, the fuel, the vital principle of our world. The story of information begins in a time profoundly unlike our own, when every thought and utterance vanishes as soon as it is born.

This is the story of how a handful of geeks and mavericks dragged the computer out of corporate back rooms and laboratories and into our living rooms and offices. It is a tale not only of extraordinary innovation and vision but also of cunning business deals, boardroom tantrums and acrimonious lawsuits.

The world's first programmable computer was the legendary ENIAC (Electronic Numerical Integrator and Computer), built by John Mauchly and Presper Eckert. Based on original interviews with surviving participants and the first study of Mauchly and Eckert's personal papers, ENIAC is a dramatic human story and a vital contribution to the history of technology, and it restores to the two inventors the legacy they deserve.

Recent years have seen a revival of the heated culture wars of the 1990s, but this time its battleground is the Internet. On one side the alt-right ranges from the once obscure neo-reactionary and white separatist movements, to geeky subcultures like 4chan, to more mainstream manifestations such as the Trump-supporting gay libertarian Milo Yiannopolous. On the other side, struggle sessions and virtue signaling lurk behind a therapeutic language of trigger warnings and safe spaces. The feminist side of the online culture wars has its equally geeky subcultures.

In May 2013, Glenn Greenwald set out for Hong Kong to meet an anonymous source who claimed to have astonishing evidence of pervasive government spying and insisted on communicating only through heavily encrypted channels. That source turned out to be the 29-year-old NSA contractor Edward Snowden, and his revelations about the agency’s widespread, systemic overreach proved to be some of the most explosive and consequential news in recent history, triggering a fierce debate over national security....

In The Patient Will See You Now, Eric Topol, one of the nation's top physicians, examines what he calls medicine's "Gutenberg moment". Much as the printing press liberated knowledge from the control of an elite class, new technology is poised to democratize medicine. In this new era, patients will control their data and be emancipated from a paternalistic medical regime in which "the doctor knows best."