From Uber to Unicorn: Reinventing the $100B booze biz.

He started with a Google Sheet and a whiskey collector who didn’t know he was sitting on a million dollars.

Phil Mikhailov is CEO and Co-Founder of Unicorn Auctions, the largest wine and spirits auction platform in the U.S., managing $100M+ in inventory and doing $1M in digital bottle trades monthly—without a drop being shipped.

No VC pitch decks.

Just product-market fit, handwritten notes, and Carmelo Anthony as investor #1.

What started in a Chicago vault has now gone global—with 90% of customers coming organically.

This is what it looks like when:

-Tech meets trust

- Collecting becomes community

- And bourbon becomes an asset class

💬 “Be an owner, not a renter.”

💥 “Done is better than perfect.”

Let this story serve as a reminder:

Revolution doesn’t always start in Silicon Valley. Sometimes, it starts in a wine fridge.

Learn more about Unicorn here: https://www.unicornauctions.com/

---------

Step past the Red Velvet Rope.

Subscribe to Zeitgeist now.

The Zeitgeist podcast is brought to you by Cameo, Personalized videos from your favorite stars. Book yours here: https://www.cameo.com/

What do a Shark Tank smack down and a life-sized foam butt on MTV have in common?

They built Dude Wipes—a $200M empire that turned baby wipes into a pop culture phenomenon.

In the premiere of Zeitgeist, Cameo co-founder Steven Galanis sits down with Dude Wipes CEO Sean Riley, who didn’t just break the DTC mold—he set it on fire.

Armed with frat-boy hustle and zero apologies, Sean turned an uncomfortable truth (“baby wipes are better”) into a brand that’s rewriting the rules of retail.

This is no MBA case study.

It’s a raw, unfiltered confession packed with:

• How to survive Mark Cuban’s “I’m out” and win him back

• Beating Big Toilet Paper without a big budget

• Riding a toilet paper apocalypse to explosive growth

• Turning bro humor into a retail juggernaut

From frat house burritos to C-suite swagger, Sean spills the stories PR teams wish he’d forget.

If you’re building a brand or burning the rulebook, this is your blueprint to break out.

Step past the Red Velvet Rope.

Subscribe to Zeitgeist and catch Episode 1 now.

The Zeitgeist podcast is brought to you by Cameo, Personalized videos from your favorite stars. Book yours here: https://www.cameo.com/