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touch point podcast

touch point podcast

著者： touch point media
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 touch point is a podcast dedicated to discussions on digital marketing and online patient engagement strategies for hospitals, health systems, and physicians' practices. In each episode, hosts Reed Smith and Chris Boyer dive deep into a variety of topics on the digital tools, solutions, strategies, and processes that are impacting the healthcare industry today.touch point media © 2023. All rights reserved. マーケティング マーケティング・セールス 政治・政府 経済学 衛生・健康的な生活
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  • TP443: Rethinking the Workforce Crisis With Technology

    TP443: Rethinking the Workforce Crisis With Technology
    2025/07/09
    From clinical burnout to back-office understaffing, health systems are navigating a complex workforce reckoning. In this episode, hosts Chris Boyer and Reed Smith explore how digital technology is being positioned as a lifeline—but question whether we're applying it in the right ways. Rather than viewing automation and AI as quick fixes to fill vacancies, they challenge the industry to consider how tech can be used to fundamentally rethink the design of work itself. Together, they unpack where digital solutions are truly easing operational strain and improving care, and where they risk simply reinforcing broken systems. Drawing on examples from health systems rethinking job design, and recent studies highlighting employee disengagement and workforce fatigue, the conversation zeroes in on what it really means to build a tech-enabled workforce in 2025. This episode skips the hype and goes straight to the operational heart of one of the industry’s toughest challenges. Mentions from the Show: Reed Smith on LinkedIn Chris Boyer on LinkedIn Chris Boyer website Chris Boyer on BlueSky Reed Smith on BlueSky Learn more about your ad choices. Visit megaphone.fm/adchoices
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    33 分
  • TP441: SEO is Like Golf Now

    TP441: SEO is Like Golf Now
    2025/06/25
    Chris Boyer and Reed Smith explore how AI is transforming the digital discovery journey — and why traditional SEO tactics may no longer cut it. They discuss: The Collapse of the Keyword Empire - as AI-generated results increasingly dominate SERPs, healthcare brands must rethink how they show up in search. Intent, Not Indexing - AI search surfaces content differently, prioritizing context over keywords. This shift forces a new content strategy grounded in helpfulness, not hierarchy. Search as Experience - with Google rolling out Search Generative Experience (SGE), the very notion of “ranking” is dissolving into curated, AI-assembled summaries. Adapt or Disappear – what marketers must do today to remain visible in a world where GenAI is the first interaction layer. Thought leader Carrie Liken joins to unpack the implications of Google’s generative search future, the collapse of zero-click visibility, and what it means for hospitals trying to compete in a rapidly changing landscape. Mentions From the Show: How AI is reshaping SEO: Challenges, opportunities, and brand strategies for 2025 Search Engine Land Search trends for 2025: Is a new ecosystem emerging? 2025 trend: Generative search will become the new normal, shaking up ad spend How to navigate the changing landscape of search in 2025 AI-driven search ad spending set to surge to $26 billion by 2029, data shows Carrie Liken on LinkedIn Carrie Liken on SubStack Reed Smith on LinkedIn Chris Boyer on LinkedIn Chris Boyer website Chris Boyer on BlueSky Reed Smith on BlueSky Learn more about your ad choices. Visit megaphone.fm/adchoices
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    1 時間

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