検索キーワード： 制作 "HarperAudio" 資産・金融

Calling upon over 40 years of marketing experience, authors Al Ries and Jack Trout use vivid examples and fascinating anecdotes to explain the keys to today's tough, competitive marketplace. Learn how to avoid the danger of ego and arrogance, the need to understand trends, and many other crucial marketing lessons, as Ries and Trout point you solidly in the direction of success.

Do you want to trade stocks, but don't know where to start? Are you scared of the risks? Relax! Trading For Dummies takes a measured approach to trading, giving you the basics of trading and portfolio management. This friendly guide will show you how to analyze the market and make smart decisions—so you won't lose your shirt!

Chronicling the rise and fall of the efficient market theory and the century-long making of the modern financial industry, Justin Fox’s The Myth of the Rational Market is as much an intellectual whodunit as a cultural history of the perils and possibilities of risk. The book brings to life the people and ideas that forged modern finance and investing, from the formative days of Wall Street through the Great Depression and into the financial calamity of today.

SuperFreakonomics challenges the way we think all over again, exploring the hidden side of everything with such questions as: How is a street prostitute like a department-store Santa? What do hurricanes, heart attacks, and highway deaths have in common? Can eating kangaroo save the planet? Levitt and Dubner mix smart thinking and great storytelling like no one else.

Frictionless outlines the groundwork necessary for getting a company up-and-running and explains how companies make and market products and services while meeting the demands of their customers and employees today. Frictionless is the essential handbook for creating tomorrow’s mind set and competitive advantage.

Fred muestra un camino hacia el liderazgo trascendente al analizar ejemplos del mundo real de empresas sin dirección y experiencias de servicio al cliente que han resultado terriblemente mal, que abarcan desde la desastrosa administración de Marissa Meyer en Yahoo! al infame representante de servicio al cliente de Comcast que pensaba que estaba haciendo bien su trabajo al negarse obstinadamente a cancelar la cuenta de cable de un suscriptor. Este libro cambiará tu forma de pensar: tu trabajo no es tu trabajo, no es suficiente hacer tu mejor esfuerzo y triunfar.

Innovation is the main event of the modern age, the reason we experience both dramatic improvements in our living standards and unsettling changes in our society. Forget short-term symptoms like Donald Trump and Brexit, it is innovation itself that explains them and that will itself shape the 21st century for good and ill. Yet innovation remains a mysterious process, poorly understood by policy makers and businessmen, hard to summon into existence to order, yet inevitable and inexorable when it does happen.

In a period of skyrocketing student loan debt without the promise of high-paying employment, and in an economy in desperate need of skilled tradespeople, many are seeking new paths. Ken Rusk, the "million-dollar ditch digger", is here to show you that blue-collar trades are a source of pride and that you can - and will - find your version of happiness by pursuing a good old-fashioned craft. In Blue Collar Cash, Ken shares his insights from more than 30 years working in blue-collar trades as an entrepreneur, mentor, and life coach.

The hilarious, charming, and candid story of writer Christopher Ingraham’s decision to uproot his life and move his family to Red Lake Falls, Minnesota, population 1,400 - the community he made famous as “the worst place to live in America” in a story he wrote for the Washington Post.

Biomimicry is rapidly transforming life on earth. Biomimics study nature's most successful ideas over the past 3.5 million years, and adapt them for human use. The results are revolutionizing how materials are invented and how we compute, heal ourselves, repair the environment, and feed the world. Janine Benyus takes listeners into the lab and in the field with maverick thinkers as they: discover miracle drugs by watching what chimps eat when they're sick; learn how to create by watching spiders weave fibers; and many more examples.

This is the inside story of the US-China trade war, how relations between these superpowers unraveled, darkening prospects for global peace and prosperity, as told by two Wall Street Journal reporters, one based in Washington, DC, the other in Beijing, who have had more access to the decision-makers in the White House and in China’s Zhongnanhai leadership compound than anyone else.

A trio of experts on high-tech business strategy and innovation reveal the principles that have made platform businesses the most valuable firms in the world and the first trillion-dollar companies.

From a veteran of the trade, a provocative and entertaining voyage into the turbulent heart of modern money that sheds new light on the rise of our threatening and complicated financial system, how money became our adversary, and why finding a new course is crucial to a healthy society.

Hailed by Oprah Winfrey as “a guide to how to lift your life to where it can be,” The Success Principles® from number-one New York Times best-selling author Jack Canfield (Chicken Soup for the Soul®, The Power of Focus) has inspired more than one million readers to achieve their dreams and fulfill their purpose. But knowledge is nothing without action. Now, with The Success Principles Workbook, Canfield challenges you to put the principles into action and get the very most out of his central lessons.

The law of market failure: Most new products will fail in the market, even if competently executed.

In 2016, writer and filmmaker Ben Howe found himself disillusioned with the religious movement he’d always called home. In the pursuit of electoral victory, many American evangelicals embraced moral relativism and toxic partisanship. Whatever happened to the Moral Majority, who headed to Washington in the ’80s to plant the flag of Christian values? Where were the Christian leaders that emerged from that movement and led the charge against Bill Clinton for his deception and unfaithfulness?

In Dark Towers, award-winning journalist David Enrich reveals the truth about Deutsche Bank and its epic path of devastation. Tracing the bank's history back to its propping up of a default-prone American developer in the 1880s, helping the Nazis build Auschwitz, and wooing Eastern Bloc authoritarians, he shows how in the 1990s, via a succession of hard-charging executives, Deutsche made a fateful decision to pursue Wall Street riches, often at the expense of ethics and the law.

From world-renowned economist Paul Collier, a candid diagnosis of the failures of capitalism and a pragmatic and realistic vision for how we can repair it.

Built in the 1940s atop an infamous Italian slum, Cabrini-Green grew to 23 towers and a population of 20,000 - all of it packed onto just 70 acres a few blocks from Chicago's ritzy Gold Coast. Cabrini-Green became synonymous with crime, squalor, and the failure of government. For the many who lived there, it was also a much-needed resource - it was home. By 2011, every high-rise had been razed, the island of black poverty engulfed by the white affluence around it, the families dispersed.

Most ambitious people believe that reaching the peaks of success means being on 24/7 - tirelessly networking, deal-making, and keynoting conferences. Hiding in the Bathroom empowers professionals of all ages and levels to take control and build their own versions of success. Thoughtful and practical, it is a must-have handbook for building a fantastic, prosperous career and a balanced, happy life - on your own terms.