In this episode of the Explore HVAC and Home Services Podcast, Pam Mashburn chats with Robin Johnson, owner of High Road Heating and Cooling, about her journey as a woman leading a successful HVAC business. Robin shares how she built a company grounded in integrity, the challenges of hiring in a tight labor market, how she balances business with family—including working alongside her husband—and why community involvement is at the heart of everything they do. This inspiring conversation offers practical insights and a refreshing perspective on leadership in the trades.

In this episode of exploreHVAC and Home Services, Pam Mashburn interviews Al and Jenny Lenz, owners of Lenz Heating and Cooling, a thriving family-run business in Des Moines. Al’s journey from the Marine Corps to HVAC success, combined with Jenny’s expertise in finance and customer service, has fueled their rapid growth to 24 service vehicles. Their four children play key roles in the company, reinforcing their commitment to family and community. With a strong focus on training, leadership, and customer care—including a lifetime free maintenance program for veterans—they’ve built a respected, service-driven business while maintaining work-life balance.

In this episode of the Explore HVAC and Home Services Podcast, Pam Mashburn speaks with experienced EOS Integrator Forrest Derr to explore how home service businesses can implement the Entrepreneurial Operating System (EOS) to improve operations, align teams, and drive growth. Forrest shares insights on the role of Visionaries and Integrators, the biggest challenges business owners face, and how EOS provides a roadmap for success. Tune in to learn how structure, accountability, and strategic planning can help your home service business scale efficiently!

In this episode of the Explore HVAC and Home Services Podcast, Pam Mashburn speaks with Jay Tidwell from Jay Tidwell and Associates as he shares his expertise on building a strong reputation in the home services industry. Jay discusses the importance of trust, communication, and branding, offering practical advice on how to set yourself apart from competitors. Tune in to learn how to manage expectations, handle mistakes, and put your clients first to ensure long-term business success!

In this episode of the Explore HVAC and Home Services Podcast, Pam Mashburn speaks with Anna Lynn Grant, Social Media Specialist, to uncover the strategies home service businesses need to succeed on social media. Anna Lynn shares the biggest mistakes companies make, the best platforms for reaching customers, and how to create content that drives real engagement and leads. Tune in to learn how consistency, authenticity, and the right content strategy can help grow your brand and turn followers into loyal customers.

In this episode of the Explore HVAC and Home Services Podcast, Pam Mashburn speaks with Shelby Shubird, Director of Digital Operations, as she reveals the latest marketing strategies driving success for HVAC and home service businesses. Shelby discusses the most common digital marketing mistakes, how to generate more leads without increasing your ad spend, and the critical role branding plays in long-term growth. Tune in to learn how to leverage platforms and tools to elevate your business in the digital space.

In this episode of the Explore HVAC and Home Services Podcast, Pam Mashburn speaks with Savanna Pruitt, SEO and Content Manager, as she breaks down the essentials of search engine optimization (SEO) tailored for HVAC and home service businesses. Savanna shares expert advice on increasing website traffic, winning in search results, and avoiding common SEO pitfalls. Discover the secrets behind keywords, backlinks, and how to optimize your website to stand out in a competitive market.