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Your Dairy Checkoff

Your Dairy Checkoff

著者: Don Schindler
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The Your Dairy Checkoff podcast is a collaboration between national and local checkoff organizations to showcase examples of how dairy promotion programs are working together to build dairy sales and consumption as well as consumer trust in today’s changing marketplace to maximize dairy farmers checkoff investment. Each episode will be hosted by dairy farmers or industry experts. Listeners will hear dairy farmer conversations on local, national, and global dairy promotion including consumer research, dairy nutrition, science, and issues updates. Farmers will help guide the selection of topics through listener feedback. To listen, subscribe to the Your Dairy Checkoff podcast on your favorite podcast platforms including Stitcher, Spotify and iTunes.© 2021 Dairy Management Inc.™ All Rights Reserved. 社会科学 経済学
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  • Episode 38 - Strong Hope For Dairy’s Future: Key Findings From the latest State of the Industry Report
    2025/06/10

    Barb O'Brien, CEO of DMI, discusses the State of the Industry report with its authors, Will Loux, analyst with NMPF and U.S. Dairy Export Council, and Mike McCully, DMI consultant. DMI commissioned the report in early 2024 and highlights the unprecedented $8-10 billion in new and expanded dairy infrastructure.

    Key findings include the significant impact of new cheese plant capacity, consumer recovery from high inflation, and structural changes in the dairy industry in China. The report emphasizes the checkoff’s need to invest in strategies focused on new product innovations and research, new technologies, and a strong commitment to meeting global demand, as well as the ability to adapt to changing market dynamics.

    Tune in to find out!

    To learn more about the national dairy checkoff and your local dairy checkoffs, please visit dairycheckoff.com

    Host & Guest:

    · Host: Barb O’Brien, CEO and President of Dairy Management Inc.

    · Guest: Will Loux, Senior Vice President, Global Economics Affairs of U.S. Dairy Export Council

    · Guest: Mike McCully, President of McCully Consulting

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    26 分
  • Episode 37 - Domino’s Partnership Growing School Pizza Sales
    2025/05/05

    Domino’s leaders, Jim Zimmer and Kris Holley, along with DMI’s Rebecca MacKay Allen, speak with DMI’s Scott Wallin about the success of the Domino’s Smart Slice program with schools.

    They highlight the 16-year partnership, which has grown from 300 to 21,000 schools, serves over 59 million slices of pizza, and sells an additional 3 million pounds of cheese.

    They also discuss future goals, including international expansion and improving pizza crust to enhance cheese sales. The long-time partnership's success is attributed to shared values and community focus between dairy farmers and Domino's franchisees.

    Tune in to find out!

    To learn more about the national dairy checkoff and your local dairy checkoffs, please visit dairycheckoff.com

    Host & Guest:

    · Host: Scott Wallin, Vice President of Farmer Communications & Media Relations, Dairy Management Inc.

    · Guest: Jim Zimmer, Marketing Manager for Domino’s Strategic Sales.

    · Guest: Kris Holley, Director for Domino’s Strategic Sales.

    · Guest: Rebecca MacKay Allen, Senior Vice President, Growth Platforms and Partnerships for Dairy Management Inc.

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    21 分
  • Episode 36 - The Future of Milk: Innovation and Consumer Trends Reshaping Consumption
    2025/04/08

    DMI’s Anne Marie Splitstone, EVP for Growth Platforms and Partnerships, and Silvia Robles, VP for Growth Platforms and Partnerships, speak with DMI’s Scott Wallin about the evolution of fluid milk innovation since 2015, emphasizing consumer insights and industry partnerships.

    They highlight the role of the Dairy Foods Research Center Network, which includes 150 R&D experts, in driving innovation. Key consumer trends identified include a preference for high-protein, low-sugar products and lactose-free options.

    Successful products like Fairlife, which surpassed $1 billion in sales, and DFA’s Milk 50, launched with strategic packaging and positioning, are cited as examples.

    The conversation underscores the importance of consumer insights, industry collaboration, and ongoing innovation in driving growth in the fluid milk category.

    Tune in to find out!

    To learn more about the national dairy checkoff and your local dairy checkoffs, please visit dairycheckoff.com

    Host & Guest:

    • Host: Scott Wallin, Vice President of Farmer Communications & Media Relations, Dairy Management Inc.
    • Guest: Anne Marie Splitstone, Executive Vice President, Growth Platforms and Partnerships for Dairy Management Inc.
    • Guest: Silvia Robles, Vice President, Growth Platforms and Partnerships for Dairy Management Inc.
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    24 分

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