Ep. 12: How I Gained 2,000 Followers in 15 Days Growing My Christmas Light Business
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Can social media actually help grow a Christmas light business?
Just a few weeks after recording an episode about his frustrations with social media marketing, Cory gained around 2,000 new followers in just 15 days.
In this episode, Cory gives an honest, off-the-cuff update on what changed. He talks about creating The Office-style content, improving hooks, posting consistently, showing more personality, and learning to stop overthinking every post.
This isn't a formula for going viral or a promise that the same strategy will work for everyone. It's a real-time look at what's currently working, what's still frustrating, and what Cory is learning about using social media to market and grow a Christmas lighting business.
In This Episode- How Cory gained 2,000 followers in about 15 days
- Social media marketing for a Christmas light business
- Why The Office-style videos started gaining traction
- Creating better hooks and more entertaining content
- Consistency vs. chasing viral videos
- Why some posts still completely flop
- The challenge of turning followers into actual customers
- Not obsessing over views and analytics
- What Cory plans to keep doing moving forward
- Why sometimes you have to keep posting before something finally clicks
Website: Your Lighting Business on Apple Podcasts