• Your Digital Marketing Coach with Neal Schaffer

  • 著者： Neal Schaffer
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Your Digital Marketing Coach with Neal Schaffer

著者： Neal Schaffer
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  • サマリー

  • As Your Digital Marketing Coach, I am on a mission to provide you marketing professionals, agencies, entrepreneurs, and business owners expert advice, both from myself as well as my expert guests, on how to leverage Digital First Marketing to grow your business, one episode at a time, This podcast will include advice on a broad range of topics all with the commonality of being related to digital marketing and having actionable takeaways for your business. Topics discussed will include digital marketing, social media marketing, content marketing, influencer marketing, search engine optimization (SEO), search engine marketing (SEM), blogging, podcasting, YouTube, video marketing, email marketing, marketing automation, artificial intelligence and Generative AI, as well as how to maximize digital marketing ROI from social media on sites like Facebook, Instagram, LinkedIn, Twitter, Pinterest, and TikTok.
    © 2025 Windmills Marketing DBA PDCA Social
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あらすじ・解説

As Your Digital Marketing Coach, I am on a mission to provide you marketing professionals, agencies, entrepreneurs, and business owners expert advice, both from myself as well as my expert guests, on how to leverage Digital First Marketing to grow your business, one episode at a time, This podcast will include advice on a broad range of topics all with the commonality of being related to digital marketing and having actionable takeaways for your business. Topics discussed will include digital marketing, social media marketing, content marketing, influencer marketing, search engine optimization (SEO), search engine marketing (SEM), blogging, podcasting, YouTube, video marketing, email marketing, marketing automation, artificial intelligence and Generative AI, as well as how to maximize digital marketing ROI from social media on sites like Facebook, Instagram, LinkedIn, Twitter, Pinterest, and TikTok.
© 2025 Windmills Marketing DBA PDCA Social
エピソード
  • Beat the AI Box: SEO Strategies for the New Google Results

    Beat the AI Box: SEO Strategies for the New Google Results
    2025/05/05

    In this episode of the Your Digital Marketing Coach podcast, I’m diving into one of the biggest changes to how we show up in Google search results—the AI overview box. If you’ve noticed a drop in your traffic, you’re not alone. These new AI summaries are changing how people click, what links they trust, and which brands get noticed. I went deep into the data—10 studies from the past year—to find the real patterns that help content get featured. From building stronger topic clusters to writing short, clear answers and updating your posts more often, I’ll show you what works right now. This matters because showing up in these AI results can bring the most valuable visitors to your site—people ready to learn and take action.

    Links to Data Sources Used

    • https://www.wpbeginner.com/beginners-guide/google-ai-overviews-sge/
    • https://www.conductor.com/academy/search-generative-experience/
    • https://www.advancedwebranking.com/blog/how-to-takle-google-ai-overviews-search-generative-experience
    • https://www.resultfirst.com/blog/ai-seo/ai-overviews-explained-the-ultimate-guide-to-googles-search-generative-experience-sge/
    • https://exposureninja.com/blog/how-to-rank-ai-overview/
    • https://seowind.io/how-to-optimize-for-google-ai-overview/
    • https://seranking.com/blog/how-to-optimize-for-ai-overviews/
    • https://webmasters.stackexchange.com/questions/143199/how-to-optimize-a-website-for-google-search-generative-experience-sge
    • https://www.rocktherankings.com/how-to-rank-google-ai-overview/
    • https://hawksem.com/blog/google-ai-overviews/

    Learn More:

    • Buy Digital Threads: https://nealschaffer.com/digitalthreadsamazon
    • Buy Maximizing LinkedIn for Business Growth: https://nealschaffer.com/maximizinglinkedinamazon
    • Join My Digital First Mastermind: https://nealschaffer.com/membership/
    • Learn about My Fractional CMO Consulting Services: https://nealschaffer.com/cmo
    • Download My Free Ebooks Here: https://nealschaffer.com/books/
    • Subscribe to my YouTube Channel: https://youtube.com/nealschaffer
    • All My Podcast Show Notes: https://podcast.nealschaffer.com
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    20 分
  • Make ChatGPT Your CMO: The Smartest AI Strategy You’re Not Using

    Make ChatGPT Your CMO: The Smartest AI Strategy You’re Not Using
    2025/04/24

    In today’s episode, we’re diving deep into a fresh way to look at AI—one that goes beyond writing content or summarizing documents. My guest, Stephen Lewis, a seasoned journalist and copywriter with decades of experience, shares how businesses can use AI not just as a helper, but as a full-blown strategic partner. We explore how to create synthetic personas—AI-powered customer models that give honest, detailed feedback. This isn’t just about tech. It’s about using smart tools to better understand your audience, improve your message, and grow your brand. If you’ve ever wondered how to get ahead in digital marketing with AI, this episode will show you how.

    Guest Links:

    • Connect with Steven on LInkedIn
    • Steven's Copywriting Agency Taleist

    Learn More:

    • Buy Digital Threads: https://nealschaffer.com/digitalthreadsamazon
    • Buy Maximizing LinkedIn for Business Growth: https://nealschaffer.com/maximizinglinkedinamazon
    • Join My Digital First Mastermind: https://nealschaffer.com/membership/
    • Learn about My Fractional CMO Consulting Services: https://nealschaffer.com/cmo
    • Download My Free Ebooks Here: https://nealschaffer.com/books/
    • Subscribe to my YouTube Channel: https://youtube.com/nealschaffer
    • All My Podcast Show Notes: https://podcast.nealschaffer.com
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    36 分
  • Monetizing Your Personal Brand in the Post-AI Era: Advanced Strategies for Modern Creators

    Monetizing Your Personal Brand in the Post-AI Era: Advanced Strategies for Modern Creators
    2025/04/16

    Monetizing your personal brand isn't just about brand deals anymore. With AI, content creators, entrepreneurs, and influencers now have powerful tools to uncover fresh income streams and build deeper connections with their audience. In this episode, I share advanced strategies pulled straight from my UCLA Extension class, showing how to use AI to grow your influence, better understand your audience, and create new digital products and services. Whether you’re just starting out or already have a growing following, these tips will help you turn your personal brand into a full-on business. It’s all part of building a smarter, more profitable digital presence—and it’s something every marketer should know.

    Learn More:

    • Buy Digital Threads: https://nealschaffer.com/digitalthreadsamazon
    • Buy Maximizing LinkedIn for Business Growth: https://nealschaffer.com/maximizinglinkedinamazon
    • Join My Digital First Mastermind: https://nealschaffer.com/membership/
    • Learn about My Fractional CMO Consulting Services: https://nealschaffer.com/cmo
    • Download My Free Ebooks Here: https://nealschaffer.com/books/
    • Subscribe to my YouTube Channel: https://youtube.com/nealschaffer
    • All My Podcast Show Notes: https://podcast.nealschaffer.com
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    31 分

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