#309

One of the biggest breakthroughs in business, money and life can happen when you first understand Pearson's Law. It states that performance improves when measured, and improves exponentially when measured and reported back.

Here is the simplest "hack" I can give you. Choose an area you want to improve. For example, it could be:

• Savings
• Debt Pay off
• Net Worth

Then start tracking that number consistently.

Then, for extra points, report the number for accountability.

I defy you to do that and not see improvements.

If we all agree with that, why don't more people do it?

Part of the reason is they are relying too much on will power.

The most successful people know that will power is overrated. We need a system.

James Clear said that we don't rise to the level of our goals. We fall to the level of our systems.

In today's episode, I cover 2 numbers that I track, which may be a little more unconventional.

The important piece is to track what is most important to you.

The 3 numbers I explore are:

• Net Owner Benefit
• Net Plus Discretionary
• Non Owner Income

We discuss all 3 in detail, why they matter, and how to best track them.

Whether you decide to track all 3 of these or not, this bit-sized episode is guaranteed to help you move the needle.

If you want to keep the conversation going, please message me on IG here. I'm not like the others that just set up automatic AI generated messages. I check and respond to all myself.

#308

Most gym owners don't lose clients because something is obviously broken.

They lose them because nothing is intentionally getting better.

In this conversation, Devin Gage shares how his thinking around community, leadership, and retention has evolved as his business has grown. Even after hitting major revenue milestones, Devin realized that success doesn't remove problems, it simply reveals new ones.

We talk about why people don't give up on identity, how unintentional client journeys quietly hurt retention, and why constant improvement needs to apply everywhere including team meetings and leadership communication.

This episode is a deep dive into building belonging by design, not by accident.

What You'll Learn

• Why retention is often an identity problem, not a programming problem
• How cognitive dissonance shows up in client behavior and churn
• Why client journeys and retention systems should never be accidental
• The four layers of belonging and where most gyms stop too early
• How social events, referrals, and engagement create "social stakes"
• Why Devin still faced leadership challenges after crossing $1M in revenue
• How objective scorecards remove emotion from accountability
• Why Devin gathers 360-degree feedback from his team
• How constant improvement applies to leadership, meetings, and culture

Key Concepts Discussed

• Belonging as a retention strategy
• Identity and client commitment
• Leadership development at every stage
• Objective accountability and scorecards
• Capacity, growth thresholds, and team readiness
• Continuous improvement in systems and people

Who This Episode Is For

• Gym owners thinking deeply about retention
• Leaders who want stronger teams, not just more revenue
• Owners who've grown but still feel friction internally
• Anyone who wants to build a business that actually lasts

Check out this free tool Devin is providing to our listeners to audit and improve your client retention.

Check out Devin's podcast here.

#307

Most business owners track revenue.
Some track expenses.

Very few track the numbers that actually determine freedom and long-term wealth.

In this episode, I break down the Top 3 KPIs almost no one is tracking and why ignoring them keeps smart, hardworking owners stuck.

KPI #1: Taxes

We talk about:

• The real difference between Schedule C and K-1 income
• Why "not paying taxes" usually means one of two things:

• You don't actually have profit
• Or you're kicking the can down the road in a way that will eventually cost you

• How taxes are not the enemy but a signal of real progress

If you want to build wealth, taxes are part of the deal.

KPI #2: Your Sales P&L

Most people look at revenue.
Very few look at what it costs them in time and energy to create that revenue.

We cover:

• How much time you're really spending on sales and marketing
• Why "being busy" is not the same as being effective
• How to think about sales like an investment

KPI #3: Personal KPIs That Actually Matter

This is the one almost everyone ignores.

We talk about tracking:

• Time with your kids
• Nights home
• Weekends off
• Vacations taken
• Mental bandwidth and margin

Because what's the point of a profitable business if it costs you the life you were trying to build?

Bonus KPI: Net Worth

Revenue is noisy.
Profit is helpful.

Net worth tells the truth.

I share why tracking net worth changes how you make decisions and keeps you focused on the long game.

If you want a business that supports your life instead of consuming it, this episode will hit home.

#306

Most gym owners don't struggle because they aren't working hard.

They struggle because they haven't made a few key leadership decisions that drive everything else including their finances.

In this episode, Billy breaks down three disciplines great gym owners practice that lead to more profit, less stress, and better long-term decision-making.

Two of them aren't "financial" on the surface but Billy explains how every one of them shows up in the numbers.

If you want a gym that supports your life financially, it starts with how you decide, lead, and operate.

What You'll Learn:

• Why deciding what you actually want is a financial decision
• How values-based leadership directly impacts profit and stress
• Why most money problems are really decision problems
• How strong gym owners think long-term while still managing today
• Why simplicity beats complexity when it comes to money

Key Takeaway:

Profit follows clarity.

And clarity starts with leadership, not spreadsheets.

Listen now and ask yourself: Which one of these am I currently neglecting?

#305

Most business owners don't struggle with money because they're bad with numbers.

They struggle because their finances don't have a rhythm.

In this episode, Billy breaks down the 5 Financial Rhythms that every profitable, low-stress business needs. Miss one, and money starts to feel reactive. Build all five, and clarity follows.

The 5 Financial Rhythms

1. Revenue

• Revenue is more than just total sales. It's understanding where money actually comes from and how reliable it is month to month.

2. Budgeting

• A budget isn't a restriction. It's a plan. Billy explains why budgeting creates freedom and why most owners overcomplicate this step.

3. Forecasting

• Forecasting is how you stop being surprised. Billy shares how this rhythm helped a client shift from reacting to problems to anticipating them.

4. Tracking

• You don't need to track everything. You need to track the right things. This rhythm brings awareness without overwhelm.

5. Automation

• Automation removes emotion and willpower from money decisions. When systems are automatic, consistency becomes effortless.

Why These Rhythms Matter

Financial stress is rarely about income. It's about uncertainty.

These five rhythms work together to create clarity, calm, and confidence so money stops dominating your mental energy.

Want Help Building These Rhythms?

If this episode resonates, this is exactly what we build inside Fit Profit System, a 6-week program designed to help fitness business owners install simple, sustainable financial systems.

Learn more here.

#304

In this episode, I sit down with Chris Tutella, owner of Tutela Training in Clark, New Jersey, and co creator of Iron Business Blueprint with Joe DeFranco.

Chris and I dig into a truth that many gym owners and fitness entrepreneurs need to hear. Most people don't actually have a lead problem. They have a structure problem.

We talk about what it really takes to build a profitable, sustainable business without chasing every new tactic, the role mentorship plays in long term success, and why staying in your own lane matters more than ever.

One of my favorite parts of this conversation was Chris's honesty. There were no cookie cutter answers. No one size fits all advice. Everything came back to context, clarity, and making decisions based on the unique situation of the person in front of you.

If you're tired of feeling behind, overwhelmed, or constantly comparing yourself to others, this conversation will hit home.

What we cover in this episode:

• Why more leads aren't always the answer
• The importance of simple business structure
• How mentors actually accelerate growth
• Staying in your lane and avoiding comparison traps
• Why there is no universal blueprint for success

Making decisions based on your season, goals, and reality.
Follow Chris on IG @chris_tutela

#303

In this episode, I'm sharing a conversation where I was interviewed by Sumit from Naamly about what truly drives profitability and stability in a gym business.

We talk about the biggest mistake gym owners make when it comes to profit, why retention is far more important than most people realize, and the habits that consistently show up in the most successful gyms.

We also dig into mindset, not in a fluffy way, but in how it actually plays out in day-to-day financial decisions and leadership choices.

One idea I shared that really resonated: operate as if your clients always have one foot out the door. Not from fear, but from responsibility. When you do that, everything from retention to finances gets sharper.

This is a grounded, honest conversation for gym owners who want to build a solid foundation and a business they're genuinely proud of.

What we cover:

• The biggest profitability mistake gym owners make
• Why retention is a financial strategy, not just a metric
• The daily habits of consistently successful gyms
• How mindset shows up in cash flow, pricing, and decisions
• Why assuming clients have one foot out the door leads to better leadership

Who this episode is for:
Gym owners who want more clarity, better systems, and a business that feels stable — not fragile.

The event reference at the end has sold out but if you are interested in any updates for future opportunities, you can get on the notification list at https://yourfitnessmoneycoach.com/profitable-gym-intensive.

Learn more here: https://yourfitnessmoneycoach.com/profitable-gym-intensive