Today’s story comes straight out of my own consultancy, Changeable. It’s about something we quietly built that completely changed how we handle new enquiries. We call it the Changeable Contact Engine — and it’s basically our digital receptionist.

You’ll ship a simple pipeline that captures leads via Google Forms, stores them in Sheets, scores them with an AI prompt, and sends a helpful, on‑brand email automatically. Start tiny, keep it safe, and iterate weekly.

This is week two in our year journey of AI transformation and reinvention. Today, I want to talk about a video that absolutely changed how I think about work — and honestly, how I think about myself. It was a very important lesson, one where I learnt to use AI as my guide, my training partner and my enabler to deliver results. This includes a 14 day plan for you to do the same

This isn’t a dig at courses. I still think they’re important. But at some point, I realised: knowledge wasn’t the missing piece. Transfer was.

I needed a way to move from knowing about AI to using AI — to build something that worked in my world. So I flipped my learning plan on its head. Instead of treating courses as the path, I started using them as fuel. I stopped optimising for certificates… and started optimising for outcomes. And once I shipped my first small thing — and saw it work — I was hooked.