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Your Biggest Focus If You’re Under $1M

Your Biggest Focus If You’re Under $1M

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In this episode of The Route, I get real about the biggest bottleneck holding back pest control businesses under $1 million in revenue: not enough people know who you are.

If you’re stuck in constant fire-fighting mode, dealing with broken equipment, missed invoices, or customer service issues, this episode is your wake-up call. I share why focusing on visibility and brand awareness is the fastest path to growth, how to block out time to get your name out there, and why letting a few fires burn might be exactly what your business needs.

Whether you're doing $100K or $900K, this mindset shift could be the game changer.

Topics covered:

  • What actually grows your business

  • Why hiring a marketing agency too early is a mistake

  • Simple tactics to get more eyeballs on your brand

  • How to use your calendar as a growth tool

Listen now and take the first step to scaling beyond $1M.

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