検索キーワード： 制作 "HarperCollins Publishers" ビジネス・キャリア

For over a decade, millions of Canadians started their day with Marci Ien. As a Black female news anchor and, later, the first Black woman in Canada to co-host a national morning show, Marci felt the pressure to stay “on script” - with little room for error. She had to be great. She had to show, every day, that she deserved to be there. When her career veered sharply away from the news, Marci embraced her new role “off script”.

Companies market to a younger audience because they believe that’s where the money and the excitement are. But are they wrong? Perhaps very wrong? This is only one of the counterintuitive arguments that Darrell Bricker, CEO of Ipsos Public Affairs, a world leader in opinion polling, tackles in his groundbreaking new book, Next. Not since Boom, Bust & Echo has a Canadian expert in what Canadians will want and need distilled the growing trends based on real and extensive demographic data and dared to forecast what will come next.