検索キーワード： "rose rose" 予測・戦略的計画

We live in an exciting time. Technology, globalization, and demographic shifts provide new potential for personal and business success. Yet, research tells that only 30 percent of our attempts to implement change succeed amid the turbulence we encounter both within and outside today's organizations. We need new ways of thinking and doing if we are to turn potential into performance. Managing at the Leading Edge provides a new evidence-based road map for leadership success in a dynamic context.

In The Sea We Swim In, Frank Rose leads us to a new understanding of stories and their role in our lives. For decades, experts from many fields - psychologists, economists, advertising and marketing executives - failed to register the power of narrative. Scientists thought stories were frivolous. Economists were knee-deep in theory. Marketers just wanted to cut to the sales pitch. Yet stories, not reasoning, are the key to persuasion.