EPISODE 03

Before you launch your podcast, you're already making decisions that affect whether people will be able to find it.

Your podcast name, show description, and episode titles all play a role in podcast discoverability.

In this episode of Your Podcast Launch Plan, we're talking about podcast SEO and how to make strategic decisions before you launch so the right listeners have a better chance of discovering your show.

Starting a podcast involves more than creating great content. You also need to think about how someone who has never heard of you will discover your show.

In this episode, we'll talk about:

• Why podcast SEO starts before your first episode goes live
• How your podcast name influences discoverability
• Why your show description needs to communicate who the podcast is for and what listeners will get from it
• How episode titles can help people find your content
• Why being discoverable is only the first step toward getting someone to listen

Your Next Move

Look at your podcast name and description from the perspective of someone who doesn't know you.

Would they understand what your podcast is about, who it's for, and why they might want to listen?

Write down one change you could make to help the right people discover your show.

Build Your Podcast Launch Plan

Every episode in Your Podcast Launch Plan ends with a practical next step.

Download the free workbook to work through each exercise and start turning your podcast idea into a launch plan built around your business.

https://lizchapmanco.com/workbook-sign-up

Connect with Liz

Website: https://lizchapmanco.com/

Workbook: https://lizchapmanco.com/workbook-sign-up

Instagram: https://www.instagram.com/liz_chapman_podcastmanager

YouTube: https://www.youtube.com/@LizChapmanco