『10 Social Media Principles That Work for MrBeast's Beast Games, Lord of the Rings, and Your Business』のカバーアート

10 Social Media Principles That Work for MrBeast's Beast Games, Lord of the Rings, and Your Business

10 Social Media Principles That Work for MrBeast's Beast Games, Lord of the Rings, and Your Business

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Most businesses treat social media like a task to check off. Post something, hope it performs, repeat. But according to today's guest, that's exactly why most businesses are getting mediocre results — because social media isn't a task. It's a craft.I sit down with Jon-Stephen Stansel — social media manager turned entertainment industry freelancer and author of The 10 Principles of Effective Social Media Marketing — for a conversation about what actually works on social media in 2026. Jon-Stephen has managed social for Texas State University, worked on Prime Video's Invincible, Lord of the Rings: The Rings of Power, the Avatar franchise, and is currently working on Beast Games for MrBeast. Through all of it, he's distilled social media into 10 principles inspired by designer Dieter Rams — evergreen enough to be true a decade ago and still true today.We cover why goals — not followers or viral moments — are the only real starting point, why audience alignment needs to happen before any content gets created, how to find and hire the right social media help without getting burned, how to measure social media success in a way that actually means something to your business, and why the most important principle of all is that social media is fundamentally human — even in the age of AI.If you've ever wondered why your social media efforts aren't translating into real business results, this episode will show you where to look.KEY TOPICSJon-Stephen's career path: from ESL teacher to university social media manager to entertainment industry freelancerHow a personal brand on Twitter led to a freelance career working on Invincible, Lord of the Rings: The Rings of Power, Avatar, and Beast Games for MrBeastThe inspiration behind The 10 Principles of Effective Social Media Marketing — Dieter Rams' 10 Principles of Good DesignWhy goals are the foundation of any social media strategy — and how to make them realisticThe Texas Department of Transportation example: when C-suite goals and audience needs don't alignWhy audience alignment must come before content creation — not afterHow Jon-Stephen researches audiences: Reddit, burner Facebook accounts, fan communities, and tools like BrandwatchHow to find a passionate audience even for a brand nobody is talking about yet (the "fandels" scented candle community example)Why social media is a craft, not a chore — and what that means for who you hireThe social media mechanic analogy: you can pump the gas, but sometimes you need an expertWhere to find good social media help: LinkedIn, community referrals, and spotting brands doing it wellRed flags when hiring: promises that sound too good to be true and bought followersWhat to prepare before handing social over to anyone: brand voice documents and tone guidelinesHow to align social media metrics with business goals — and why follower count is the wrong measureThe campus tour example: how to triangulate social media ROI when direct attribution isn't possibleWhy social media education for executives is a constant, never-ending processHow to use competitor analysis and Meta's Ad Library to set realistic expectations for clientsPaid social, UGC, influencer marketing — how to decide what to activate and whenThe 15-minutes-morning, 15-minutes-evening routine for solo entrepreneurs with limited timeThe guiding principle above all others: social media marketing is human — and why that matters even more in the age of AIWhy responding to your audience — even with a simple congratulations — creates outsized loyaltyGUEST LINKSThe 10 Principles of Effective Social Media MarketingWebsiteSocial media: @jstanseLearn More:Buy Digital Threads: https://nealschaffer.com/digitalthreadsamazonBuy Maximizing LinkedIn for Business Growth: https://nealschaffer.com/maximizinglinkedinamazonJoin My Digital First Mastermind: https://nealschaffer.com/membership/ Learn about My Fractional CMO Consulting Services: https://nealschaffer.com/cmoDownload My Free Ebooks Here: https://nealschaffer.com/books/Subscribe to my YouTube Channel: https://youtube.com/nealschafferAll My Podcast Show Notes: https://podcast.nealschaffer.com
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