[00:00] Lori introduces the Goodbye Good Girl Project—a rebellion against the masculine-only success paradigm.

[02:00] The importance of emotional balance and reclaiming feminine qualities in business.

[04:00] Lori’s early experiences as a feminist and her passion for sociolinguistics.

[05:30] Disempowerment through language: Why tone and phrasing matter in leadership.

[07:30] How internalized rules keep women from stepping into power.

[08:00] Lori’s client process: seeing brilliance and identifying emotional patterns.

[11:00] What Lori does instead of therapy—and why that works.

[13:00] Embracing imperfection: how acting helped Lori break through emotional blocks.

[16:00] Helping high-achieving women stuck in male-dominated careers reconnect with their purpose.

[19:00] Using personal storytelling to claim confidence and rewrite inner narratives.

[22:00] Feminine energy in business: How women can start from their strengths instead of imitating men.

[23:00] Lori’s experience with severe depression and the creation of her “1% Solution.”

[26:00] Bringing light instead of fighting darkness—what energetic alignment means.

[29:00] A sugar metaphor and the toxic masculine: why pushing harder doesn’t help.

[32:00] B Corps and sustainable business models that center people and planet.

[35:00] Relearning what it means to be feminine—and rejecting pink and puffiness.

[41:00] The idea of “active passive suicidality” and living with intrusive thoughts.

[44:00] The power of curiosity to crack open personal transformation.

[46:00] Lori’s spiritual awakening and using better-feeling thoughts to shift depression.

[50:00] Nikki shares her own history with darkness, trauma, and finding reasons to keep going.

[57:00] Both women reflect on healing, persistence, and choosing to live—on their terms.