You've spent eight episodes learning how to build a podcast that supports your business. Now, I want to share a little more about the person who's been guiding you through the process.

My path to becoming a podcast strategist wasn't exactly a straight line. It took me from working as an operating room nurse to running a travel agency, and eventually into the world of podcast editing, production, and launch strategy.

In this bonus episode of Your Podcast Launch Plan, I'm sharing the story behind my business, what I've learned from working with podcast creators, and why I believe a successful podcast starts with a strategy.

Before I started helping entrepreneurs launch podcasts, I had a completely different career. And the experiences that brought me here have shaped the way I think about podcasting today.

In this episode, I'm sharing:

• How I went from operating room nursing to entrepreneurship
• What led me from running a travel agency into podcast production
• How my work evolved from podcast editing into launch strategy
• Why I developed my Found, Launched & Heard approach
• What I want entrepreneurs to understand before starting a podcast for their business

Ready to Bring Your Podcast to Life?

If you've been following along with Your Podcast Launch Plan, you already know there's a lot more to launching a podcast than recording your first episode.

That's exactly why I created my Found, Launched & Heard approach.

I help entrepreneurs make the strategic decisions behind their podcasts, create a launch plan that supports their business goals, and bring their shows to life.

If you're ready for help turning your podcast idea into something real, I'd love to talk about what that could look like for your business.

Build Your Podcast Launch Plan

Every episode in Your Podcast Launch Plan ends with a practical next step.

Download the free workbook to work through each exercise and start turning your podcast idea into a launch plan built around your business.

https://lizchapmanco.com/workbook-sign-up

Connect with Liz

Website: https://lizchapmanco.com/

Workbook: https://lizchapmanco.com/workbook-sign-up

Instagram: https://www.instagram.com/liz_chapman_podcastmanager

YouTube: https://www.youtube.com/@LizChapmanco

EPISODE 08

You've thought about your podcast strategy, your ideal listeners, your content, and how you'll get your show in front of the right people.

So what's keeping you from actually launching?

It's easy to spend months researching microphones, tweaking your podcast artwork, and planning episodes without ever getting closer to publishing your show.

In the final episode of Your Podcast Launch Plan, we're talking about how to move past endless preparation, make the decisions that matter, and turn your podcast idea into a real launch.

Planning your podcast is important, but eventually you have to move from making decisions to taking action.

In this episode, we'll talk about:

• Why podcast planning can turn into productive procrastination
• How to recognize when you're preparing instead of making progress
• Which decisions need to be made before you launch
• Why choosing a realistic launch date matters
• How to move forward without waiting for everything to feel perfect

Your Next Move

It's time to choose your podcast launch date.

Look at what you've already completed and what still needs to happen before your first episodes can go live.

Choose a realistic date that gives you enough time to finish the essential work without leaving your launch open-ended.

Then write down the next three actions you need to take to move toward that date.

Your podcast doesn't need another six months of planning. It needs a plan you're ready to put into action.

Build Your Podcast Launch Plan

Every episode in Your Podcast Launch Plan ends with a practical next step.

Download the free workbook to work through each exercise and start turning your podcast idea into a launch plan built around your business.

https://lizchapmanco.com/workbook-sign-up

Connect with Liz

Website: https://lizchapmanco.com/

Workbook: https://lizchapmanco.com/workbook-sign-up

Instagram: https://www.instagram.com/liz_chapman_podcastmanager

YouTube: https://www.youtube.com/@LizChapmanco

EPISODE 07

You've spent time planning your podcast, choosing your topics, and preparing your episodes. But have you thought about how people are actually going to hear about your show?

Your podcast launch strategy shouldn't begin the day your first episodes go live.

In this episode of Your Podcast Launch Plan, we're talking about how to build anticipation before launch day, get the right people excited about your podcast, and create a launch plan that gives your show an audience to welcome from day one.

A successful podcast launch takes more than publishing your first episodes and hoping people find them. The conversations and connections you create before launch day can make a difference in how your podcast gets started.

In this episode, we'll talk about:

• Why your podcast launch strategy needs to start before launch day
• How to build anticipation and give people a reason to listen
• Why your existing relationships can be an important part of your launch
• How to create your own 100 Person Pod Party
• Why you shouldn't rely on guests to promote your podcast for you

Your Next Move

Start creating your own 100 Person Pod Party.

Think about the people in your existing network who might be interested in your podcast or willing to help you spread the word.

Start a list of people you could personally invite to listen when your podcast launches.

You don't need to contact everyone today. For now, focus on identifying the people you want to include and how you'll invite them to be part of your launch.

Build Your Podcast Launch Plan

Every episode in Your Podcast Launch Plan ends with a practical next step.

Download the free companion workbook to work through each exercise and start turning your podcast idea into a launch plan built around your business.

https://lizchapmanco.com/workbook-sign-up

Connect with Liz

Website: https://lizchapmanco.com/

Workbook: https://lizchapmanco.com/workbook-sign-up

Instagram: https://www.instagram.com/liz_chapman_podcastmanager

YouTube: https://www.youtube.com/@LizChapmanco

EPISODE 06

You've planned your podcast episodes, recorded your content, and shared something valuable with your listeners. But what happens after someone finishes listening?

Every episode should have a purpose beyond filling another spot in your podcast feed.

In this episode of Your Podcast Launch Plan, we're talking about how to give your episodes a clear direction, create meaningful next steps for your listeners, and connect your podcast content to what you're building in your business.

A podcast episode can help someone think differently, make a decision, take action, or move closer to something they want. The key is knowing what you want your listener to walk away with.

In this episode, we'll talk about:

• Why every podcast episode needs a clear purpose
• What it means to move your listener forward, even when you're not teaching a step-by-step process
• How to connect the value of your episode to your larger podcast strategy
• Why “follow, rate, and review” isn't always the most meaningful next step
• How to choose a call to action that makes sense for the episode and your business

Your Next Move

Choose one episode you're planning to create.

Ask yourself:

• What do I want my listener to think, feel, understand, or do differently after listening?
• What's one logical next step I could invite them to take?

Write down the purpose of that episode and a call to action that supports it.

Your next step doesn't always have to be a sale. It just needs to make sense for the listener and where you want to take them.

Build Your Podcast Launch Plan

Every episode in Your Podcast Launch Plan ends with a practical next step.

Download the free companion workbook to work through each exercise and start turning your podcast idea into a launch plan built around your business.

https://lizchapmanco.com/workbook-sign-up

Connect with Liz

Website: https://lizchapmanco.com/

Workbook: https://lizchapmanco.com/workbook-sign-up

Instagram: https://www.instagram.com/liz_chapman_podcastmanager

YouTube: https://www.youtube.com/@LizChapmanco

EPISODE 05

Your first podcast episode is an opportunity to introduce listeners to more than your expertise. It's a chance to let them get to know the person behind the microphone.

But when you're creating a podcast for your business, it's easy to focus so much on sounding professional that you edit out the stories, opinions, and personality that make you worth listening to.

In this episode of Your Podcast Launch Plan, we're talking about how to create a first podcast episode that helps the right listeners connect with you, understand your perspective, and want to come back for more.

Your first podcast episode is the beginning of a relationship with your listeners. What you share, how you share it, and the perspective you bring all influence whether someone wants to keep listening.

In this episode, we'll talk about:

• Why your first podcast episode needs more than useful information
• How your personality, stories, and opinions help listeners connect with you
• Why sounding professional doesn't mean removing everything personal
• How to build trust without turning your episode into a sales pitch
• What makes someone want to listen to another episode

Your Next Move

Look at the outline or script for your first podcast episode.

Where could you add a personal story, opinion, or experience that helps listeners understand who you are and how you think?

Choose one place where you can let more of your personality and perspective come through.

Remember, your listeners aren't just getting to know your topic. They're getting to know you.

Build Your Podcast Launch Plan

Every episode in Your Podcast Launch Plan ends with a practical next step.

Download the free companion workbook to work through each exercise and start turning your podcast idea into a launch plan built around your business.

https://lizchapmanco.com/workbook-sign-up

Connect with Liz

Website: https://lizchapmanco.com/

Workbook: https://lizchapmanco.com/workbook-sign-up

Instagram: https://www.instagram.com/liz_chapman_podcastmanager

YouTube: https://www.youtube.com/@LizChapmanco

EPISODE 04

Your podcast cover art is often one of the first things a potential listener notices when they discover your show.

And when someone is scrolling through a podcast app, your artwork has just a moment to catch their attention and give them a reason to take a closer look.

In this episode of Your Podcast Launch Plan, we're talking about how to create podcast cover art that makes a strong first impression, communicates what your show is about, and helps the right listeners recognize that your podcast might be for them.

Your podcast cover art needs to do more than look good. It needs to work in the places where potential listeners will actually see it.

In this episode, we'll talk about:

• Why your podcast cover art matters when someone is deciding whether to listen
• How to design artwork that stands out at thumbnail size
• Why readability, contrast, and simplicity matter
• How your cover art helps communicate what listeners can expect from your show
• Why a beautiful design isn't always an effective podcast cover

Your Next Move

Take your podcast cover art, or a draft of it, and shrink it down to the size you'd see while scrolling through a podcast app.

Ask yourself:

• Can I easily read the title?
• Does anything get lost when the image is smaller?
• Would the right listener have a reason to stop and take a closer look?

Identify one thing you could improve to make your artwork clearer and more recognizable.

Build Your Podcast Launch Plan

Every episode in Your Podcast Launch Plan ends with a practical next step.

Download the free workbook to work through each exercise and start turning your podcast idea into a launch plan built around your business.

https://lizchapmanco.com/workbook-sign-up

Connect with Liz

Website: https://lizchapmanco.com/

Workbook: https://lizchapmanco.com/workbook-sign-up

Instagram: https://www.instagram.com/liz_chapman_podcastmanager

YouTube: https://www.youtube.com/@LizChapmanco

EPISODE 03

Before you launch your podcast, you're already making decisions that affect whether people will be able to find it.

Your podcast name, show description, and episode titles all play a role in podcast discoverability.

In this episode of Your Podcast Launch Plan, we're talking about podcast SEO and how to make strategic decisions before you launch so the right listeners have a better chance of discovering your show.

Starting a podcast involves more than creating great content. You also need to think about how someone who has never heard of you will discover your show.

In this episode, we'll talk about:

• Why podcast SEO starts before your first episode goes live
• How your podcast name influences discoverability
• Why your show description needs to communicate who the podcast is for and what listeners will get from it
• How episode titles can help people find your content
• Why being discoverable is only the first step toward getting someone to listen

Your Next Move

Look at your podcast name and description from the perspective of someone who doesn't know you.

Would they understand what your podcast is about, who it's for, and why they might want to listen?

Write down one change you could make to help the right people discover your show.

Build Your Podcast Launch Plan

Every episode in Your Podcast Launch Plan ends with a practical next step.

Download the free workbook to work through each exercise and start turning your podcast idea into a launch plan built around your business.

https://lizchapmanco.com/workbook-sign-up

Connect with Liz

Website: https://lizchapmanco.com/

Workbook: https://lizchapmanco.com/workbook-sign-up

Instagram: https://www.instagram.com/liz_chapman_podcastmanager

YouTube: https://www.youtube.com/@LizChapmanco

EPISODE 02

You've got ideas for your first podcast episodes. But will those episodes give the right people a reason to keep listening?

In Episode 2 of Your Podcast Launch Plan, we're looking at how to plan your first episodes around what your ideal listeners actually want to hear, so they're excited to come back for more.

Planning your first podcast episodes involves more than choosing topics you want to talk about. You need to think about what will make someone want to listen in the first place.

In this episode, we'll talk about:

• Why excitement about your podcast doesn't necessarily translate into people listening
• The difference between your ideal client and the person who's motivated to listen
• How to identify what your listeners actually want from your episodes
• How to plan your first episodes so they give people a reason to keep coming back

Your Next Move

Think about the person you want listening to your podcast.

What would make her stop scrolling, press play, and think, "I need to hear this"?

Write down three episode ideas that would genuinely interest that person, even if she had never heard of you or your business before.

Build Your Podcast Launch Plan

Every episode in Your Podcast Launch Plan ends with a practical next step.

Download the free companion workbook to work through each exercise and start turning your podcast idea into a launch plan built around your business.

https://lizchapmanco.com/workbook-sign-up

Connect with Liz

Website: https://lizchapmanco.com/

Workbook: https://lizchapmanco.com/workbook-sign-up

Instagram: https://www.instagram.com/liz_chapman_podcastmanager

YouTube: https://www.youtube.com/@LizChapmanco