Summary
In this conversation, Matthew and Scott explore various themes related to networking, usability, user experience, and the importance of understanding user needs. They discuss the Jobs To Be Done methodology, the challenges faced by consultants, and the role of AI in research. The conversation emphasizes the need for effective measurement of success over mere satisfaction and reflects on career aspirations and the evolving landscape of user experience research.

Bio
Scott Kincaid is a product research leader with over 25 years of experience evangelizing user-centered design and building cohesive research, design, and agile environments. He has cultivated high-performing research teams and established himself as a sought-after speaker, presenting at Dreamforce for six consecutive years and at IRCE (Internet Retail Conference & Exhibition) for five years.

With a quarter-century of user research consulting experience spanning nearly every B2B and B2C vertical industry, Scott brings deep expertise to complex product challenges. His hands-on research experience includes facilitating over 10,000 hours of one-on-one sessions and focus groups across North America, Europe, Asia, and Australia.

Takeaways
Networking can lead to unexpected connections and insights.
Usability is not just about ease; it's about efficiency and effectiveness.
Industry knowledge is valuable, but understanding user needs is paramount.
Jobs To Be Done helps clarify what users need from a product.
Competitive analysis should focus on understanding user experiences, not just surface-level features.
Consultants often face challenges in aligning client expectations with research outcomes.
Measuring success is often more insightful than measuring satisfaction.
AI can help identify and prioritize user needs effectively.
Understanding intent is crucial for effective user research.
Frameworks should serve the purpose of understanding user needs, not complicate the process.

Chapters
00:00 Cold JTBD Open
04:14 The Evolution of User Experience
07:03 Understanding User Needs and Expectations
12:25 Competitive Analysis in UX
15:10 Success vs. Satisfaction in User Experience
18:07 The Role of Research in Product Development
38:16 The Complexity of Frameworks in UX Research
44:15 Consulting in the Modern Era
46:39 7 +/- 2 Questions
46:59 What's something that you did recently that went really well?
49:55 Why can't we have nice things?
50:59 What's the biggest earthquake you've ever been in?
52:05 What's the best road trip you've ever taken?
53:29 What do you hope to not be carrying anymore?

Keywords
networking, usability, user experience, Jobs To Be Done, consulting, market research, AI, success measurement, satisfaction, career reflections

Summary

In this conversation, Lee and Matthew explore the themes of apathy, nihilism, and the complexities of professional identity within the design industry. They discuss the challenges designers face in client relationships, the importance of trust and expertise, and the ongoing journey of self-discovery. The dialogue emphasizes the need for empathy, collaboration, and authenticity in design, while also reflecting on the search for meaning and fulfillment in work.

Bio

Lee Fuhr is a hands-on creative executive with 25 years of experience who helps companies clearly and convincingly explain what they do, then creates the marketing materials that bring those messages to life. He’s worked across the spectrum from startups to Fortune 500 enterprises, with a particular focus on manufacturers, builders, and other companies in practical, undersupported, real-world industries. He founded Cozy Design, scaled it from a solo practice to a full-service agency, and sold it in 2023. He also runs San Diego Digital Designers, a community of 1100+ professionals. Having learned what works versus what’s expensive theater, he’s now back at the keyboard executing the work - websites, sales decks, presentations, campaigns, and more.

Takeaways

• Apathy can often feel like a passive state, but it can lead to deeper existential questions.
• Designers often struggle with client expectations and the subjective nature of design.
• Experience plays a crucial role in shaping design decisions and client interactions.
• Trust between clients and designers is essential for successful collaboration.
• Navigating the balance between personal and professional life is a common challenge for many.
• Finding meaning in work can be a complex journey, often intertwined with personal growth.
• The importance of empathy in design cannot be overstated; it fosters better client relationships.
• Humor can serve as a coping mechanism in the often stressful world of design.
• Authenticity in professional identity is key to finding fulfillment in work.
• The journey of self-discovery is ongoing and can lead to unexpected insights.

Chapters
00:00 Cold Dramatic Open
02:17 Apathy, if you care.
06:41 Client Relationships and Trust
11:54 Understanding the Designer's Perspective
16:36 Intolerance for Injustice in the Workplace
29:03 Investing in Personal Growth
31:32 Striving for Meaningful Work
47:58 The Balance of Worry and Striving
54:01 7 +/- 2 Questions
54:55 What's something you did recently that went really well?
55:43 Why can't we have nice things?
59:00 What is the biggest earthquake you've ever been in?
01:01:32 What's the best road trip you've ever taken?
01:02:46 What do you hope to not be carrying anymore?

Summary
Matthew and Matt reflect on their journey in podcasting, share nostalgic moments, and delve into the evolving landscape of AI in research. They discuss the balance between utilizing AI tools and maintaining human collaboration, emphasizing the importance of critical thinking and oversight in research processes. The dialogue highlights both the potential benefits and challenges of integrating AI into research, ultimately advocating for a collaborative approach that values human insight alongside technological advancements.

Bio
Matt Wallens is a research consultant who helps businesses get to the heart of their customers' challenges and turn those insights into better products and services. Whether you want to call it user experience design, service design, customer experience, marketing, or any combination of those words, he's got you covered.

Matt works closely with executive leadership and their teams to establish a strong UX research practice, ensuring they have the resources and expertise needed to excel.

Outside of work, Matt enjoys hiking, whiskey tasting, and exploring Atlanta's taco scene. He's also the founder of the UX Research Atlanta professional organization.

Chapters
00:00 Cold (on the rocks?) Open
06:13 The Philosophy of No Rehearsal
10:03 YES, WE'RE STARTING NOW. FINALLY.
11:29 Haha, tricked you. _Now_ we're starting.
14:37 This time I mean it!
18:26 The Risks of AI in Research
22:56 Trusting AI: A Shift in Perspective
28:56 Real-World Applications of AI in Research
39:24 The Role of AI in Research
40:41 Balancing AI Use and Human Interaction
48:29 The Future of Collaboration in Research

Keywords
AI, research, podcasting, collaboration, technology, nostalgia, friendship, tools, insights, UX research, whisky