Can social media actually help grow a Christmas light business?

Just a few weeks after recording an episode about his frustrations with social media marketing, Cory gained around 2,000 new followers in just 15 days.

In this episode, Cory gives an honest, off-the-cuff update on what changed. He talks about creating The Office-style content, improving hooks, posting consistently, showing more personality, and learning to stop overthinking every post.

This isn't a formula for going viral or a promise that the same strategy will work for everyone. It's a real-time look at what's currently working, what's still frustrating, and what Cory is learning about using social media to market and grow a Christmas lighting business.

• How Cory gained 2,000 followers in about 15 days
• Social media marketing for a Christmas light business
• Why The Office-style videos started gaining traction
• Creating better hooks and more entertaining content
• Consistency vs. chasing viral videos
• Why some posts still completely flop
• The challenge of turning followers into actual customers
• Not obsessing over views and analytics
• What Cory plans to keep doing moving forward
• Why sometimes you have to keep posting before something finally clicks

Website: Your Lighting Business on Apple Podcasts

Social media has changed—and so has the way Christmas light businesses attract customers.

In this episode, Cory shares what's actually working on social media today, what's no longer effective, and the lessons he's learning while building his own Christmas lighting brand. From creating The Office-style videos and testing trending content to the frustrations of chasing views and finding consistency, this is an honest conversation about marketing in today's world.

If you're trying to grow your Christmas light business through social media, this episode will help you think differently about creating content that builds trust, gets attention, and keeps your company top of mind.

• Why social media has changed for Christmas light companies
• Why video beats photos
• The strategy behind The Office-style series
• How to find your company's personality online
• Why consistency beats chasing viral videos
• Common social media mistakes contractors make
• The difference between social media and Google marketing
• What's working for Paradise Lights—and what still isn't
• Why authenticity matters more than perfection

Website: Your Lighting Business on Apple Podcasts

What really happens when you step away from your Christmas light business?

In this episode, Cory shares what he learned after taking a week-long vacation away from the business. While getting away with family was refreshing, it also became a real test of the systems, employees, and processes that had been put in place.

From the questions that still came through to the things that worked without him, Cory shares honest lessons about leadership, delegation, communication, and why every business owner should occasionally step away to expose weaknesses before the busy Christmas season begins.

If your goal is to build a Christmas light business that doesn't depend on you every minute of every day, this episode is for you.

TikTok: @c0ry.adams

Instagram: @c0ryadams

YouTube: Your Lighting Business YouTube

Facebook Group: Your Christmas Lighting Business Facebook Group

Podcast: Your Lighting Business on Apple Podcasts