Social Media Marketing for Christmas Light Businesses: What's Actually Working
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Social Media Marketing for Christmas Light Businesses: What's Actually Working
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Social media has changed—and so has the way Christmas light businesses attract customers.
In this episode, Cory shares what's actually working on social media today, what's no longer effective, and the lessons he's learning while building his own Christmas lighting brand. From creating The Office-style videos and testing trending content to the frustrations of chasing views and finding consistency, this is an honest conversation about marketing in today's world.
If you're trying to grow your Christmas light business through social media, this episode will help you think differently about creating content that builds trust, gets attention, and keeps your company top of mind.
In This Episode- Why social media has changed for Christmas light companies
- Why video beats photos
- The strategy behind The Office-style series
- How to find your company's personality online
- Why consistency beats chasing viral videos
- Common social media mistakes contractors make
- The difference between social media and Google marketing
- What's working for Paradise Lights—and what still isn't
- Why authenticity matters more than perfection
Website: Your Lighting Business on Apple Podcasts
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